Category: Sales & Marketing

marketing media
Robin Robins: Fortune-making truths about media, money, and marketing process

Robin Robins: Fortune-making truths about media, money, and marketing process

Here’s a truth many small business owners DON’T want to embrace, much less give recognition to: The more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less FRAGILE and vulnerable to an...

/ August 23, 2017
Ask an MSP Expert: How can I set more first-time appointments?

Ask an MSP Expert: How can I set more first-time appointments?

Q: Usually we just count on customers calling and asking us about our services, but our new customer rate has been slowing down. One option we’re considering is investing more in our marketing department to help us set up more...

/ August 21, 2017
sales prospecting events
Carrie Simpson: Using events to create better prospecting results

Carrie Simpson: Using events to create better prospecting results

Telephone prospecting is an effective way to generate new sales leads. For an average prospector, one out of every 200 calls results in an appointment, and for most average companies, one out of every three appointments leads to a new...

/ August 9, 2017
Facebook marketing
Is going “all in” with Facebook marketing the right strategy for your MSP?

Is going “all in” with Facebook marketing the right strategy for your MSP?

Facebook, no doubt, is the largest social network today. Every day, all sorts of people from all sorts of places post about life events or what’s happening with their businesses, and make connections with long-lost friends, new neighbors, and others....

/ July 31, 2017
Ask an MSP Expert: What content should I use in my monthly newsletter?

Ask an MSP Expert: What content should I use in my monthly newsletter?

Q: Now that we’re bringing on more customers at my MSP, we’re looking for new ways to keep them in the loop without having to call everyone to give each and every important update. We’re thinking about developing a monthly...

/ July 24, 2017
Lead generation
Robin Robins: What a casket sales company can teach you about lead generation

Robin Robins: What a casket sales company can teach you about lead generation

Here’s a product you don’t see advertised very often: caskets. So when I saw a company advertising them one morning on national TV, it caught my attention. Unfortunately, I missed the company name — however, the biggest, most glaring FAIL...

/ July 19, 2017
Ask an MSP Expert: How can I keep sales moving during the slow summer months?

Ask an MSP Expert: How can I keep sales moving during the slow summer months?

Q: Everything seems to slow down during the summer—especially signing new customers on to our MSP services. How can we close more deals in the slow summer months? Closing deals during the summer can be difficult, especially when people are...

/ July 17, 2017
jonas vincent
Ask an MSP Expert: How can employee advocacy help my MSP?

Ask an MSP Expert: How can employee advocacy help my MSP?

Q: We want to get our employees more involved with the company. We do a lot internally to create a good company culture, but we keep hearing about employee advocacy and how it can help you grow your audience on...

/ June 19, 2017
robin robins wheres the beef
Robin Robins: Where’s The BEEF?

Robin Robins: Where’s The BEEF?

I’m sure that a certain younger reader will NOT understand that reference — so google it. Back in the ’80s, “Where’s THE BEEF?” was a hugely successful catchphrase that kicked off a flurry of memed merchandise and became as popular...

/ June 14, 2017
new york
Ask an MSP Expert: How can I successfully move into the midsized market?

Ask an MSP Expert: How can I successfully move into the midsized market?

Q:  Our MSP has always focused on small businesses in the area. As we continue to grow as a company, we’re looking to cast a wider net and move into the midsized-business market. How can we successfully make this transition,...

/ June 12, 2017