Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

Before we jump into this week’s links, please have a look at one of our recent blog posts, Google’s murky cloud numbers. Google is being cagey when it comes to its cloud revenue. Be nice to have some clear data.

And without further delay, here we go with this week’s links:

AWS revenue grows 42% to $4.10 billion | CNBC

Another quarterly report and AWS has come through again with bigger growth than the analysts predicted. While the company with huge market share isn’t growing as fast as rivals, its lead is so big it doesn’t matter.

Understand the multicloud management trade-off | InfoWorld

There are advantages to avoiding vendor lock-in when it comes to the cloud, and many companies are spreading the wealth, which accounts for some of these eye-popping cloud numbers we’ve been seeing. That doesn’t mean it’s easy to manage a multi-cloud environment or that there aren’t compromises in doing so.

This company will drill down on your cloud costs across departments | Fortune

Speaking of which, if there is a market opportunity, someone’s going to fill it. We know that Microsoft bought Cloudyn a couple of weeks ago for multi-cloud cost control, and now RightScale is launching a tool to help choose the best cloud resources for the job.

Domination dies hard in technology markets | Financial Times

Some years ago Microsoft was an aging firm, built for software on the desktop computer that never quite got mobile right, but something funny happened along the way. The company rejected that narrative and reinvented itself as a cloud computing company, proving that companies with enough cash can be slow to react and still put themselves on a road to recovery.

The race for the cloud: AWS vs Azure | SD Times

The SD Times took a look at an analysis of the Stack Overflow community and found that AWS is just pulling ahead after years of being head to head with Azure. Interesting information in that is it is not consistent with other market share data out there.

Photo Credit: Tomma Henckel. Used under CC 2.0 license.

Posted by Ron Miller

Ron Miller is a freelance technology reporter and blogger. He is contributing editor at EContent Magazine and enterprise reporter at TechCrunch.

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