Bill Petherbridge

All posts by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?

Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?

Q: We’ve heard that BEC attacks are one of the most prominent cybersecurity threats to our customers’ businesses today. What is this and how can we protect our SMBs from its attempts to breach our defenses? Business Email Compromise (BEC)...

/ March 18, 2019
Ask An MSP Expert: Why should we take a segmented approach to email marketing?

Ask An MSP Expert: Why should we take a segmented approach to email marketing?

Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...

/ January 28, 2019
Build a sales pipeline that takes your MSP to the next level

Build a sales pipeline that takes your MSP to the next level

Traditionally, many MSP businesses have relied heavily upon referrals from their current customer base to generate additional prospective clients. For the most part, leveraging referrals serves MSPs well. It may very well continue to be a significant source of new...

/ January 21, 2019
3 leadership books every MSP should read

3 leadership books every MSP should read

An integral aspect of any business is looking for new ways and ideas on how to improve your business practices from within. If your MSP can accomplish this, every area of the business will benefit — from customer satisfaction to...

/ January 14, 2019 / 1 Comment
Smarter MSP’s top 10 posts of 2018

Smarter MSP’s top 10 posts of 2018

2018 has been an eventful year for us here at Smarter MSP, as we have continued our mission to deliver resources to help you develop your managed service business and make it more successful. We were fortunate enough to have...

/ December 31, 2018
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?

Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?

Q: What are some MSP marketing mistakes that you see often and how can we avoid them in 2019? In the world of MSP marketing, there are many trends and practices that quickly become popular, and it will suddenly seem...

/ December 24, 2018
Ask An MSP Expert: What are some MSP marketing musts for 2019?

Ask An MSP Expert: What are some MSP marketing musts for 2019?

Q: We recently hired a new marketing team member starting in the New Year. While we’ve done marketing for our IT service business in the past, it’s always been in fits and starts. I want to make sure our new...

/ December 10, 2018