Tag: MSP Marketing

customer loyalty
Customer loyalty to cloud and IT service providers is not all that high

Customer loyalty to cloud and IT service providers is not all that high

It turns out that in terms of brand loyalty IT professionals are least loyal to cloud service providers (CSPs) and IT outsourcing/consulting partners. A survey of 535 IT professionals conducted by Spiceworks finds more than 70 percent of IT buyers are...

/ January 16, 2018
Market your MSP
Brad Stoller: How to market your MSP with dignity

Brad Stoller: How to market your MSP with dignity

The loudest voices in marketing can paint a picture where late-night infomercials, cheesy banner ads, and pushy salespeople represent the standard of what marketing is and should be. While there is no shortage of bad marketing out there, it is...

/ December 27, 2017 / 3 Comments
msp marketing future
Stuart Crawford: What does the future of MSP marketing look like?

Stuart Crawford: What does the future of MSP marketing look like?

2018 is just around the corner, and, wow, it feels like it was only yesterday that I was patching computers and Windows servers for Y2K. Where does time go? MSP marketing has changed drastically since I first started doing business...

/ December 20, 2017 / 1 Comment
MSP fears
Robin Robins: Let’s talk about what should REALLY scare you as an MSP

Robin Robins: Let’s talk about what should REALLY scare you as an MSP

Fears are odd things. I met a guy once who makes a living wiggling into tiny, dark crawl spaces under houses where mold, feces, poisonous spiders, snakes, rats, and other unsavory things abound, and he was impressed by my fearlessness...

/ October 25, 2017
marketing media
Robin Robins: Fortune-making truths about media, money, and marketing process

Robin Robins: Fortune-making truths about media, money, and marketing process

Here’s a truth many small business owners DON’T want to embrace, much less give recognition to: The more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less FRAGILE and vulnerable to an...

/ August 23, 2017
facebook marketing
This one blog post can put your MSP marketing into high gear

This one blog post can put your MSP marketing into high gear

Trust me—This isn’t a blog post you want to skim through. You should print it off, study it, and bookmark it so you can reference it over and over again. The “Wild West” of MSP marketing is here. It’s been...

/ June 8, 2017
msp marketing next frontier
Stuart Crawford: The next frontier of managed services marketing

Stuart Crawford: The next frontier of managed services marketing

If there’s one thing I do well it’s marketing managed IT services. You see, over the years the world has changed, but many of you haven’t. I bet you’re still trying to build a business by selling “immediate ROI” or,...

/ May 10, 2017
Ask an MSP Expert: How can I see a positive ROI using Facebook ads?

Ask an MSP Expert: How can I see a positive ROI using Facebook ads?

Q:  I’m looking into different ways to promote our IT services in our area. We already have a social media presence, but we’re thinking about trying to gain more exposure through Facebook ads. How can I get started using Facebook...

/ May 8, 2017