Lauren Beliveau

All posts by Lauren Beliveau

Lauren is an Editorial Associate at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Ask an Expert: How can I grow my SMB accounts?

Ask an Expert: How can I grow my SMB accounts?

Q: I’m looking to expand my reach as a managed service provider. Besides just spending time trying to win new customers, what are some ways to grow the SMB accounts I already have? Managed service providers often fall into the...

/ April 9, 2018
The MSP’s Bookshelf: Never Split the Difference – Negotiating as if Your Life Depended on It

The MSP’s Bookshelf: Never Split the Difference – Negotiating as if Your Life Depended on It

When it comes to pricing and packaging your managed service offering, you might question whether your SMB customers are getting a good deal—or if your offering is too good to be true. Managed services don’t need to be commoditized. In...

/ April 4, 2018
Ask an MSP Expert: How can I start a blog for my MSP?

Ask an MSP Expert: How can I start a blog for my MSP?

Q: After growing my marketing department, I’m finally ready to start a blog for my MSP. I’m looking for a new way to connect with my customers, and I’m hoping the blog will help more potential customers find us online, too....

/ April 2, 2018 / 1 Comment
Channel Chat: How process and product standardization can help your MSP excel

Channel Chat: How process and product standardization can help your MSP excel

Adding new members to your MSP team can be exciting, and it usually indicates profitability and growth within your organization. While this can be a positive step for your MSP business, it can introduce new challenges as well, such as...

/ March 28, 2018
Ask an MSP Expert: What steps do I need to take to be ready for MSP retirement?

Ask an MSP Expert: What steps do I need to take to be ready for MSP retirement?

Q: Within the next five years, I’d like to retire from the MSP business. I know I’m almost ready to hang up my hat, but I’d prefer to sell my business rather than just close my doors on my employees...

/ March 26, 2018
Ask an MSP Expert: How to make troubleshooting errors easier

Ask an MSP Expert: How to make troubleshooting errors easier

Q: The good news is my MSP has added multiple customers to our managed service plan recently, and we’re very happy with the increasing volume of customers. The bad news is my techs have been spending more time troubleshooting errors....

/ March 19, 2018
Ask an MSP Expert: How can I effectively communicate with my SMB customers?

Ask an MSP Expert: How can I effectively communicate with my SMB customers?

Q: One thing that we’ve noticed is that we only talk to our SMB clients when something is wrong. How can we increase communication with our clients—the right way? How often should we reach out to them?  Communication is a...

/ March 12, 2018
data loss
Ask an MSP Expert: What should I teach my customers on World Backup Day?

Ask an MSP Expert: What should I teach my customers on World Backup Day?

Q: Every month I send a newsletter to my SMB customers to teach them about technology, the latest threats, and things they can do to protect their data. This month, in honor of World Backup Day, I’d like to use...

/ March 5, 2018
Ask an MSP Expert: What text should I include on my website for better SEO?

Ask an MSP Expert: What text should I include on my website for better SEO?

Q: We’re a newer MSP, and we’re looking for ways to optimize our website. For the best SEO, what text should we include on our website? Finding the right recipe for search engine optimization (SEO) can vary from one business...

/ February 26, 2018
Ask an MSP Expert: How can my sales team give effective presentations?

Ask an MSP Expert: How can my sales team give effective presentations?

Q: My sales team has increased their on-site meetings in the past few months. Some reps have been extremely successful with this approach, but others haven’t. Are there any tips I can use to help my team become more successful...

/ February 19, 2018