Ask an MSP Expert: How can I explain new cyberthreats to my customers?
Q: We often have a hard time explaining new cyberthreats to customers. What tips do you have for helping us be more effective in this area? As security solutions have become more robust, cybercriminals have been forced to adapt their...
Ask an MSP Expert: How can growth hacking help my MSP business?
Q: I have heard stories of other tech companies who utilized growth hacking to take their business to the next level. What is it and how can it grow my business exponentially? Growth hacking has become a popular strategy for...
Ask an MSP Expert: Why is multi-factor authentication important?
Q: My customers don’t always understand the importance of multi-factor authentication and other cybersecurity practices. How can my MSP convince them that this is important and what else should we be teaching them? Cybercriminals are constantly adapting their tactics in...
Ask an MSP Expert: How can we get more out of our sales calls?
Q: As an MSP, a difficult part of our sales process is “getting our foot in the door” and attracting follow-up interest from our discovery calls and meetings. What type of approach or strategy should I take to capture more...
Ask an MSP Expert: How can I convince customers to invest in backup and recovery?
Q: Many SMB customers say they want to be increase their cybersecurity posture, but they decide to forego backup and disaster recovery services. How can I convince them that this is still an essential component to protecting their business? We’ve...
Finding motivation to do more for the channel
CompTIA, a non-profit trade association that issues professional certifications for the IT industry, recently named Lauren Beliveau, senior content marketing specialist at Barracuda MSP, as one of their 2019 ChannelChangers. ChannelChangers are technology professionals who serve as up-and-coming leaders with...
Barracuda recognized for data protection and email security
During the first quarter of 2019, more than 900 channel VARs, MSPs, integrators, system builders, and IT consultants voted for the vendors with the most SMB- and partner-friendly solutions, services, or programs. For each of the 49 categories, readers were...
How can we maintain efficient communication as our MSP grows?
Q: Our MSP has been pretty successful lately, which has allowed us to grow and hire more people. With our team continuing to increase in size, what are some ways for us to maintain the proper communication to make sure...
The summer security risk your customers are vulnerable to
Summer is here, and with it, an influx of new hires that include many recent graduates, seasonal employees, and summer interns. It’s an exciting time for all parties. However, it’s important to remember that the largest cybersecurity risk that small...
Ask an MSP Expert: How can we improve customers’ security posture?
Q: In today’s world, we know that security is a vital part of any managed service provider’s offering. How can we better position our security portfolio while improving our customers’ security posture? When small and medium businesses look to partner...