Robin Robins

All posts by Robin Robins

Robin Robins is the CEO and Founder of TechnologyMarketingToolkit.com, the largest sales and marketing consulting firm in the IT channel, specializing in sales-generating marketing campaigns for MSPs, VARs, and solution providers. To date, over 7,000 IT services firms have enrolled in one or more of her programs. Click here for more information and to request a free one-on-one marketing consultation and marketing roadmap for your IT services firm.

profitting from problems
Robin Robins: Profiting From Problems

Robin Robins: Profiting From Problems

  The best customers for us are the ones that present us with a new problem, because chances are, if one customer has that problem, 100 more have it, or 1,000, or 10,000. So you start thinking about solution development...

/ December 15, 2015
differentiation
Robin Robins: Starting with the right premise

Robin Robins: Starting with the right premise

The other day I was driving to my chiropractor when I noticed another burger joint had opened up replacing a previous restaurant that sold—you guessed it—burgers. I suppose the other one failed and was forced to shut its doors like...

/ November 12, 2015
business problems
What to do when EVERYTHING goes wrong and problems abound

What to do when EVERYTHING goes wrong and problems abound

Earlier this year Starbucks CEO Howard Schultz was harpooned by the media and customers for the poorly conceived “Race Together” campaign that encouraged baristas and store managers to engage customers in conversations about racial tension and inequality by writing #RaceTogether...

/ September 28, 2015