Anne Campbell

All posts by Anne Campbell

As senior content strategist at Barracuda MSP, Anne Campbell finds new ways to use content to help managed service providers make their businesses more successful. She grew Intronis’ blog subscribers 532 percent in less than 18 months, winning the 2016 Content Marketing Award for Highest Subscriber Growth. Anne spent the first half of her career as a magazine and newspaper journalist, and she brings that editorial point of view to her work in content marketing.

4 Lessons MSPs can learn from Content Marketing World 2016

4 Lessons MSPs can learn from Content Marketing World 2016

Last month, I trekked to Cleveland and spent a whirlwind 48 hours learning from the best and the brightest in the content marketing industry. It wasn’t quite as overwhelming as my first trip to Content Marketing World, but I still...

/ October 5, 2016
Calculator: How much does backup really cost you?

Calculator: How much does backup really cost you?

As an MSP, you probably know roughly how much you pay your backup vendor each month. But do you know how much managing that backup solution is really costing you? The time your technicians spend managing backups and troubleshooting issues...

/ August 31, 2016
present
Ask an MSP Expert: How can direct mail help move my MSP business forward?

Ask an MSP Expert: How can direct mail help move my MSP business forward?

Q: As a growing MSP, we’re constantly looking for new ways to appeal to our prospects, and we’re ready to try something different. We were thinking about trying direct mail, but I’m not sure how we should go about it....

/ August 22, 2016
What MSPs can learn from the Delta outage

What MSPs can learn from the Delta outage

I should have picked up on the warning signs when I walked into the Indianapolis airport at 6:30 a.m. on Monday morning. A news crew was filming in front of Delta’s ticket counter, and a Delta representative was guiding everyone...

/ August 10, 2016
Quiz: Can you outsmart a phishing scam?

Quiz: Can you outsmart a phishing scam?

Gone are the days of more obvious phishing scams, when dethroned princes from exotic countries would send urgent messages asking you to help them save their fortunes simply by sending them your bank account information. Phishing emails have gotten more convincing—and...

/ July 12, 2016
cerber ransomware
Cerber ransomware targets Microsoft Office 365 users

Cerber ransomware targets Microsoft Office 365 users

First identified back in March, Cerber ransomware made headlines again recently after reportedly targeting Microsoft Office 365 users through a large-scale zero-day attack. Outside estimates say the email was sent to millions of Office 365 users and that it took...

/ June 30, 2016
State of the Industry Survey: Are you ready for the latest IT trends?

State of the Industry Survey: Are you ready for the latest IT trends?

Keeping up in the IT channel can be a challenge, so if MSPs want to be competitive, they need to to stay up to date on industry trends and changes. That’s why we’re conducting a State of the Industry survey—to identify new and...

/ June 28, 2016
Quiz: Are you on the path to MSP marketing success?

Quiz: Are you on the path to MSP marketing success?

Marketing continues to be a struggle for many managed service providers. For some, finding time to dedicate to marketing is a challenge. For others, MSP marketing simply isn’t a priority. But even if you do carve out the time and resources...

/ June 6, 2016
6 Bad marketing habits that MSPs need to break

6 Bad marketing habits that MSPs need to break

Marketing can be a real Achilles’ heel for IT service providers. You can have the tech side of the business down cold and provide outstanding customer service, but if you aren’t bringing in new business it’s going to create problems...

/ March 9, 2016
cold caling tips
4 Simple ways for MSPs to improve their cold-calling skills

4 Simple ways for MSPs to improve their cold-calling skills

Cold calling gets a bad rap sometimes, and I think it’s mostly because it forces MSPs to go outside their comfort zone. After all, it’s a different skill set, and it takes patience to see results. Making excuses is much...

/ December 16, 2015