Carrie Simpson

All posts by Carrie Simpson

Carrie Simpson is the founder of Managed Sales Pros, a lead generation firm dedicated to providing new business opportunities for MSPs. Carrie teaches IT firms how to build, manage, and grow their sales pipelines. You can follow Carrie on Twitter @sales_pros and connect with her on LinkedIn. 

Thought leadership
Carrie Simpson: Thought leadership prospecting the right way

Carrie Simpson: Thought leadership prospecting the right way

Thought leadership prospecting combines personalized interactions with automated marketing touches. It uses carefully curated content and intelligent one-on-one discussions to begin and nurture relationships with qualified prospects. The good news is that you can start thought leadership prospecting using the...

/ April 18, 2018 / 2 Comments
land grab sales
Carrie Simpson: Land grab sales – It’s happening now!

Carrie Simpson: Land grab sales – It’s happening now!

There are two types of prospecting campaigns. The first type of campaign is called a “displacement campaign.” It’s the type of campaign you plan and execute when most of your prospects are already using a competitor. The second type of prospecting...

/ March 26, 2018
lead scoring
Sales Prospecting: Lead Scoring for MSPs

Sales Prospecting: Lead Scoring for MSPs

Many MSP business owners are still the primary business developers, deal closers, and technical support leads for their growing companies. As the MSP grows, the owner gets pulled in a dozen different directions. I like to describe this as having...

/ February 21, 2018 / 1 Comment
hiring a telemarketer
Carrie Simpson: What to look for when hiring a telemarketer for your MSP

Carrie Simpson: What to look for when hiring a telemarketer for your MSP

When hiring a telemarketer for your MSP, you have to choose between recruiting two different types of candidates. You can hire an experienced caller or someone who’s brand new to calling. At first glance, hiring an experienced caller appears to have...

/ October 10, 2017
sales prospecting events
Carrie Simpson: Using events to create better prospecting results

Carrie Simpson: Using events to create better prospecting results

Telephone prospecting is an effective way to generate new sales leads. For an average prospector, one out of every 200 calls results in an appointment, and for most average companies, one out of every three appointments leads to a new...

/ August 9, 2017
Carrie Simpson: How to use WannaCry to sell your MSP Services

Carrie Simpson: How to use WannaCry to sell your MSP Services

Aren’t you tired of seeing every second post on LinkedIn being about how none of so-and-so’s clients got hit with WannaCry ransomware and how so-and-so can help protect from it? Are you bored of reading about it by now? I...

/ May 24, 2017
call reluctance
How to conquer call reluctance as an MSP

How to conquer call reluctance as an MSP

One of the biggest issues when you or someone in your company is planning to start cold calling for the first time is call reluctance. If you’d rather be doing anything but dialing the phone, changing how you view the...

/ April 17, 2017
data-driven sales prospecting
How to use data-driven sales prospecting to get better results

How to use data-driven sales prospecting to get better results

Many MSPs abandon telemarketing early on in their growth when they get frustrated with the lack of immediate results. But there is no magic bullet. All marketing processes and strategies need time to work, and telemarketing is no exception. You need...

/ March 15, 2017
Carrie Simpson: Obstacles MSPs need to overcome for a successful 2017

Carrie Simpson: Obstacles MSPs need to overcome for a successful 2017

Welcome, 2017! But before we get too far into the new year, let’s talk about 2016. How did it go? Did you achieve the growth you were hoping for? If not, I challenge you to consider the following: “If you...

/ January 4, 2017
objection handling
Objection-handling tips for MSPs: How to keep the conversation going

Objection-handling tips for MSPs: How to keep the conversation going

Once in a while when cold calling for your MSP, you’re likely to encounter what we describe as the managed services perfect storm: a company with at least 20 computers (but less than 50), who is unhappy with their current...

/ November 21, 2016