Lauren Beliveau

All posts by Lauren Beliveau

Lauren is an Editorial Associate at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Ask an MSP Expert: How can I use recent breaches to teach my SMBs?

Ask an MSP Expert: How can I use recent breaches to teach my SMBs?

Q: There have been a lot of cybersecurity attacks in the news lately, especially the Equifax breach. How can I use these scenarios as teachable moments for my SMB customers without scaring them? In the past few years, cyber crime...

/ October 23, 2017
Ask an MSP Expert: My MSP got a bad review online. What should I do?

Ask an MSP Expert: My MSP got a bad review online. What should I do?

Q: On a popular online site, our MSP recently received a really bad review from an unhappy customer. What are some tactics we can use to move forward, without ignoring the review? No matter what kind of business you’re in,...

/ October 16, 2017
Channel Chat: How publishing a book helped one MSP find the right customers

Channel Chat: How publishing a book helped one MSP find the right customers

Staying top of mind with your SMB audience isn’t easy, even with the best branding. To really stand out to prospects and customers, you need a comprehensive marketing strategy. This could include email campaigns, webinars, newsletters, direct mail campaigns, social...

/ October 11, 2017 / 2 Comments
phishing
Ask an MSP Expert: What do my customers need to know about phishing?

Ask an MSP Expert: What do my customers need to know about phishing?

Q: It seems like every day I hear about a new security threat. With phishing scams on the rise, I want to educate my SMBs on how to avoid it. Most of my customers have only the most basic knowledge...

/ October 9, 2017
The MSP’s Bookshelf: The IT Survival Guide for Business Owners

The MSP’s Bookshelf: The IT Survival Guide for Business Owners

No matter what industry you’re in, every business owner ultimately wants to set their business up for success and differentiate themselves from their competition. So, what does a successful managed services business look like to you? Does success mean adding...

/ October 4, 2017
Ask an MSP Expert: How can we get more referrals—without asking?

Ask an MSP Expert: How can we get more referrals—without asking?

Q: We ask our customers for referrals on a yearly basis—usually after they renew their contracts. We’ve found this process to be very helpful in scaling our IT service business, but we’re looking to ramp up our outreach. What are...

/ October 2, 2017
Ask an MSP Expert: How should I ask SMB customers for referrals?

Ask an MSP Expert: How should I ask SMB customers for referrals?

Q: Our current customers seem happy, but we only get a handful of referrals every now and then. We’re looking to grow our IT service business, so we’d like to generate some more referrals. How can we ask our current...

/ September 25, 2017
Ask an MSP Expert: How can I drive more business growth?

Ask an MSP Expert: How can I drive more business growth?

Q: We are looking to grow our MSP business and expand our customer base. What are some ways we can drive additional business growth without hiring more staff? That’s a great question. Often businesses that want to grow believe the...

/ September 18, 2017
digital camera
Ask an MSP Expert: How should I protect customers with multiple locations?

Ask an MSP Expert: How should I protect customers with multiple locations?

Q: More and more of my SMB customers are adding additional locations or having employees working remotely. Protecting customers with a single location is easy, but when you add different locations and devices, security becomes more of a challenge. What...

/ September 11, 2017
wasting time
Ask an MSP Expert: How can I tell if I’m wasting my time with a lead?

Ask an MSP Expert: How can I tell if I’m wasting my time with a lead?

  Q: At my MSP, we recently launched our first successful email campaign. We’ve gotten quite a few leads from it, and I’m excited to start reaching out to these new prospects. I want to make the most of this...

/ September 4, 2017