Category: Better Business
Digital business transformation needs driving demands for MSPs
A survey of 1,000 technology leaders conducted by Logicalis finds well over half (57 percent) expect to work more closely with managed service providers (MSPs) to achieve digital business transformation goals.
MSPs should align messaging to the evolving workplace
The Great Resignation. The Great Redundancy. Quiet Quitting. Fake Remote Working. All the above show how the workplace is evolving – people quitting jobs that they no longer enjoy; being let go by employers attempting to rein in costs; avoiding...
Top 12 posts from SmarterMSP in 2022
It’s safe to say that 2022 was full of both new and old cybersecurity trends and threats. SmarterMSP shared many cybersecurity threat advisories, new security updates and guidelines, marketing recommendations and best practices, and much more. It hasn’t been a...
SMBs need to invest in cybersecurity
A raft of recent reports highlight the threat SMBs face from ransomware and other lurking cyber dangers. Much of the attention has been focused on critical infrastructure: dams, power plants, utilities, and election systems. But for SMBs, essential infrastructure backbones...
Survey sees downturn driving more reliance of MSPs
A survey of 500 IT leaders in the U.S. and United Kingdom (UK) suggests managed service providers (MSPs) might have more to gain than lose during an economic downturn.
How to keep your customers happy and profitable
To paraphrase Jane Austin, it is a truth universally acknowledged, that an MSP in possession of a good fortune, must be in want of happy customers. The fact is, happy customers tend to be more profitable than those who are...
Special offers can turn prospects into customers
As an MSP, customer loyalty can be a challenge – but first, there is the need to turn a prospect into a customer. These two areas can be inextricably linked: if an MSP operates as a completely open entity where...
Cutting through the complexity of MSP profitability
Do you know if any of your customers are losing you money? It is often reported that any organisation’s profits follow the Pareto principle: 80 percent the profits come from the top 20 percent of the customers. Although this is...
Are you portraying yourself as a strategic partner?
Being an MSP has changed markedly over the years. In the early days (going back as far as being an application service provider or ASP), it was a given that most of the business would come from a web search....
SMB cybersecurity confidence creates a challenge for MSPs
A survey of 600 SMBs (small-to-medium businesses) with revenue between $1 to $40 million, conducted by Provident Bank, finds that about half of the respondents believe their organization is fully prepared for a cyberattack. An equal percentage of respondents, however,...
