Bill Petherbridge

All posts by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

Ask an MSP Expert: How can I explain new cyberthreats to my customers?

Ask an MSP Expert: How can I explain new cyberthreats to my customers?

Q: We often have a hard time explaining new cyberthreats to customers. What tips do you have for helping us be more effective in this area? As security solutions have become more robust, cybercriminals have been forced to adapt their...

/ December 23, 2019
Ask an MSP Expert: How can growth hacking help my MSP business?

Ask an MSP Expert: How can growth hacking help my MSP business?

Q: I have heard stories of other tech companies who utilized growth hacking to take their business to the next level. What is it and how can it grow my business exponentially? Growth hacking has become a popular strategy for...

/ December 2, 2019
Ask an MSP Expert: Why is multi-factor authentication important?

Ask an MSP Expert: Why is multi-factor authentication important?

Q: My customers don’t always understand the importance of multi-factor authentication and other cybersecurity practices. How can my MSP convince them that this is important and what else should  we be teaching them? Cybercriminals are constantly adapting their tactics in...

/ October 28, 2019
Ask an MSP Expert: How can we get more out of our sales calls?

Ask an MSP Expert: How can we get more out of our sales calls?

Q: As an MSP, a difficult part of our sales process is “getting our foot in the door” and attracting follow-up interest from our discovery calls and meetings. What type of approach or strategy should I take to capture more...

/ September 23, 2019
Ask an MSP Expert: How can I convince customers to invest in backup and recovery?

Ask an MSP Expert: How can I convince customers to invest in backup and recovery?

Q: Many SMB customers say they want to be increase their cybersecurity posture, but they decide to forego backup and disaster recovery services. How can I convince them that this is still an essential component to protecting their business? We’ve...

/ September 9, 2019
Finding motivation to do more for the channel

Finding motivation to do more for the channel

CompTIA, a non-profit trade association that issues professional certifications for the IT industry, recently named Lauren Beliveau, senior content marketing specialist at Barracuda MSP, as one of their 2019 ChannelChangers. ChannelChangers are technology professionals who serve as up-and-coming leaders with...

/ August 5, 2019
Barracuda recognized for data protection and email security

Barracuda recognized for data protection and email security

During the first quarter of 2019, more than 900 channel VARs, MSPs, integrators, system builders, and IT consultants voted for the vendors with the most SMB- and partner-friendly solutions, services, or programs. For each of the 49 categories, readers were...

/ August 1, 2019
How can we maintain efficient communication as our MSP grows?

How can we maintain efficient communication as our MSP grows?

Q: Our MSP has been pretty successful lately, which has allowed us to grow and hire more people. With our team continuing to increase in size, what are some ways for us to maintain the proper communication to make sure...

/ July 22, 2019
The summer security risk your customers are vulnerable to

The summer security risk your customers are vulnerable to

Summer is here, and with it, an influx of new hires that include many recent graduates, seasonal employees, and summer interns. It’s an exciting time for all parties. However, it’s important to remember that the largest cybersecurity risk that small...

/ July 1, 2019
Ask an MSP Expert: How can we improve customers’ security posture?

Ask an MSP Expert: How can we improve customers’ security posture?

Q: In today’s world, we know that security is a vital part of any managed service provider’s offering. How can we better position our security portfolio while improving our customers’ security posture? When small and medium businesses look to partner...

/ June 24, 2019