Bill Petherbridge

All posts by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

Q&A: A Channel Chief assesses the state of managed services

Q&A: A Channel Chief assesses the state of managed services

As the build to Global MSP Day 2020 continues, Smarter MSP discussed the upcoming virtual event with eight-time CRN Channel Chief, Neal Bradbury. Neal shared his outlook on the current state of the managed services industry and opportunities that will...

/ May 18, 2020
Ask an MSP Expert: How email continuity can save an SMB customer

Ask an MSP Expert: How email continuity can save an SMB customer

Q: I understand the purpose of email continuity, but what makes it so valuable that my MSP should offer it to our customers? Which types of SMB customers will need email continuity the most? Email continuity is a very valuable...

/ May 11, 2020
Ask an MSP Expert: How can I convince clients to add VPNs for a remote workforce?

Ask an MSP Expert: How can I convince clients to add VPNs for a remote workforce?

Q: We are now supporting more clients with remote workers than we ever have before. We see using VPNs as a very useful tool for helping to securing their workforces, but some clients are reluctant to use them. What can...

/ April 20, 2020 / 6 Comments
Ask an MSP Expert: What is conversation hijacking and how can I protect against it?

Ask an MSP Expert: What is conversation hijacking and how can I protect against it?

Q: Lately we have heard a lot about emerging conversation hijacking threats. What does conversation hijacking entail and how can my MSP business prevent it from negatively affecting our customers? Hackers and other bad actors are always inventing new methods...

/ March 30, 2020 / 12 Comments
Ask an MSP Expert: What are some common HIPAA missteps and how can my MSP avoid them?

Ask an MSP Expert: What are some common HIPAA missteps and how can my MSP avoid them?

Q: My MSP partners with clients that frequently work with sensitive medical data that falls under HIPAA protections. How can my MSP ensure that this data remains protected and that our clients are not subjected to penalties from HIPAA? Despite...

/ March 10, 2020
Ask an MSP Expert: How can my MSP incorporate a “security-first” mindset into our offerings?

Ask an MSP Expert: How can my MSP incorporate a “security-first” mindset into our offerings?

Q: Security is an obvious focus for our MSP, but how do we encapsulate a “security-first” mindset into our offerings when we are building them? Nowadays, when you are constructing your MSP’s service offering, security needs to be front and...

/ March 2, 2020
Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...

/ February 3, 2020 / 3 Comments
Channel Chat: How MSPs can develop their brand in 2020

Channel Chat: How MSPs can develop their brand in 2020

Each new year represents an opportunity to reflect on the past and find opportunities for improvement. This is no different for MSPs and their branding. 2020 offers a chance for MSPs to refresh their brand development. To find out the...

/ December 30, 2019
Ask an MSP Expert: How can I explain new cyberthreats to my customers?

Ask an MSP Expert: How can I explain new cyberthreats to my customers?

Q: We often have a hard time explaining new cyberthreats to customers. What tips do you have for helping us be more effective in this area? As security solutions have become more robust, cybercriminals have been forced to adapt their...

/ December 23, 2019
Ask an MSP Expert: How can growth hacking help my MSP business?

Ask an MSP Expert: How can growth hacking help my MSP business?

Q: I have heard stories of other tech companies who utilized growth hacking to take their business to the next level. What is it and how can it grow my business exponentially? Growth hacking has become a popular strategy for...

/ December 2, 2019