Month: May 2017

cyber security
Threat Watch: WannaCry Ransomware

Threat Watch: WannaCry Ransomware

It’s no secret that cyber threats are becoming more widespread and sophisticated day-by-day. But, according to an article on CNN today, cyber security experts were stunned worldwide by the outbreak of WannaCry, a ransomware that infects Windows computers and locks...

/ May 12, 2017
telescope
Recipe for Success: What your SMB prospects are really looking for

Recipe for Success: What your SMB prospects are really looking for

Most small businesses recognize the role technology plays in growing their business, but despite this, forty percent of SMBs admit their investment is much lower than it should be. According to the CompTIA study The Business Relevance of IT in...

/ May 10, 2017
msp marketing next frontier
Stuart Crawford: The next frontier of managed services marketing

Stuart Crawford: The next frontier of managed services marketing

If there’s one thing I do well it’s marketing managed IT services. You see, over the years the world has changed, but many of you haven’t. I bet you’re still trying to build a business by selling “immediate ROI” or,...

/ May 10, 2017
Ask an MSP Expert: How can I see a positive ROI using Facebook ads?

Ask an MSP Expert: How can I see a positive ROI using Facebook ads?

Q:  I’m looking into different ways to promote our IT services in our area. We already have a social media presence, but we’re thinking about trying to gain more exposure through Facebook ads. How can I get started using Facebook...

/ May 8, 2017
key
Helping your SMB customers achieve their business objectives

Helping your SMB customers achieve their business objectives

Building your customer base is important—especially as an MSP. You need to continue to cultivate your relationships with current customers and add new ones in order to grow and develop your MSP business. The opportunity to grow your customer base...

/ May 8, 2017
tom patty marketing
The MSP’s Bookshelf: Marketing Without Money

The MSP’s Bookshelf: Marketing Without Money

Let’s face it. There is never enough money in the marketing budget. Whether you have a large budget to work with or you’re trying to make limited funds stretch—you’ll always have more ideas for how to spend the money than...

/ May 4, 2017
robin robins pricing
Robin Robins: Let’s Talk About Price $$$$$

Robin Robins: Let’s Talk About Price $$$$$

I’m about to make somebody (you?) a lot of money because I’m about to give you an idea for raising your fees that will allow you to prove to yourself you’re leaving a LOT of money on the table. First,...

/ May 3, 2017
folding rule
Ask an MSP Expert: How can I measure success other than profit and loss?

Ask an MSP Expert: How can I measure success other than profit and loss?

Q: As a new MSP, we’re slowly adding and supporting new customers. While our business is still in the red due to our overhead costs, what are some ways we can measure our success other than traditional profit and loss?

/ May 1, 2017