Bill Petherbridge

All posts by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

Ask an MSP Expert: How can I convince customers to invest in backup and recovery?

Ask an MSP Expert: How can I convince customers to invest in backup and recovery?

Q: Many SMB customers say they want to be increase their cybersecurity posture, but they decide to forego backup and disaster recovery services. How can I convince them that this is still an essential component to protecting their business? We’ve...

/ September 9, 2019
Ask an MSP Expert: How can we maintain efficient communication within our MSP as it grows?

Ask an MSP Expert: How can we maintain efficient communication within our MSP as it grows?

Q: Our MSP has been pretty successful lately, which has allowed us to grow and hire more people. With our team continuing to increase in size, what are some ways for us to maintain the proper communication to make sure...

/ July 22, 2019
Ask an MSP Expert: How can we improve customers’ security posture?

Ask an MSP Expert: How can we improve customers’ security posture?

Q: In today’s world, we know that security is a vital part of any managed service provider’s offering. How can we better position our security portfolio while improving our customers’ security posture? When small and medium businesses look to partner...

/ June 24, 2019
Ask an MSP Expert: What are some different pricing strategies to consider?

Ask an MSP Expert: What are some different pricing strategies to consider?

Q: There seems to be a lot of different opinions on how we should price our offering.  How can we determine what the right pricing strategy is for our MSP business? Setting a pricing strategy is a critical process for...

/ May 27, 2019
Ask an MSP Expert: How can I help my customers decide on a retention policy?

Ask an MSP Expert: How can I help my customers decide on a retention policy?

Q: As an MSP, I frequently see businesses make mistakes when developing a data retention policy. These mistakes often result in businesses losing their data due to accidental deletions or exposing their data to bad actors because the company has...

/ May 6, 2019
Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?

Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?

Q: More of my customers are moving towards Office 365, and they believe everything is being backed up. Is this true, or should my MSP create additional backups of Office 365 data? In terms of email and data services, Office...

/ April 8, 2019
Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?

Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?

Q: We’ve heard that BEC attacks are one of the most prominent cybersecurity threats to our customers’ businesses today. What is this and how can we protect our SMBs from its attempts to breach our defenses? Business Email Compromise (BEC)...

/ March 18, 2019
Ask An MSP Expert: Why should we take a segmented approach to email marketing?

Ask An MSP Expert: Why should we take a segmented approach to email marketing?

Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...

/ January 28, 2019
Build a sales pipeline that takes your MSP to the next level

Build a sales pipeline that takes your MSP to the next level

Traditionally, many MSP businesses have relied heavily upon referrals from their current customer base to generate additional prospective clients. For the most part, leveraging referrals serves MSPs well. It may very well continue to be a significant source of new...

/ January 21, 2019
3 leadership books every MSP should read

3 leadership books every MSP should read

An integral aspect of any business is looking for new ways and ideas on how to improve your business practices from within. If your MSP can accomplish this, every area of the business will benefit — from customer satisfaction to...

/ January 14, 2019 / 1 Comment