Alex Hoff

All posts by Alex Hoff

Alex Hoff is VP, Product & Sales at Auvik Networks. Auvik’s cloud-based network infrastructure RMM helps MSPs build a profitable managed service.

break-fix model
Alex Hoff: How to break away from the break-fix model that’s killing your MSP business

Alex Hoff: How to break away from the break-fix model that’s killing your MSP business

If it ain’t broke, don’t fix it. Isn’t that what people always say? But when it comes to providing network and IT support, it’s an approach that could be killing your business. IT infrastructure isn’t something you buy once and...

/ May 14, 2018
intent-based networking
Alex Hoff: The advantages of intent-based networking

Alex Hoff: The advantages of intent-based networking

Intent-based networking makes it possible to manage a network simply by identifying your intent—in other words, what you want to happen. Configure guest Wi-Fi. Set up VoIP phones in Branch 3 office. Software then figures out the best way to...

/ April 16, 2018
intent-based networking
Alex Hoff: Intent-based networking will revolutionize managed services

Alex Hoff: Intent-based networking will revolutionize managed services

Wouldn’t it be great if managing a network were like ordering a pizza? Decide what you want, make a phone call (or visit a website), and place your order — done. Figuring out how to fill the order wouldn’t be...

/ March 19, 2018
network risk
Alex Hoff: Is your MSP exposed to network risk?

Alex Hoff: Is your MSP exposed to network risk?

When offering a network service to clients, managing servers and endpoints—and managing them well—is important. Devices like desktops and phones are the most visible and tangible part of the network to your clients. They’re the parts clients interact with nearly constantly....

/ February 21, 2018
manual network management
Stop doing these 7 manual network management tasks

Stop doing these 7 manual network management tasks

Active network infrastructure management is a key element of any managed service offering. Traditionally, network management has involved a lot of tedious manual work, making it expensive and very hard to scale. And that’s why many MSPs have shied away...

/ January 10, 2018 / 3 Comments
Networking user experience
Alex Hoff: Why design and user experience matter in networking

Alex Hoff: Why design and user experience matter in networking

If you sat down to use a computer circa 1991, you’d find yourself working with a machine with computing resources that comprised a fraction of the power that’s now packed into your smartphone. You’d also find yourself working with an...

/ December 18, 2017