Month: September 2016
Time to get real with corporate boards about IT security
As the number of regulations related to IT security continues to increase, the board of directors of most organizations has taken note of the fact that there’s significantly more financial liability pertaining to IT security. In fact, a new survey 126 such...
A good MSP marketing plan is not a to-do list
Marketing isn’t a series of check boxes. It’s a way to engage, empower, and take actions that will create an exceptional experience and exceed business goals. And contrary to popular belief, it doesn’t require hundreds of thousands of dollars to...
Bare metal servers gain momentum in the cloud
Bare metal servers are a growing niche of the public cloud space, and IT service providers should start paying more attention to it as the nature of the application workloads being deployed in the cloud continues to evolve. Today, a...
FTC lays down the ransomware law
The chair of the Federal Trade Commission (FTC) is advising businesses that the FTC might hold them accountable for not fixing vulnerabilities commonly exploited by cybercriminals launching ransomware attacks. FTC Chairwoman Edith Ramirez says the actual ransom demand is usually...
Ransomware Highlights the Need to Manage Data Protection as a Process
Under the heading of an ill wind always blows some good, the rise of ransomware has certainly moved data protection up the IT agenda. There are very few IT organizations these days that are not at the very least considering...
Robin Robins: Back-to-school sales lessons for MSPs
“Two things are infinite, the universe and human stupidity, and I am not yet completely sure about the universe.” —Albert Einstein BACK TO SCHOOL LESSON: Is it laziness or stupidity? On a recent sales call with a company that will...
How to capture customers’ attention so they read your email newsletters
An email newsletter is a useful marketing tool that you can use to keep in contact with current and potential customers. However, your customers will never read the newsletter’s articles if they don’t open the email. That’s why the email...