Category: Sales & Marketing

MSP sales leads
Robin Robins: The simplest way to close 2 to 3 times as many leads as you are now

Robin Robins: The simplest way to close 2 to 3 times as many leads as you are now

One of the biggest LOSSES in business is the grossly inadequate follow-up on opportunities and prospects. Based on a number of sales research reports, it’s estimated that 80 percent to 90 percent of all sales leads never get followed up...

/ December 13, 2017
Ask an Expert: How can I measure my MSP marketing success?

Ask an Expert: How can I measure my MSP marketing success?

Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...

/ December 4, 2017
Showing our thanks to our MSP followers

Showing our thanks to our MSP followers

The holiday season is just around the corner—and that means it’s time for us to give our thanks! Without our blog subscribers and Twitter followers, we wouldn’t be where we are today, so to show some love we’re running a...

/ November 15, 2017
ugly marketing
Robin Robins: Embrace the power of UGLY marketing

Robin Robins: Embrace the power of UGLY marketing

She May Be Ugly But She Sure Can Cook: That’s a line from a country-and-western song, and it applies to a lot of the “ugly” marketing I produce. Over and over again, in direct response marketing circles where REAL metrics are...

/ November 15, 2017
building an msp
Stuart Crawford: How to build a multi-million dollar MSP in 3 years or less

Stuart Crawford: How to build a multi-million dollar MSP in 3 years or less

The other day, I was having a conversation with a trusted colleague of mine. We were talking about what makes some managed service providers SUPER successful, while others seem to wither away like a sad autumn leaf. After plenty of...

/ October 31, 2017
Ask an Expert: How can I reach my target audience with social media?

Ask an Expert: How can I reach my target audience with social media?

Q: Our IT service business is in the UK, but we offer managed services to many businesses in the EU. How can we use social media to meet our international audience? Reaching your audience is essential to growing your customer...

/ October 30, 2017
MSP fears
Robin Robins: Let’s talk about what should REALLY scare you as an MSP

Robin Robins: Let’s talk about what should REALLY scare you as an MSP

Fears are odd things. I met a guy once who makes a living wiggling into tiny, dark crawl spaces under houses where mold, feces, poisonous spiders, snakes, rats, and other unsavory things abound, and he was impressed by my fearlessness...

/ October 25, 2017
Twitter marketing
Stuart Crawford: The biggest mistake MSPs make on Twitter

Stuart Crawford: The biggest mistake MSPs make on Twitter

For the record, I wasn’t a fan of Twitter. I thought it was just a bunch of noise. I actually compared it to having a conversation at a nightclub while a death-metal band played with their amps turned up to...

/ October 18, 2017
hiring a telemarketer
Carrie Simpson: What to look for when hiring a telemarketer for your MSP

Carrie Simpson: What to look for when hiring a telemarketer for your MSP

When hiring a telemarketer for your MSP, you have to choose between recruiting two different types of candidates. You can hire an experienced caller or someone who’s brand new to calling. At first glance, hiring an experienced caller appears to have...

/ October 10, 2017
MSP marketing opportunity
Robin Robins: MSP Marketing 101 – When Opportunity Comes Your Way, GRAB IT

Robin Robins: MSP Marketing 101 – When Opportunity Comes Your Way, GRAB IT

By the time you read this, Hurricane Harvey will be old news (I’m writing this just AS it’s starting to pop up on the news radar). As one client pointed out on the Technology Marketing Toolkit member portal, how many...

/ September 27, 2017 / 1 Comment