Tag: cold-calling
Ask an MSP Expert: Mastering cold-calling in 2023
As a managed service provider (MSP), you are constantly looking for ways to grow your business. Many are using cold-calling, a standard sales outreach technique, to mine for more business. However, it’s no secret that many grapple with the perceived...
Ask an MSP Expert: How to get the most out of cold-calling in 2023
Cold-calling, a method to solicit prospects to learn more about one’s business, is an outbound sales tactic that is used by every business, including MSPs (managed service providers). It can be effective when done correctly, however, many people feel like...
Why MSP cold-calling needs a makeover
“The purpose of my call is to set up an introductory meeting with our MSP.” “How about next Wednesday or Thursday?” This is the moment when a prospect feels pushed and are ready to slam the phone down. Unfortunately, this...
Cold calling on its own does not work for MSPs
Now I know what you might be thinking, you just read that “cold calling doesn’t work for managed services providers (MSPs)”, but you have personally seen it produce results for your managed services business, or for your clients. Yes, I...
Quick(er) fixes for your outbound sales challenges
When I started consulting for MSPs, I assumed that most similar sized companies would have very similar problems when it came to lead generation. Fast forward a few years, and I can confirm. Most leaders who have had no sales...
Prospecting through the holidays
Here at Managed Sales Pros, we don’t onboard new clients between Thanksgiving and New Year’s Day. While that may seem counterproductive, we know that we can’t get traction for brand new campaigns through the major out of office times when...
Why cold calling could accelerate your MSP growth
Cold calling is a must because it generates a steady stream of new business. But many of the MSPs we talk to resist it. Instead, they rely on referrals to bring in prospects who already know and trust the brand....
The high cost of being complacent
Growing your business requires work. There’s no shortcut to it. It’s inconvenient. It’s hard. It takes us out of our comfort zones. It requires sacrifice and compromise, and while we believe that we know this going in, I’m not sure...
Don’t believe that cold calling is harder during the summer
In MSP sales, it’s well known that cold calling is much harder during the summer months, when vacations create scheduling conflicts everywhere. However, that should not stop your MSP from making this useful strategy as effective as it can be....
Carrie Simpson: What to look for when hiring a telemarketer for your MSP
When hiring a telemarketer for your MSP, you have to choose between recruiting two different types of candidates. You can hire an experienced caller or someone who’s brand new to calling. At first glance, hiring an experienced caller appears to have...
