Tag: MSP Marketing

Why marketing your MSP is more proactive than you realize

Why marketing your MSP is more proactive than you realize

If you had to make a list of the best professional athletes of all time, Wayne Gretzky would undoubtedly be right at the top. For those unfamiliar, he wasn’t just the most successful hockey player to ever live. He was one of...

/ August 8, 2018
PR advice for IT service providers: How to make your words matter

PR advice for IT service providers: How to make your words matter

We have all heard the phrase, “It’s not what you say, it’s how you say it.” And the truth is both are equally important. Yet, there’s another question that many ignore, and that’s the why behind the comments we make...

/ August 1, 2018
random acts of marketing
Robin Robins: Declare independence from random acts of marketing

Robin Robins: Declare independence from random acts of marketing

One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she...

/ July 25, 2018 / 1 Comment
MSP marketing is an opportunity to have a conversation

MSP marketing is an opportunity to have a conversation

People view marketing in a wide range of different ways and, unfortunately, almost all of them are wrong. Some see it as a proverbial megaphone — a chance to blast their message out into the ether to see how far...

/ July 18, 2018
MSP marketing scalability
How your MSP marketing can help you scale your business

How your MSP marketing can help you scale your business

As someone who spends his days, day in and day out, marketing for MSPs, there’s a mistake I see MSPs and other technology-related businesses make time and again that I’d like to shed a little light on. Scalability — that...

/ June 20, 2018
Marketing campaign musts
Robin Robins: 10 marketing MUSTS for every campaign

Robin Robins: 10 marketing MUSTS for every campaign

The other day, as we were talking, a client shared with me an e-mail campaign sent out to close to 400 prospects WITH phone follow-up that generated a big fat ZERO. To be clear, not one of MY campaigns, but...

/ June 6, 2018
new business turtle
4 Ways to escape the new business turtle position

4 Ways to escape the new business turtle position

Most MSP business owners desire growth. They want to bring in more MSP new business. They want new sources of referrals. They want to have a bigger impact and reach more people with their expertise. The challenge that we often...

/ May 30, 2018
Ask an MSP Expert: What should I look for in a marketing candidate?

Ask an MSP Expert: What should I look for in a marketing candidate?

Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...

/ May 28, 2018
MSP marketing strategy
Why security should be a pillar in your MSP marketing strategy

Why security should be a pillar in your MSP marketing strategy

Looking back on my two decades of industry experience, one thing I can say for sure is that while the digital era has brought a huge number of benefits with it, it’s also brought a number of significant disadvantages, too....

/ May 16, 2018 / 2 Comments
Shiny penny marketing
Robin Robins: The Shiny-New-Penny Syndrome

Robin Robins: The Shiny-New-Penny Syndrome

One of the 1,100+ Boot Camp attendees wrote a rather extensive note, providing feedback that the sessions were worthless and nothing of value could be gained or learned. She mentioned the “lack of new campaigns” as one of her main...

/ April 30, 2018