Starting security conversations with your customers isn’t always easy. All too often, customers will tell you that they don’t have time, that they aren’t large enough to be targeted by an attack, or even worse, they think they’ve already ‘checked the box’ on protecting themselves from these threats.

However, these conversations are vital. Not only is it important to educate your customers on emerging threats and what to look for, but it is important to ensure that they have the right tools in place to protect themselves. Do they have a security solution in place to protect them from each threat vector? Are they leveraging security awareness training to strengthen the weakest link – human behavior?

Regardless of where they are in their security journey, there is always an opportunity for them to improve their security posture – and starting these conversations with them, lets them know that you are there to help.   

Surprising cybersecurity statistics to share with your customers

When approaching customers, sometimes it can help to ‘show’ rather than ‘tell’. One simple way to do this is to share research-backed statistics of real-world companies similar to them. This can help make your conversation more impactful. To help you get started, we compiled a list of eight surprising cybersecurity statistics.

According to Barracuda’s 2019 email security report :

  • 74 percent of respondents say email attacks are having a major impact on their businesses. The most common effects cited were loss of employee productivity, downtime and business disruption, and damage to the reputation of the IT team.
  • 78 percent of organizations say the cost of email breaches is increasing.
  • Spear phishing is becoming more widespread: 43 percent of organizations have been the victim of a spear-phishing attack in the past 12 months.
  • More than three-quarters of organizations say their employees aren’t good at spotting suspicious emails.
  • 66 percent claimed that cyber-attacks have had a direct monetary cost on their organization in the past year. Nearly a quarter of respondents advised that attacks have cost their organization $100,000 or more.
  • 92 percent of Office 365 users have security concerns.
  • 79 percent of IT professionals said they are worried about attacks and breaches stemming from inside the organization.
  • 94 percent of organizations say employees are reporting suspicious emails to IT on a daily basis, but 58 percent say most emails reported to IT aren’t fraudulent.

Using these statistics, you can help your SMB customers realize they aren’t alone – there are numerous companies, like theirs, that are facing security challenges on a daily basis. By helping them make small adjustments to their tools or their policies, you can enable them to strengthen their security posture and become more resilient to cyberthreats.

Another way to start the conversation

Statistics can be a great way to start a security conversation with your customers, but it isn’t the only option. Barracuda MSP has made it even easier for providers to start the conversation by providing free tools and reports to help you assess and address customers’ current environments. Check out these additional resources to launch a more in-depth conversation today:

The Barracuda Email Threat Scanner is a free – no obligation – tool that scans customers’ Office 365 inboxes for threats have bypassed their current security filters. Upon scan completion, providers are given a detailed report that highlights the threats that are currently living in their inboxes, and a list of individuals who pose the largest security risk to the organization. This report not only gives you better insight into how your current email security solution is preforming, but it also gives you the resources to have a more in-depth conversation with your customers surrounding email security. After thousands of scans, Barracuda found that 95 percent of inboxes contain at least one latent threat. Think your customers are safe? Run a free, complimentary scan.

Our Site Security Assessment is a business enablement tool designed to help MSPs successfully identify and highlight vulnerabilities in customers’ networks. The assessment analyzes different areas such as antivirus, patches and updates, user security, and network security to help providers better protect their SMBs. By identifying the devices at risk, providers can proactively address risk and more effectively allocate their resources to improve customers’ security posture. Interested in how secure your customers’ sites are? This tool is available to MSPs who are using or have a trial of Managed Workplace RMM. Start a free site assessment.

Cybersecurity attacks aren’t going away anytime soon – which means your conversations are an investment in your long-term business success! Use these statistics and tools to start engaging your customers today.

Photo: / Shutterstock.

Lauren Beliveau

Posted by Lauren Beliveau

Lauren is a content and product marketer with several years of experience in the IT channel. She has created and developed content that helps managed service providers grow their business, and has written many articles featured in SmarterMSP’s The MSP’s Bookshelf and Ask an MSP Expert series.

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