Results for: ask an expert
Ask an Expert: How can I measure my MSP marketing success?
Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...
Ask an MSP Expert: Navigating sales challenges in 2024
The sales landscape is rapidly evolving, presenting unique challenges and opportunities for managed service providers (MSPs). As technology advances, particularly with the integration of artificial intelligence (AI), the way we approach sales is undergoing a significant transformation. In this edition...
Ask an MSP Expert: How to excel at public speaking
In this edition of Ask an MSP Expert, we delve into the power of public speaking. Whether you’re addressing a conference, leading a sales presentation, or simply conversing in a team meeting, mastering the art of public speaking can profoundly...
Ask an MSP Expert: How to empower your outbound callers
Managed service providers (MSPs) are always searching for ways to grow the success of their business development representatives (BDRs) and to empower them. The goal is to equip them with knowledge and hands-on opportunities to hone in on their outbound...
Ask an MSP Expert: How can I use ChatGPT for prospecting?
In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...
Ask an MSP Expert: How do seasoned MSPs outsmart threats?
In this edition of Ask an MSP Expert, we look at how with the ever-evolving cybersecurity landscape, managed service providers (MSPs) must be vigilant. This includes ensuring their managed security service offerings are up to the task of protecting their...
Ask an MSP Expert: Mastering cold-calling in 2023
As a managed service provider (MSP), you are constantly looking for ways to grow your business. Many are using cold-calling, a standard sales outreach technique, to mine for more business. However, it’s no secret that many grapple with the perceived...
Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market
The uncertain economy has many MSPs seeing fewer leads in their sales funnel as well as a longer sales cycle with extended negotiation rounds. The changes in prospect behaviors are impacting MSP business growth projections. To overcome this, Kendra Lee,...
Ask an MSP Expert: How to get the most out of cold-calling in 2023
Cold-calling, a method to solicit prospects to learn more about one’s business, is an outbound sales tactic that is used by every business, including MSPs (managed service providers). It can be effective when done correctly, however, many people feel like...
Ask an MSP Expert: How to attract new clients during an economic downturn
As the economy starts to slow down, managed service providers (MSPs) may begin to feel its effect in maintaining their sales, let alone trying to grow. The slowing of the economy also means a tougher market, however, with the right...
