Month: November 2016

marketing robin robins
Robin Robins: Marketing not working? Read this…

Robin Robins: Marketing not working? Read this…

Before you try to implement any new marketing campaigns, I thought I would give you a brief refresher on REALITY so you can better appreciate the difficulty of the task of acquiring new customers. You are GROSSLY IGNORANT to expect...

/ November 30, 2016
customer satisfaction
The trouble with customer satisfaction

The trouble with customer satisfaction

A new report suggests that when it comes the customer experience being provided by IT service providers there’s plenty of room for improvement. But, who is ultimately responsible for this state of affairs is debatable. The 2016 Temkin Experience Ratings of Tech...

/ November 30, 2016
lifecycle marketing
Stuart Crawford: Why every managed service provider needs a lifecycle

Stuart Crawford: Why every managed service provider needs a lifecycle

Marketing continues to be the Achilles’ heel of many managed service providers. Chalk it up to improper investments in marketing efforts. Or perhaps it’s simply a case of not having the right education. As a long-time marketing professional, I believe...

/ November 30, 2016
The MSP’s Bookshelf: High Profit Prospecting

The MSP’s Bookshelf: High Profit Prospecting

MSPs that fail to prospect are destined to fail. To successfully bring in more business as an MSP, you need either a dedicated sales team or a dedicated block of time to engage with potential customers and find new prospects...

/ November 29, 2016
cost of ransomware
Calculating the cost of a ransomware attack

Calculating the cost of a ransomware attack

On average, it takes an organization 33 man hours to recover from a ransomware attack. That’s the benchmark identified by a survey of 500 IT security professionals conducted by the market research firm Vanson Bourne on behalf of SentinelOne, a...

/ November 29, 2016
3 Things you can learn from the MSP Marketing Masters Awards winners

3 Things you can learn from the MSP Marketing Masters Awards winners

After our judges carefully reviewed all the submissions for the MSP Marketing Masters Awards, we’re happy to announce the winners! Congratulations to: A Leap Ahead IT – Sacramento, California Cloudtech 1 – Rochester Hills, Michigan EnKompas Technology Solutions – Pittsburgh,...

/ November 28, 2016
woman
Ask an MSP Expert: How can I become a stronger leader?

Ask an MSP Expert: How can I become a stronger leader?

Q: I’m working for a break-fix IT provider right now, but I see a tremendous need for MSPs in our area. To capitalize on this segment of the market, I’m thinking about opening my own business. As a woman in...

/ November 28, 2016
10 of the weirdest and coolest IoT products on the market

10 of the weirdest and coolest IoT products on the market

The Internet of Things (IoT) has exploded, and the plethora of products continues to surprise us. Some of them have us wondering why anyone would need it—and others we can’t wait to get our hands on! We compiled a list...

/ November 24, 2016
inbound 16
How to use blog posts to build an experience

How to use blog posts to build an experience

As an MSP, there are so many things you can talk about on your company blog: new technology trends, recent cyber threats, regulation and compliance changes, or breaking down complex technology to make it easier for your customers to understand....

/ November 23, 2016
msp superpower
Gary Pica: 4 ways to supercharge how you’re selling managed services

Gary Pica: 4 ways to supercharge how you’re selling managed services

Are you exerting a ton of effort to increase sales, yet seeing few results? MSP business owners share one goal: generate new monthly recurring revenue. While nearly every owner agrees on this goal, few achieve it. You need key metrics,...

/ November 22, 2016