Month: November 2016
Robin Robins: Marketing not working? Read this…
Before you try to implement any new marketing campaigns, I thought I would give you a brief refresher on REALITY so you can better appreciate the difficulty of the task of acquiring new customers. You are GROSSLY IGNORANT to expect...
The trouble with customer satisfaction
A new report suggests that when it comes the customer experience being provided by IT service providers there’s plenty of room for improvement. But, who is ultimately responsible for this state of affairs is debatable. The 2016 Temkin Experience Ratings of Tech...
Stuart Crawford: Why every managed service provider needs a lifecycle
Marketing continues to be the Achilles’ heel of many managed service providers. Chalk it up to improper investments in marketing efforts. Or perhaps it’s simply a case of not having the right education. As a long-time marketing professional, I believe...
Calculating the cost of a ransomware attack
On average, it takes an organization 33 man hours to recover from a ransomware attack. That’s the benchmark identified by a survey of 500 IT security professionals conducted by the market research firm Vanson Bourne on behalf of SentinelOne, a...
3 Things you can learn from the MSP Marketing Masters Awards winners
After our judges carefully reviewed all the submissions for the MSP Marketing Masters Awards, we’re happy to announce the winners! Congratulations to: A Leap Ahead IT – Sacramento, California Cloudtech 1 – Rochester Hills, Michigan EnKompas Technology Solutions – Pittsburgh,...
What the rise of DevOps and microservices means for MSPs
As is often the case in IT, there is usually a fair amount of revisionist history applied to determining what was the original cause of certain trends. Case in point is a recent survey of 1,850 IT professionals conducted by...
Gary Pica: 4 ways to supercharge how you’re selling managed services
Are you exerting a ton of effort to increase sales, yet seeing few results? MSP business owners share one goal: generate new monthly recurring revenue. While nearly every owner agrees on this goal, few achieve it. You need key metrics,...
Objection-handling tips: Keep the sales conversation going
Once in a while when cold calling for your MSP, you’re likely to encounter what we describe as the managed services perfect storm: a company with at least 20 computers (but less than 50), who is unhappy with their current...
How to differentiate your MSP from the competition the right way
Over the years, I’ve learned that there are three things customers are looking for from their MSP: high quality, fast service, and low cost. But, you need to make sure those priorities are in the right order. If low cost...
What a Trump administration might mean for IT service providers
While IT issues were hardly a major focus of the 2016 presidential election, the election of Donald Trump to be president of the United States has some interesting implications for IT services providers. Trump has said little about technology issues,...
