Month: March 2017
How MSPs can use social media to generate new business
Every day at least one managed IT service provider calls me or shoots me an email asking how they can best use social media to generate new business. Here’s what I always tell them—If you’re not using social media to...
2 Critical findings from Kaseya’s 2017 MSP Global Pricing Survey
Looking to grow your MSP this year, but unsure which trends to capitalize on? In the 2017 Kaseya MSP Global Pricing Survey, MSPs from around the world weighed in on market growth, what sets high-preforming MSPs apart, and technology trends...
Robin Robins: How your thoughtless political rants are hurting your business
A news report I overheard but missed the source of: Employees are now wasting an average of two hours a day reading political news on Facebook and creating drama, stress, and resentment in their workplace as they argue over their...
The woes of password management
If you’re like anybody who uses computers today, you’re dealing with passwords. I alone have more than 58 just for the websites I use on a regular basis. That doesn’t include any hardware passwords, Wi-Fi passwords, computer logins, or clients’...
How to use data-driven sales prospecting to get better results
Many MSPs abandon telemarketing early on in their growth when they get frustrated with the lack of immediate results. But there is no magic bullet. All marketing processes and strategies need time to work, and telemarketing is no exception. You need...
GDPR Promises to Forever Change How Data Gets Managed
Given the rise of both Donald Trump and Theresa May, there’s never been more focus on regulations in recent memory. But the regulation that is starting to loom largest in the minds of business executives emanates from Brussels rather than...
Threat Watch: Resume Files containing Advanced Persistent Threats
As cybercriminals become more duplicitous by the day, businesses and individuals alike need to be more aware than ever of their digital surroundings. One example of this was recently highlighted on the Barracuda blog: Resume files containing Advanced Persistent Threats...
Define Your Purpose. Share Your Story.
Purpose-driven marketing is making headlines, differentiating companies and influencing deals daily. Take a look at the “Helpful Honda” campaign, or the “American Express Small Business” campaign. Both deliver a halo-effect around the respective brands and for good reason. What they...