Bill Petherbridge

All posts by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...

/ February 3, 2020 / 3 Comments
Channel Chat: How MSPs can develop their brand in 2020

Channel Chat: How MSPs can develop their brand in 2020

Each new year represents an opportunity to reflect on the past and find opportunities for improvement. This is no different for MSPs and their branding. 2020 offers a chance for MSPs to refresh their brand development. To find out the...

/ December 30, 2019
Ask an MSP Expert: How can I explain new cyberthreats to my customers?

Ask an MSP Expert: How can I explain new cyberthreats to my customers?

Q: We often have a hard time explaining new cyberthreats to customers. What tips do you have for helping us be more effective in this area? As security solutions have become more robust, cybercriminals have been forced to adapt their...

/ December 23, 2019
Ask an MSP Expert: How can growth hacking help my MSP business?

Ask an MSP Expert: How can growth hacking help my MSP business?

Q: I have heard stories of other tech companies who utilized growth hacking to take their business to the next level. What is it and how can it grow my business exponentially? Growth hacking has become a popular strategy for...

/ December 2, 2019
Ask an MSP Expert: Why is multi-factor authentication important?

Ask an MSP Expert: Why is multi-factor authentication important?

Q: My customers don’t always understand the importance of multi-factor authentication and other cybersecurity practices. How can my MSP convince them that this is important and what else should  we be teaching them? Cybercriminals are constantly adapting their tactics in...

/ October 28, 2019
Ask an MSP Expert: How can we get more out of our sales calls?

Ask an MSP Expert: How can we get more out of our sales calls?

Q: As an MSP, a difficult part of our sales process is “getting our foot in the door” and attracting follow-up interest from our discovery calls and meetings. What type of approach or strategy should I take to capture more...

/ September 23, 2019
Ask an MSP Expert: How can I convince customers to invest in backup and recovery?

Ask an MSP Expert: How can I convince customers to invest in backup and recovery?

Q: Many SMB customers say they want to be increase their cybersecurity posture, but they decide to forego backup and disaster recovery services. How can I convince them that this is still an essential component to protecting their business? We’ve...

/ September 9, 2019
Ask an MSP Expert: How can we maintain efficient communication within our MSP as it grows?

Ask an MSP Expert: How can we maintain efficient communication within our MSP as it grows?

Q: Our MSP has been pretty successful lately, which has allowed us to grow and hire more people. With our team continuing to increase in size, what are some ways for us to maintain the proper communication to make sure...

/ July 22, 2019
Ask an MSP Expert: How can we improve customers’ security posture?

Ask an MSP Expert: How can we improve customers’ security posture?

Q: In today’s world, we know that security is a vital part of any managed service provider’s offering. How can we better position our security portfolio while improving our customers’ security posture? When small and medium businesses look to partner...

/ June 24, 2019
Ask an MSP Expert: What are some different pricing strategies to consider?

Ask an MSP Expert: What are some different pricing strategies to consider?

Q: There seems to be a lot of different opinions on how we should price our offering.  How can we determine what the right pricing strategy is for our MSP business? Setting a pricing strategy is a critical process for...

/ May 27, 2019