Marie Rourke

All posts by Marie Rourke

As president and founder of WhiteFox, Marie is recognized throughout the IT channel for her straightforward, business-minded approach to channel marketing, PR and communications. With more than 15 years of experience in the IT channel, Marie is a friendly face at industry events and a respected advisor and colleague to many of the channel’s most innovative companies and business partners. Marie launched WhiteFox Marketing and Communications in 2005 with the vision of bringing channel relationships, marketing, PR and communications to the forefront of companies’ business growth strategies and tactics.

5 Tips for working with the press

5 Tips for working with the press

Before the Internet, blogging, and social media, businesses relied heavily on advertising and public relations to build brand awareness. The joke among marketing leaders to clients was, “You either pray for space or pay for space—or both.” Fast forward from...

/ June 11, 2018
life is good
Define Your Purpose. Share Your Story.

Define Your Purpose. Share Your Story.

Purpose-driven marketing is making headlines, differentiating companies and influencing deals daily. Take a look at the “Helpful Honda” campaign, or the “American Express Small Business” campaign. Both deliver a halo-effect around the respective brands and for good reason. What they...

/ March 1, 2017
msp marketing plan
A good MSP marketing plan is not a to-do list

A good MSP marketing plan is not a to-do list

Marketing isn’t a series of check boxes. It’s a way to engage, empower, and take actions that will create an exceptional experience and exceed business goals. And contrary to popular belief, it doesn’t require hundreds of thousands of dollars to...

/ September 28, 2016
happy customers
Happy customers are great lead generators

Happy customers are great lead generators

As a successful MSP, you look to your peers for validation of a vendor, specific technology, or a new service model. Your customers do the same, and when they’re happy, business is good—and your marketing should be even better! There...

/ June 1, 2016
blogging
The Art of Blogging in Four Simple Steps

The Art of Blogging in Four Simple Steps

In the late 1990s, what began as a way for people to keep an online diary of happenings in their personal lives blossomed into what is now referred to as “blogging.” Largely fueled by the decline in print journalism, organizations...

/ April 13, 2016
marketing
Simple steps for getting your MSP marketing on the right track

Simple steps for getting your MSP marketing on the right track

Yes, marketing is a pain point for most MSPs. But it doesn’t have to be. If you take the time to assess what you really need to get done, doing it will become that much easier. The fact is, no...

/ March 15, 2016
pr advice
PR advice for IT service providers: How to make your words matter

PR advice for IT service providers: How to make your words matter

We have all heard the phrase, “It’s not what you say, it’s how you say it.” And the truth is both are equally important. Yet, there’s another question that many ignore, and that’s the why behind the comments we make...

/ February 4, 2016
press release
3 Things MSPs need to consider before writing a press release

3 Things MSPs need to consider before writing a press release

As an IT service provider, building and communicating your brand effectively should be a top priority every day. It’s not a one-and-done effort. Branding is an integrated and ongoing part of doing business that every IT service provider needs to...

/ December 25, 2015
executive communication
7 Things MSPs Need to Stop Saying to Their Customers

7 Things MSPs Need to Stop Saying to Their Customers

In an interview, presentation, or meeting, what you don’t say has significant impact on how your message is received and remembered. In fact, it’s often as important as what you do say. As an executive communications coach, I constantly remind our...

/ November 30, 2015
msp branding
It’s time for MSPs to start shouting about their service

It’s time for MSPs to start shouting about their service

Two areas of business quickly differentiate great channel partners from the rest — Customer Service and Brand Recognition. Amazon CEO Jeff Bezos once said: “In the old world, you devoted 30 percent of your time to building a great service...

/ October 7, 2015