Bill Petherbridge

All posts by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

Partner Spotlight: MSP drives success with Email Threat Scanner

Partner Spotlight: MSP drives success with Email Threat Scanner

Founded in 2008 and headquartered in Indianapolis, Indiana, KSM Consulting’s services offerings include management consulting, IT consulting, cybersecurity, email security data analytics, and project management for businesses and non-profits of all sizes and industries, as well as government agencies. Mark...

/ February 23, 2021
Insights for channel partners from Barracuda’s Channel Chiefs

Insights for channel partners from Barracuda’s Channel Chiefs

Today CRN®, a brand of The Channel Company, announced its 2021 list of Channel Chiefs, and we’re excited to share that both Chad Lindsey, who is Sales Vice President, Americas Channels & Field Operations at Barracuda, and Neal Bradbury, who...

/ February 8, 2021
Podcast: Introducing the SmarterMSP Podcast, Episode 1

Podcast: Introducing the SmarterMSP Podcast, Episode 1

The SmarterMSP.com team is excited to announce the official launch of its brand new podcast. The first episode of the SmarterMSP Podcast is now available for your review! In bringing you this podcast, our intent is to continue our mission of...

/ February 5, 2021
Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...

/ February 1, 2021 / 5 Comments
Ask an MSP Expert: Why don’t customers see value in my services?

Ask an MSP Expert: Why don’t customers see value in my services?

Q: I do my best to keep my managed services customers happy, but I am not seeing the long-term client retention that I’d like to. How can I be more effective at showing my customers that our relationship is worth...

/ January 18, 2021
How can I demonstrate more value to managed service customers?

How can I demonstrate more value to managed service customers?

Q: My MSP has had trouble in maintaining customer satisfaction customers. What part of our partnership, beyond our traditional delivery of services, should we highlight to demonstrate our value to their SMB businesses? Many managed service providers (MSPs) are initially...

/ December 21, 2020
Q&A: An award-winning MSP partner program

Q&A: An award-winning MSP partner program

Relationships are at the heart of everything an MSP business does and needs to succeed. In order to deliver the best service offering possible to customers, an MSP first needs a strong relationship with vendors and other third-party providers. So,...

/ September 28, 2020
Ask an MSP Expert: How can I convince customers to add cloud backup?

Ask an MSP Expert: How can I convince customers to add cloud backup?

Q: As an MSP owner, I know how cloud backup serves a vital purpose for protecting my clients Microsoft Office 365 environment. How can I best convince my customers that cloud backup is required for Office 365 even if retention...

/ August 17, 2020 / 3 Comments
How can my MSP demonstrate its value in the current climate?

How can my MSP demonstrate its value in the current climate?

Businesses of all kinds have been faced with new challenges due to the unique circumstances that 2020 has presented so far. Luckily, most MSPs have positioned themselves well – demonstrating the value of and the average SMB customer’s need for...

/ August 3, 2020
Ask an MSP Expert: MSPs prepare for return to normal

Ask an MSP Expert: MSPs prepare for return to normal

Q: Many of my clients are beginning to let their employees and end-users return to their establishments, as local government restrictions are slowly removed. As the ‘return to normal’ slowly progresses, how can my MSP business best prepare for this...

/ July 6, 2020