Category: Sales & Marketing

5 Tips for working with the press

5 Tips for working with the press

Before the Internet, blogging, and social media, businesses relied heavily on advertising and public relations to build brand awareness. The joke among marketing leaders to clients was, “You either pray for space or pay for space—or both.” Fast forward from...

/ June 11, 2018
Ask an MSP Expert: How to overcome common MSP hurdles

Ask an MSP Expert: How to overcome common MSP hurdles

Q:  As a newer MSP business, we find ourselves running into new challenges all the time. What are some common challenges other MSPs are running into—and how can we avoid those issues moving forward? Often, the largest challenge we see...

/ June 11, 2018
Marketing campaign musts
Robin Robins: 10 marketing MUSTS for every campaign

Robin Robins: 10 marketing MUSTS for every campaign

The other day, as we were talking, a client shared with me an e-mail campaign sent out to close to 400 prospects WITH phone follow-up that generated a big fat ZERO. To be clear, not one of MY campaigns, but...

/ June 6, 2018
new business turtle
4 Ways to escape the new business turtle position

4 Ways to escape the new business turtle position

Most MSP business owners desire growth. They want to bring in more MSP new business. They want new sources of referrals. They want to have a bigger impact and reach more people with their expertise. The challenge that we often...

/ May 30, 2018
Ask an MSP Expert: What should I look for in a marketing candidate?

Ask an MSP Expert: What should I look for in a marketing candidate?

Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...

/ May 28, 2018
prospecting success
Carrie Simpson: Creating long-term prospecting success

Carrie Simpson: Creating long-term prospecting success

If you had asked some our very first customers three or six months into their first campaign with us at Managed Sales Pros, many of them would have declared their programs a failure. Zero deals closed. Many of them left...

/ May 21, 2018
MSP marketing strategy
Why security should be a pillar in your MSP marketing strategy

Why security should be a pillar in your MSP marketing strategy

Looking back on my two decades of industry experience, one thing I can say for sure is that while the digital era has brought a huge number of benefits with it, it’s also brought a number of significant disadvantages, too....

/ May 16, 2018 / 2 Comments
Ask an MSP Expert: Are pay-for-play magazines worth the cost?

Ask an MSP Expert: Are pay-for-play magazines worth the cost?

Q: My MSP gets contacted once in a while by people offering to include us on a top 10 list of providers in the area. While this might be great for our business, it usually has a big price tag....

/ May 14, 2018
Ask an MSP Expert: How do other MSPs overcome pricing objections?

Ask an MSP Expert: How do other MSPs overcome pricing objections?

Q: When I’m trying to close a managed service deal and I run into a pricing objection, I have a hard time getting past it. How can I confidently overcome a pricing objection? You’re certainly not alone when it comes...

/ May 7, 2018
Shiny penny marketing
Robin Robins: The Shiny-New-Penny Syndrome

Robin Robins: The Shiny-New-Penny Syndrome

One of the 1,100+ Boot Camp attendees wrote a rather extensive note, providing feedback that the sessions were worthless and nothing of value could be gained or learned. She mentioned the “lack of new campaigns” as one of her main...

/ April 30, 2018