Tag: Prospecting

outbound stack
Carrie Simpson: The Myth of the Outbound Stack

Carrie Simpson: The Myth of the Outbound Stack

Many companies are now spending thousands per sales rep per month on complicated technology sales prospecting “stacks.” That’s fine, if that’s where you want to invest your sales and marketing spend. But, at $1,000 per seat per month with my current...

/ July 23, 2018
Thought leadership
Carrie Simpson: Thought leadership prospecting the right way

Carrie Simpson: Thought leadership prospecting the right way

Thought leadership prospecting combines personalized interactions with automated marketing touches. It uses carefully curated content and intelligent one-on-one discussions to begin and nurture relationships with qualified prospects. The good news is that you can start thought leadership prospecting using the...

/ April 18, 2018 / 3 Comments
sales prospecting events
Carrie Simpson: Using events to create better prospecting results

Carrie Simpson: Using events to create better prospecting results

Telephone prospecting is an effective way to generate new sales leads. For an average prospector, one out of every 200 calls results in an appointment, and for most average companies, one out of every three appointments leads to a new...

/ August 9, 2017