Category: Sales & Marketing

Carrie Simpson: How to use WannaCry to sell your MSP Services

Carrie Simpson: How to use WannaCry to sell your MSP Services

Aren’t you tired of seeing every second post on LinkedIn being about how none of so-and-so’s clients got hit with WannaCry ransomware and how so-and-so can help protect from it? Are you bored of reading about it by now? I...

/ May 24, 2017
msp lead generation
Angela Leavitt: Why is MSP lead generation so hard?

Angela Leavitt: Why is MSP lead generation so hard?

I was just on the phone this morning with an MSP who was telling me all about “the good old days.” He said that back when he started his company in 1995, lead generation was easy. He was first to...

/ May 23, 2017
msp marketing next frontier
Stuart Crawford: The next frontier of managed services marketing

Stuart Crawford: The next frontier of managed services marketing

If there’s one thing I do well it’s marketing managed IT services. You see, over the years the world has changed, but many of you haven’t. I bet you’re still trying to build a business by selling “immediate ROI” or,...

/ May 10, 2017
Ask an MSP Expert: How can I see a positive ROI using Facebook ads?

Ask an MSP Expert: How can I see a positive ROI using Facebook ads?

Q:  I’m looking into different ways to promote our IT services in our area. We already have a social media presence, but we’re thinking about trying to gain more exposure through Facebook ads. How can I get started using Facebook...

/ May 8, 2017
tom patty marketing
The MSP’s Bookshelf: Marketing Without Money

The MSP’s Bookshelf: Marketing Without Money

Let’s face it. There is never enough money in the marketing budget. Whether you have a large budget to work with or you’re trying to make limited funds stretch—you’ll always have more ideas for how to spend the money than...

/ May 4, 2017
robin robins pricing
Robin Robins: Let’s Talk About Price $$$$$

Robin Robins: Let’s Talk About Price $$$$$

I’m about to make somebody (you?) a lot of money because I’m about to give you an idea for raising your fees that will allow you to prove to yourself you’re leaving a LOT of money on the table. First,...

/ May 3, 2017
email subject lines
Stuart Crawford: 7 Tips for writing the best email subject lines

Stuart Crawford: 7 Tips for writing the best email subject lines

Email marketing is a key strategy you should include in your MSP marketing plan. It has nearly three times the success rate as marketing on social media, and it’s especially effective for keeping your clients and prospects informed about your IT...

/ April 24, 2017
call reluctance
How to conquer call reluctance as an MSP

How to conquer call reluctance as an MSP

One of the biggest issues when you or someone in your company is planning to start cold calling for the first time is call reluctance. If you’d rather be doing anything but dialing the phone, changing how you view the...

/ April 17, 2017
notes
Ask an MSP Expert: How can I leverage my vendors for marketing help?

Ask an MSP Expert: How can I leverage my vendors for marketing help?

Q: As a smaller MSP, our MSP marketing budget is tight. We have all these ideas for lead generation campaigns, but not enough funding to tackle them all. How can I leverage my vendors for help with either marketing development...

/ April 3, 2017
social media
How MSPs can use social media to generate new business

How MSPs can use social media to generate new business

Every day at least one managed IT service provider calls me or shoots me an email asking how they can best use social media to generate new business. Here’s what I always tell them—If you’re not using social media to...

/ March 29, 2017