Bill Petherbridge

All posts by Bill Petherbridge

Bill is a Content Marketing Associate at Barracuda MSP. In this position, Bill is a key contributor to the management of the SmarterMSP.com and Barracuda MSP blogs. He also serves as copyeditor for Barracuda MSP content, in addition to maintaining Barracuda MSP's social media presence.

Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?

Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?

Q: More of my customers are moving towards Office 365, and they believe everything is being backed up. Is this true, or should my MSP create additional backups of Office 365 data? In terms of email and data services, Office...

/ April 8, 2019 / 1 Comment
Backup stats to strengthen your marketing

Backup stats to strengthen your marketing

Most MSPs could tell you stories about hard-headed gatekeepers and decision makers who bury their heads in the sand, unwilling to hear any amount of reason or argument against their point of view, but don’t worry. If there is anything...

/ March 26, 2019
Social media management platforms MSPs should consider

Social media management platforms MSPs should consider

Social media can serve as a cost-efficient and highly valuable marketing tool. For MSPs to drive leads and other opportunities, their social media channels must have strong visibility and encourage engagement. However, with many businesses having accounts on multiple social...

/ March 19, 2019 / 1 Comment
Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?

Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?

Q: We’ve heard that BEC attacks are one of the most prominent cybersecurity threats to our customers’ businesses today. What is this and how can we protect our SMBs from its attempts to breach our defenses? Business Email Compromise (BEC)...

/ March 18, 2019
Tip Tuesday: 5 MSP marketing tips for World Backup Day

Tip Tuesday: 5 MSP marketing tips for World Backup Day

Most MSP’s have run into customers or prospects that refuse to add a backup solution or upgrade from their current one to another that better meets their needs. They believe that their current set-up is satisfactory because the decision makers...

/ March 12, 2019
How Neal Bradbury is driving future growth and innovation

How Neal Bradbury is driving future growth and innovation

CRN®, a brand of The Channel Company, has named Neal Bradbury, senior director of business development for Barracuda MSP, to its prestigious list of Channel Chiefs, which represents the top leaders in the IT channel who excel at driving growth...

/ February 26, 2019
SD-WAN: Scalable security made simple for MSPs

SD-WAN: Scalable security made simple for MSPs

A recent survey of IT organizations reveals that nearly every respondent is struggling with networking challenges, with complexity and cloud performance being the top two reasons. An SD-WAN solution can resolve these and many other problems that often accompany traditional...

/ February 5, 2019
Ask an MSP Expert: Taking a segmented approach to email marketing

Ask an MSP Expert: Taking a segmented approach to email marketing

Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...

/ January 28, 2019
Build a sales pipeline that takes your MSP to the next level

Build a sales pipeline that takes your MSP to the next level

Traditionally, many MSP businesses have relied heavily upon referrals from their current customer base to generate additional prospective clients. For the most part, leveraging referrals serves MSPs well. It may very well continue to be a significant source of new...

/ January 21, 2019
3 leadership books every MSP should read

3 leadership books every MSP should read

An integral aspect of any business is looking for new ways and ideas on how to improve your business practices from within. If your MSP can accomplish this, every area of the business will benefit — from customer satisfaction to...

/ January 14, 2019 / 1 Comment