Ask an MSP Expert: Why is multi-factor authentication important?
Q: My customers don’t always understand the importance of multi-factor authentication and other cybersecurity practices. How can my MSP convince them that this is important and what else should we be teaching them? Cybercriminals are constantly adapting their tactics in...
Ask an MSP Expert: How can we get more out of our sales calls?
Q: As an MSP, a difficult part of our sales process is “getting our foot in the door” and attracting follow-up interest from our discovery calls and meetings. What type of approach or strategy should I take to capture more...
Ask an MSP Expert: How can I convince customers to invest in backup and recovery?
Q: Many SMB customers say they want to be increase their cybersecurity posture, but they decide to forego backup and disaster recovery services. How can I convince them that this is still an essential component to protecting their business? We’ve...
Ask an MSP Expert: How can we maintain efficient communication within our MSP as it grows?
Q: Our MSP has been pretty successful lately, which has allowed us to grow and hire more people. With our team continuing to increase in size, what are some ways for us to maintain the proper communication to make sure...
Ask an MSP Expert: How can we improve customers’ security posture?
Q: In today’s world, we know that security is a vital part of any managed service provider’s offering. How can we better position our security portfolio while improving our customers’ security posture? When small and medium businesses look to partner...
Ask an MSP Expert: What are some different pricing strategies to consider?
Q: There seems to be a lot of different opinions on how we should price our offering. How can we determine what the right pricing strategy is for our MSP business? Setting a pricing strategy is a critical process for...
Ask an MSP Expert: How can I help my customers decide on a retention policy?
Q: As an MSP, I frequently see businesses make mistakes when developing a data retention policy. These mistakes often result in businesses losing their data due to accidental deletions or exposing their data to bad actors because the company has...
Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?
Q: More of my customers are moving towards Office 365, and they believe everything is being backed up. Is this true, or should my MSP create additional backups of Office 365 data? In terms of email and data services, Office...
Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?
Q: We’ve heard that BEC attacks are one of the most prominent cybersecurity threats to our customers’ businesses today. What is this and how can we protect our SMBs from its attempts to breach our defenses? Business Email Compromise (BEC)...
Ask An MSP Expert: Why should we take a segmented approach to email marketing?
Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...