Bill Petherbridge

All posts by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

Ask an MSP Expert: How can I meet evolving cloud security needs?

Ask an MSP Expert: How can I meet evolving cloud security needs?

Q: Many of my SMB customers have adopted cloud solutions as a result of their shift to operating with a remote workforce. How can my MSP maintain strong cloud security while keeping pace with this shift? According to a recent...

/ April 6, 2021
Utilizing all the benefits from your vendor partnership

Utilizing all the benefits from your vendor partnership

When you think of your organization’s relationship and with its IT vendors, what comes to mind? If all you know about them is which products you’ve signed for or how much money you’re spending with them, chances are you’re not...

/ March 30, 2021
Podcast: Educating untrained end-users, Episode 2

Podcast: Educating untrained end-users, Episode 2

In the first episode of the SmarterMSP Podcast, we talked about the cyberthreat landscape trends to watch out for in 2021. In Episode 2 of the SmarterMSP Podcast, we invited Kevin Williams, journalist and author at a variety of publications...

/ March 12, 2021
Ask an MSP Expert: How can my MSP incorporate a “security-first” mindset into our offerings?

Ask an MSP Expert: How can my MSP incorporate a “security-first” mindset into our offerings?

Q: Security is an obvious focus for our MSP, but how do we encapsulate a “security-first” mindset into our offerings when we are building them? Nowadays, when you are constructing your MSP’s service offering, security needs to be front and...

/ March 2, 2021
Partner Spotlight: MSP drives success with Email Threat Scanner

Partner Spotlight: MSP drives success with Email Threat Scanner

Founded in 2008 and headquartered in Indianapolis, Indiana, KSM Consulting’s services offerings include management consulting, IT consulting, cybersecurity, email security data analytics, and project management for businesses and non-profits of all sizes and industries, as well as government agencies. Mark...

/ February 23, 2021
Insights for channel partners from Barracuda’s Channel Chiefs

Insights for channel partners from Barracuda’s Channel Chiefs

Today CRN®, a brand of The Channel Company, announced its 2021 list of Channel Chiefs, and we’re excited to share that both Chad Lindsey, who is Sales Vice President, Americas Channels & Field Operations at Barracuda, and Neal Bradbury, who...

/ February 8, 2021
Podcast: Introducing the SmarterMSP Podcast, Episode 1

Podcast: Introducing the SmarterMSP Podcast, Episode 1

The SmarterMSP.com team is excited to announce the official launch of its brand new podcast. The first episode of the SmarterMSP Podcast is now available for your review! In bringing you this podcast, our intent is to continue our mission of...

/ February 5, 2021
Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...

/ February 1, 2021 / 5 Comments
Ask an MSP Expert: Why don’t customers see value in my services?

Ask an MSP Expert: Why don’t customers see value in my services?

Q: I do my best to keep my managed services customers happy, but I am not seeing the long-term client retention that I’d like to. How can I be more effective at showing my customers that our relationship is worth...

/ January 18, 2021
How can I demonstrate more value to managed service customers?

How can I demonstrate more value to managed service customers?

Q: My MSP has had trouble in maintaining customer satisfaction customers. What part of our partnership, beyond our traditional delivery of services, should we highlight to demonstrate our value to their SMB businesses? Many managed service providers (MSPs) are initially...

/ December 21, 2020