Category: Sales & Marketing

MSP marketing is an opportunity to have a conversation

MSP marketing is an opportunity to have a conversation

People view marketing in a wide range of different ways and, unfortunately, almost all of them are wrong. Some see it as a proverbial megaphone — a chance to blast their message out into the ether to see how far...

/ July 18, 2018
Happy customers are great lead generators

Happy customers are great lead generators

As a successful MSP, you look to your peers for validation of a vendor, specific technology, or a new service model. Your customers do the same, and when they’re happy, business is good—and your marketing should be even better! There...

/ July 2, 2018
drip marketing
Memorable sales: Why drip marketing may be a crutch

Memorable sales: Why drip marketing may be a crutch

I think I’ve had something wrong about sales for a long time. I followed the classic wisdom of playing the numbers. If I met with 40 qualified opportunities (prospects that fit my ideal or “bread-and-butter” prospect profile), I would be...

/ June 27, 2018
Ask an MSP Expert: How can I explain price increases to my customers?

Ask an MSP Expert: How can I explain price increases to my customers?

Q: We added managed services to our IT offerings within the past five years. While we have a lot of happy customers, it seems like our margins are getting lower and lower. To truly provide our customers with the level...

/ June 25, 2018
MSP marketing scalability
How your MSP marketing can help you scale your business

How your MSP marketing can help you scale your business

As someone who spends his days, day in and day out, marketing for MSPs, there’s a mistake I see MSPs and other technology-related businesses make time and again that I’d like to shed a little light on. Scalability — that...

/ June 20, 2018
5 Tips for working with the press

5 Tips for working with the press

Before the Internet, blogging, and social media, businesses relied heavily on advertising and public relations to build brand awareness. The joke among marketing leaders to clients was, “You either pray for space or pay for space—or both.” Fast forward from...

/ June 11, 2018
Ask an MSP Expert: How to overcome common MSP hurdles

Ask an MSP Expert: How to overcome common MSP hurdles

Q:  As a newer MSP business, we find ourselves running into new challenges all the time. What are some common challenges other MSPs are running into—and how can we avoid those issues moving forward? Often, the largest challenge we see...

/ June 11, 2018
Marketing campaign musts
Robin Robins: 10 marketing MUSTS for every campaign

Robin Robins: 10 marketing MUSTS for every campaign

The other day, as we were talking, a client shared with me an e-mail campaign sent out to close to 400 prospects WITH phone follow-up that generated a big fat ZERO. To be clear, not one of MY campaigns, but...

/ June 6, 2018
new business turtle
4 Ways to escape the new business turtle position

4 Ways to escape the new business turtle position

Most MSP business owners desire growth. They want to bring in more MSP new business. They want new sources of referrals. They want to have a bigger impact and reach more people with their expertise. The challenge that we often...

/ May 30, 2018
Ask an MSP Expert: What should I look for in a marketing candidate?

Ask an MSP Expert: What should I look for in a marketing candidate?

Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...

/ May 28, 2018