Robin Robins

All posts by Robin Robins

Robin Robins is the CEO and Founder of TechnologyMarketingToolkit.com, the largest sales and marketing consulting firm in the IT channel, specializing in sales-generating marketing campaigns for MSPs, VARs, and solution providers. To date, over 7,000 IT services firms have enrolled in one or more of her programs. Visit her website for more information and to request a free one-on-one marketing consultation and marketing roadmap for your IT services firm.

price
Robin Robins: Are you willing to pay the price necessary to succeed?

Robin Robins: Are you willing to pay the price necessary to succeed?

“An entrepreneur is the greatest contradiction of our world; it’s someone who will work an exhausting 80+ hours a week, dealing with a heap of problems, aggravation, and stress, putting their financial a** on the line for less pay than...

/ July 7, 2016
valuable time
Robin Robins: How much is your time really worth?

Robin Robins: How much is your time really worth?

I got a very funny e-mail inquiry a while back from a VAR right down the street from our office. Not funny “ha-ha,” but instantly funny to me because he wrote: “I have heard quite a bit about you from...

/ May 25, 2016
Robin Robins: Stop worrying about what other people think

Robin Robins: Stop worrying about what other people think

“Never argue with stupid people. They will drag you down to their level and then beat you with experience.” —Mark Twain  Oh, boy. I’ve gone off and offended someone. Again. Seems like that’s easier and easier to do these days—and...

/ March 31, 2016
event marketing
How to do event marketing right – instead of trying to trap customers

How to do event marketing right – instead of trying to trap customers

“Keep your eyes wide open before marriage, half shut afterwards.”   —Benjamin Franklin On CNN recently: Women selling their positive home pregnancy tests to other women on Craigslist for the purpose of trapping their boyfriends into marriage, most popular around military...

/ February 23, 2016
service marketing
Robin Robins: There is no shortcut to improving your business

Robin Robins: There is no shortcut to improving your business

Productivity Tip: Put “eat chocolate” at the top of your list of things to do today—that way you know you’ll get at least one thing done. A guilty pleasure of mine is watching HGTV. My favorite show currently is Love...

/ January 20, 2016
profitting from problems
Robin Robins: Profiting From Problems

Robin Robins: Profiting From Problems

  The best customers for us are the ones that present us with a new problem, because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development...

/ December 15, 2015
differentiation
Robin Robins: Starting with the right premise

Robin Robins: Starting with the right premise

The other day I was driving to my chiropractor when I noticed another burger joint had opened up replacing a previous restaurant that sold—you guessed it—burgers. I suppose the other one failed and was forced to shut its doors like...

/ November 12, 2015
business problems
What to do when EVERYTHING goes wrong and problems abound

What to do when EVERYTHING goes wrong and problems abound

Earlier this year Starbucks CEO Howard Schultz was harpooned by the media and customers for the poorly conceived “Race Together” campaign that encouraged baristas and store managers to engage customers in conversations about racial tension and inequality by writing #RaceTogether...

/ September 28, 2015