Bill Petherbridge

All posts by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

3 leadership books every MSP should read

3 leadership books every MSP should read

An integral aspect of any business is looking for new ways and ideas on how to improve your business practices from within. If your MSP can accomplish this, every area of the business will benefit — from customer satisfaction to...

/ January 14, 2019
Smarter MSP’s top 10 posts of 2018

Smarter MSP’s top 10 posts of 2018

2018 has been an eventful year for us here at Smarter MSP, as we have continued our mission to deliver resources to help you develop your managed service business and make it more successful. We were fortunate enough to have...

/ December 31, 2018
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?

Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?

Q: What are some MSP marketing mistakes that you see often and how can we avoid them in 2019? In the world of MSP marketing, there are many trends and practices that quickly become popular, and it will suddenly seem...

/ December 24, 2018
Ask An MSP Expert: What are some MSP marketing musts for 2019?

Ask An MSP Expert: What are some MSP marketing musts for 2019?

Q: We recently hired a new marketing team member starting in the New Year. While we’ve done marketing for our IT service business in the past, it’s always been in fits and starts. I want to make sure our new...

/ December 10, 2018