Category: Sales & Marketing

lead scoring
Sales Prospecting: Lead Scoring for MSPs

Sales Prospecting: Lead Scoring for MSPs

Many MSP business owners are still the primary business developers, deal closers, and technical support leads for their growing companies. As the MSP grows, the owner gets pulled in a dozen different directions. I like to describe this as having...

/ February 21, 2018 / 1 Comment
Ask an MSP Expert: How can my sales team give effective presentations?

Ask an MSP Expert: How can my sales team give effective presentations?

Q: My sales team has increased their on-site meetings in the past few months. Some reps have been extremely successful with this approach, but others haven’t. Are there any tips I can use to help my team become more successful...

/ February 19, 2018
MSP referrals
Brad Stoller: Beyond referrals – Building a powerful MSP pipeline

Brad Stoller: Beyond referrals – Building a powerful MSP pipeline

In any B2B context, the temptation to rely on referrals for growth is substantial. Referrals can be lucrative, and the nature of a referral means that the sales process itself is relatively easy. The prospect comes to you with a...

/ February 12, 2018
Ask an MSP Expert: How to help customers understand the value of a managed service agreement

Ask an MSP Expert: How to help customers understand the value of a managed service agreement

Q: I’m having a hard time converting the last of my break-fix customers to a managed service contract. How do other MSPs show small business customers the value in IT services, and how can I convince the last my break-fix...

/ February 12, 2018
Robin Robins: How to know with absolute certainty what customers want and will buy

Robin Robins: How to know with absolute certainty what customers want and will buy

Are you having trouble figuring out what additional services your customers want? What offers will get the best response? What you need to be able to do or say to get welcomed in to talk instead of being blocked, screened,...

/ January 24, 2018 / 2 Comments
customer loyalty
Customer loyalty to cloud and IT service providers is not all that high

Customer loyalty to cloud and IT service providers is not all that high

It turns out that in terms of brand loyalty IT professionals are least loyal to cloud service providers (CSPs) and IT outsourcing/consulting partners. A survey of 535 IT professionals conducted by Spiceworks finds more than 70 percent of IT buyers are...

/ January 16, 2018
Market your MSP
Brad Stoller: How to market your MSP with dignity

Brad Stoller: How to market your MSP with dignity

The loudest voices in marketing can paint a picture where late-night infomercials, cheesy banner ads, and pushy salespeople represent the standard of what marketing is and should be. While there is no shortage of bad marketing out there, it is...

/ December 27, 2017 / 3 Comments
msp marketing future
Stuart Crawford: What does the future of MSP marketing look like?

Stuart Crawford: What does the future of MSP marketing look like?

2018 is just around the corner, and, wow, it feels like it was only yesterday that I was patching computers and Windows servers for Y2K. Where does time go? MSP marketing has changed drastically since I first started doing business...

/ December 20, 2017 / 1 Comment
MSP sales leads
Robin Robins: The simplest way to close 2 to 3 times as many leads as you are now

Robin Robins: The simplest way to close 2 to 3 times as many leads as you are now

One of the biggest LOSSES in business is the grossly inadequate follow-up on opportunities and prospects. Based on a number of sales research reports, it’s estimated that 80 percent to 90 percent of all sales leads never get followed up...

/ December 13, 2017
Ask an Expert: How can I measure my MSP marketing success?

Ask an Expert: How can I measure my MSP marketing success?

Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...

/ December 4, 2017