All posts by Raj Khera

Raj Khera is the author of No. 1 Amazon Bestseller, The IT Marketing Crash Course, and CEO of MailerMailer, makers of Presstacular — an affordable, automated marketing tool for small MSPs. He has built and sold three other technology businesses.

msp marketing
Raj Khera: Stop calling yourself an MSP – Here’s Why

Raj Khera: Stop calling yourself an MSP – Here’s Why

If your target market is other IT firms, then calling yourself an MSP is the right move. IT professionals know what this means. But — and this is really important — most other people don’t know what an MSP is. Whatever you...

/ February 22, 2017
How to capture customers’ attention so they read your email newsletters

How to capture customers’ attention so they read your email newsletters

An email newsletter is a useful marketing tool that you can use to keep in contact with current and potential customers. However, your customers will never read the newsletter’s articles if they don’t open the email. That’s why the email...

/ September 7, 2016
Infographic: Work and Lifestyle Habits of IT Professionals

Infographic: Work and Lifestyle Habits of IT Professionals

MailerMailer, makers of IT marketing automation tool Presstacular, recently took an informal poll of a couple hundred IT professionals and created an infographic that I think you’ll enjoy. Here are some quick highlights: We found that more than 75 percent...

/ May 24, 2016
marketing plan
What your 2016 marketing plan is missing

What your 2016 marketing plan is missing

As you close out 2015 and bring in the new year, use your downtime over the holidays to prepare your marketing plan for 2016. Growing your business, as Marcus Lemonis of CNBC’s The Profit puts it, is all about people,...

/ December 15, 2015
Converting new contacts into managed services clients

Converting new contacts into managed services clients

You pick up the phone to call a prospect. It rings … and rings … and you get sent to voicemail. This scenario is probably all too familiar to managed services providers. Chances are that unless you have forged a...

/ September 14, 2015