Welcome to The Cloud 5, our weekly feature where we scour the web searching for the five most intriguing and poignant cloud links we can find.

Before we jump into this week’s links, please have a look at one of our recent blog posts, Moving to the cloud was the best decision Adobe ever made. When Adobe decided to move from a license to a subscription model in 2013, it was the best decision the company ever made (except maybe retiring Flash).

And without further delay, here we go with this week’s links:

New GE chief confirms narrower focus for industrial cloud plan | Fortune

GE, an industrial company born in the 19th century, has been trying to transform into a digital company in the 21st. It has run into some bumps along the way and the new CEO thinks cutting back on the cloud vision is the way to go. We’ll see.

Google boosts Cloud Natural Language API | VentureBeat

Google Cloud has been working hard to become a leader in artificial intelligence APIs. This week, the company announced an enhanced Natural Language Processing API with some new features to keep that going.

Silicon Valley engineers are ‘entitled,’ so this tech CEO is looking elsewhere | CNBC

At least one Silicon Valley startup CEO says that he’s had enough of what he perceives as overly entitled Silicon Valley tech talent. When it comes time to expand, he intends to look elsewhere.

Oracle’s Larry Ellison pokes Amazon again with new cloud pricing plan | SiliconANGLE

Oracle’s fearless leader Larry Ellison has never been one to shy away from bluster. This week, he couldn’t resist taking a shot at Amazon when he announced his new pricing plan — and he vowed to match them price for price.

Azure confidential computing: ​Microsoft boosts security for cloud data | ZDNet

Microsoft opened early access to a confidential data program on its Azure cloud. It’s designed for customers who want to make sure the data protection is rock solid and involves hardware-based encryption. Not all data is created equal of course, but customers who need assurance that the data is protected might take a look at this option.

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Photo Credit: Ron Miller. Used under CC 2.0 license.

Posted by Ron Miller

Ron Miller is a freelance technology reporter and blogger. He is contributing editor at EContent Magazine and enterprise reporter at TechCrunch.

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