Lauren Beliveau

All posts by Lauren Beliveau

Lauren is an Editorial Associate at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Ask an MSP Expert: What IT trends should I capitalize on in 2018?

Ask an MSP Expert: What IT trends should I capitalize on in 2018?

Q: We’re looking to expand our MSP in 2018. What marketplace changes should my MSP be ready to capitalize on in the coming year to make that happen? 2017 has certainly been an eventful year for the IT channel, filled...

/ December 18, 2017
Ask an MSP Expert: How can I make the most of my time during the holidays?

Ask an MSP Expert: How can I make the most of my time during the holidays?

Q: With the holidays coming up, it seems like a lot of customers are going to be out of the office. While it is nice to have a bit of a break, I’d like to use my time productively to...

/ December 11, 2017
Ask an Expert: How can I measure my MSP marketing success?

Ask an Expert: How can I measure my MSP marketing success?

Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...

/ December 4, 2017
Ask an Expert: How can I get more customers to come on board with DRaaS?

Ask an Expert: How can I get more customers to come on board with DRaaS?

Q: I’m currently transitioning my business from a VAR to an MSP, and I’m having a hard time convincing my customers to jump on board with Disaster Recovery-as-a-Service. What are some approaches I can use to highlight the value of...

/ November 27, 2017
Ransomware hits primetime TV

Ransomware hits primetime TV

Over the past few years, ransomware has really taken over. First our computers, then news headlines, and now our TVs. This popular threat has been popping up on TV shows everywhere, including Mr. Robot, Black Mirror, and more recently, Grey’s...

/ November 21, 2017
Ask an Expert: How can I have positive conversations with my employees?

Ask an Expert: How can I have positive conversations with my employees?

Q: I’m starting to build a small team at my MSP, but it feels like I only talk to my employees when something goes wrong or when there’s a fire they need help putting out for a customer. What are...

/ November 20, 2017
Showing our thanks to our MSP followers

Showing our thanks to our MSP followers

The holiday season is just around the corner—and that means it’s time for us to give our thanks! Without our blog subscribers and Twitter followers, we wouldn’t be where we are today, so to show some love we’re running a...

/ November 15, 2017
Ask an Expert: What should I look for in a good integration?

Ask an Expert: What should I look for in a good integration?

Q: As we continue to grow our IT services business, we noticed there are areas where we could be more efficient—which is why we’re looking for backup solutions that closely integrate with our current PSA and RMM tools. What are...

/ November 13, 2017 / 1 Comment
Ask an MSP Expert: How do I create a 2018 business plan?

Ask an MSP Expert: How do I create a 2018 business plan?

Q: In 2018, we really want to grow our MSP business. We’re having trouble putting together business plan that will help us do that, though. Where should we start? Writing a business plan plays a key role in your MSP...

/ November 6, 2017 / 1 Comment
The MSP’s Bookshelf: Dark Territory, the Secret History of Cyber War

The MSP’s Bookshelf: Dark Territory, the Secret History of Cyber War

“The world isn’t run by weapons anymore, or energy, or money…. It’s run by ones and zeros, little bits of data. It’s all just electrons…. There’s a war out there, old friend, a world war. And it’s not about who’s...

/ November 1, 2017