Month: March 2017

social media
How MSPs can use social media to generate new business

How MSPs can use social media to generate new business

Every day at least one managed IT service provider calls me or shoots me an email asking how they can best use social media to generate new business. Here’s what I always tell them—If you’re not using social media to...

/ March 29, 2017
globe
2 Critical findings from Kaseya’s 2017 MSP Global Pricing Survey

2 Critical findings from Kaseya’s 2017 MSP Global Pricing Survey

Looking to grow your MSP this year, but unsure which trends to capitalize on? In the 2017 Kaseya MSP Global Pricing Survey, MSPs from around the world weighed in on market growth, what sets high-preforming MSPs apart, and technology trends...

/ March 24, 2017
facebook rant
Robin Robins: How your thoughtless political rants are hurting your business

Robin Robins: How your thoughtless political rants are hurting your business

A news report I overheard but missed the source of: Employees are now wasting an average of two hours a day reading political news on Facebook and creating drama, stress, and resentment in their workplace as they argue over their...

/ March 22, 2017
password management
The woes of password management

The woes of password management

If you’re like anybody who uses computers today, you’re dealing with passwords. I alone have more than 58 just for the websites I use on a regular basis. That doesn’t include any hardware passwords,  Wi-Fi passwords, computer logins, or clients’...

/ March 20, 2017
data-driven sales prospecting
How to use data-driven sales prospecting to get better results

How to use data-driven sales prospecting to get better results

Many MSPs abandon telemarketing early on in their growth when they get frustrated with the lack of immediate results. But there is no magic bullet. All marketing processes and strategies need time to work, and telemarketing is no exception. You need...

/ March 15, 2017
data management regulations
GDPR Promises to Forever Change How Data Gets Managed

GDPR Promises to Forever Change How Data Gets Managed

Given the rise of both Donald Trump and Theresa May, there’s never been more focus on regulations in recent memory. But the regulation that is starting to loom largest in the minds of business executives emanates from Brussels rather than...

/ March 14, 2017
advanced threats
Threat Watch: Resume Files containing Advanced Persistent Threats

Threat Watch: Resume Files containing Advanced Persistent Threats

As cybercriminals become more duplicitous by the day, businesses and individuals alike need to be more aware than ever of their digital surroundings. One example of this was recently highlighted on the Barracuda blog: Resume files containing Advanced Persistent Threats...

/ March 14, 2017
life is good
Define Your Purpose. Share Your Story.

Define Your Purpose. Share Your Story.

Purpose-driven marketing is making headlines, differentiating companies and influencing deals daily. Take a look at the “Helpful Honda” campaign, or the “American Express Small Business” campaign. Both deliver a halo-effect around the respective brands and for good reason. What they...

/ March 1, 2017