Month: September 2016

board of directors
Time to get real with corporate boards about IT security

Time to get real with corporate boards about IT security

As the number of regulations related to IT security continues to increase, the board of directors of most organizations has taken note of the fact that there’s significantly more financial liability pertaining to IT security. In fact, a new survey 126 such...

/ September 29, 2016
msp marketing plan
A good MSP marketing plan is not a to-do list

A good MSP marketing plan is not a to-do list

Marketing isn’t a series of check boxes. It’s a way to engage, empower, and take actions that will create an exceptional experience and exceed business goals. And contrary to popular belief, it doesn’t require hundreds of thousands of dollars to...

/ September 28, 2016
tradeshow
Ask an MSP Expert: How can my MSP get the most value out of a tradeshow?

Ask an MSP Expert: How can my MSP get the most value out of a tradeshow?

Q: My MSP is looking to get our name out there and add new customers to our offering. After being in the break-fix industry for a few years, we know that as an MSP we need to actively look for...

/ September 26, 2016
bare metal server
Bare metal servers gain momentum in the cloud

Bare metal servers gain momentum in the cloud

Bare metal servers are a growing niche of the public cloud space, and IT service providers should start paying more attention to it as the nature of the application workloads being deployed in the cloud continues to evolve. Today, a...

/ September 20, 2016
peyton manning keynote
Ask an MSP Expert: How can my sales team give effective presentations?

Ask an MSP Expert: How can my sales team give effective presentations?

Q: My sales team has increased their on-site meetings in the past few months. Some reps have been extremely successful with this approach, but others haven’t. Are there any tips I can use to help my team become more successful...

/ September 19, 2016
ransomware law
FTC lays down the ransomware law

FTC lays down the ransomware law

The chair of the Federal Trade Commission (FTC) is advising businesses that the FTC might hold them accountable for not fixing vulnerabilities commonly exploited by cybercriminals launching ransomware attacks. FTC Chairwoman Edith Ramirez says the actual ransom demand is usually...

/ September 15, 2016
security locks
Ransomware Highlights the Need to Manage Data Protection as a Process

Ransomware Highlights the Need to Manage Data Protection as a Process

Under the heading of an ill wind always blows some good, the rise of ransomware has certainly moved data protection up the IT agenda. There are very few IT organizations these days that are not at the very least considering...

/ September 8, 2016
The MSP’s Bookshelf: Content Inc.

The MSP’s Bookshelf: Content Inc.

Data breaches are on the rise, malware is running rampant, and phishing scams are popping up in customers’ inboxes, so it’s easy to see why search engine optimization (SEO) isn’t at the top of your to-do list as an MSP....

/ September 7, 2016
back to school
Robin Robins: Back-to-school sales lessons for MSPs

Robin Robins: Back-to-school sales lessons for MSPs

“Two things are infinite, the universe and human stupidity, and I am not yet completely sure about the universe.”   —Albert Einstein BACK TO SCHOOL LESSON: Is it laziness or stupidity? On a recent sales call with a company that will...

/ September 7, 2016
How to capture customers’ attention so they read your email newsletters

How to capture customers’ attention so they read your email newsletters

An email newsletter is a useful marketing tool that you can use to keep in contact with current and potential customers. However, your customers will never read the newsletter’s articles if they don’t open the email. That’s why the email...

/ September 7, 2016