Lauren Beliveau

All posts by Lauren Beliveau

Lauren is an Editorial Associate at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Ask an MSP Expert: What should I look for in a marketing candidate?

Ask an MSP Expert: What should I look for in a marketing candidate?

Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...

/ May 28, 2018
Ask an MSP Expert: How to develop a security policy for an SMB customer

Ask an MSP Expert: How to develop a security policy for an SMB customer

Q: We recently brought on a new customer who doesn’t have any security policies in place.  What are the best ways to help them set up security policies for their network? Ransomware and malware attacks are continually on the rise,...

/ May 21, 2018
Ask an MSP Expert: Are pay-for-play magazines worth the cost?

Ask an MSP Expert: Are pay-for-play magazines worth the cost?

Q: My MSP gets contacted once in a while by people offering to include us on a top 10 list of providers in the area. While this might be great for our business, it usually has a big price tag....

/ May 14, 2018
Ask an MSP Expert: How do other MSPs overcome pricing objections?

Ask an MSP Expert: How do other MSPs overcome pricing objections?

Q: When I’m trying to close a managed service deal and I run into a pricing objection, I have a hard time getting past it. How can I confidently overcome a pricing objection? You’re certainly not alone when it comes...

/ May 7, 2018
Ask an Expert: How can I make sure SMB default settings are aligned with best practices?

Ask an Expert: How can I make sure SMB default settings are aligned with best practices?

Q: We’ve run into issues where clients create their own workaround to try to get something done faster. For example, we’ll see that firewall settings changed or antivirus has been disabled. How can we manage this to ensure that our...

/ April 30, 2018
Ask an MSP Expert: How can I help customers understand the difference between backup and archiving?

Ask an MSP Expert: How can I help customers understand the difference between backup and archiving?

Q: I feel like most of my customers don’t know when they need archiving or and when they need backups. They just believe that everything needs to be backed up. How can I explain the differences to my customers to...

/ April 23, 2018 / 1 Comment
Ask an MSP Expert: What are some fresh approaches to security education?

Ask an MSP Expert: What are some fresh approaches to security education?

Q: Every week, there seems to be a new threat I need to educate my customers on. I know it’s important to teach them what to watch out for, but I feel like we’re creating a lot of noise. What...

/ April 16, 2018
Ask an Expert: How can I grow my SMB accounts?

Ask an Expert: How can I grow my SMB accounts?

Q: I’m looking to expand my reach as a managed service provider. Besides just spending time trying to win new customers, what are some ways to grow the SMB accounts I already have? Managed service providers often fall into the...

/ April 9, 2018
The MSP’s Bookshelf: Never Split the Difference – Negotiating as if Your Life Depended on It

The MSP’s Bookshelf: Never Split the Difference – Negotiating as if Your Life Depended on It

When it comes to pricing and packaging your managed service offering, you might question whether your SMB customers are getting a good deal—or if your offering is too good to be true. Managed services don’t need to be commoditized. In...

/ April 4, 2018
Ask an MSP Expert: How can I start a blog for my MSP?

Ask an MSP Expert: How can I start a blog for my MSP?

Q: After growing my marketing department, I’m finally ready to start a blog for my MSP. I’m looking for a new way to connect with my customers, and I’m hoping the blog will help more potential customers find us online, too....

/ April 2, 2018 / 1 Comment