Bill Petherbridge

All posts by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

Ask an MSP Expert: How can I convince customers to add cloud backup?

Ask an MSP Expert: How can I convince customers to add cloud backup?

Q: As an MSP owner, I know how cloud backup serves a vital purpose for protecting my clients Microsoft Office 365 environment. How can I best convince my customers that cloud backup is required for Office 365 even if retention...

/ August 17, 2020 / 3 Comments
How can my MSP demonstrate its value in the current climate?

How can my MSP demonstrate its value in the current climate?

Businesses of all kinds have been faced with new challenges due to the unique circumstances that 2020 has presented so far. Luckily, most MSPs have positioned themselves well – demonstrating the value of and the average SMB customer’s need for...

/ August 3, 2020
Ask an MSP Expert: MSPs prepare for return to normal

Ask an MSP Expert: MSPs prepare for return to normal

Q: Many of my clients are beginning to let their employees and end-users return to their establishments, as local government restrictions are slowly removed. As the ‘return to normal’ slowly progresses, how can my MSP business best prepare for this...

/ July 6, 2020
Ask an MSP Expert: How can an RMM automate security offerings?

Ask an MSP Expert: How can an RMM automate security offerings?

Q: I have heard that adding an RMM tool can improve delivery of our managed security services offering for customers, specifically through automation. How can an RMM tool do this? If the new situation that MSPs and their clients find...

/ June 1, 2020 / 4 Comments
Reflecting on Global MSP Day 2020

Reflecting on Global MSP Day 2020

Global MSP Day 2020 has officially come and gone, and was certainly an event to remember. The 2020 edition of MSP Day was the first one to be conducted on a global scale, highlighting the MSP landscape from many different...

/ May 28, 2020
Q&A: A Channel Chief assesses the state of managed services

Q&A: A Channel Chief assesses the state of managed services

As the build to Global MSP Day 2020 continues, Smarter MSP discussed the upcoming virtual event with eight-time CRN Channel Chief, Neal Bradbury. Neal shared his outlook on the current state of the managed services industry and opportunities that will...

/ May 18, 2020
Ask an MSP Expert: How email continuity can save an SMB customer

Ask an MSP Expert: How email continuity can save an SMB customer

Q: I understand the purpose of email continuity, but what makes it so valuable that my MSP should offer it to our customers? Which types of SMB customers will need email continuity the most? Email continuity is a very valuable...

/ May 11, 2020
Ask an MSP Expert: How can I convince clients to add VPNs for a remote workforce?

Ask an MSP Expert: How can I convince clients to add VPNs for a remote workforce?

Q: We are now supporting more clients with remote workers than we ever have before. We see using VPNs as a very useful tool for helping to securing their workforces, but some clients are reluctant to use them. What can...

/ April 20, 2020 / 6 Comments
Ask an MSP Expert: What is conversation hijacking and how can I protect against it?

Ask an MSP Expert: What is conversation hijacking and how can I protect against it?

Q: Lately we have heard a lot about emerging conversation hijacking threats. What does conversation hijacking entail and how can my MSP business prevent it from negatively affecting our customers? Hackers and other bad actors are always inventing new methods...

/ March 30, 2020 / 12 Comments
Best practices and other tips for remote work during the COVID-19 pandemic

Best practices and other tips for remote work during the COVID-19 pandemic

As the pandemic of COVID-19 continues, more employers are looking for ways to enable and secure their employees that are now working remotely. This presents businesses with several challenges. To help you and your customers overcome them, we pulled together...

/ March 19, 2020