Lauren Beliveau

All posts by Lauren Beliveau

Lauren is a Senior Content Marketing Specialist at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Ask an MSP Expert: Should I warm up my leads before calling them?

Ask an MSP Expert: Should I warm up my leads before calling them?

Q: Our recurring revenue continues to grow, but we are struggling to maintain a steady pipeline. This year, we want to implement a stable cold calling plan. Do you have any suggestions to help us be successful? Should we warm...

/ January 28, 2020
Ask an MSP Expert: How can I efficiently manage my IT help desk tickets?

Ask an MSP Expert: How can I efficiently manage my IT help desk tickets?

Q: As my MSP continues to grow, we’re receiving more support tickets, and it can be hard to keep up. We need a more organized process for responding to support calls. How can we streamline the ticketing process to be...

/ January 13, 2020
Ask an MSP Expert: I’m not getting enough referrals. What’s next for my MSP?

Ask an MSP Expert: I’m not getting enough referrals. What’s next for my MSP?

Q: I typically rely on referrals as a main source of new business, but I seem to be getting fewer and fewer these days. What should I do? While referrals can be great in helping your business grow, unfortunately they...

/ December 9, 2019
The MSP’s Bookshelf: Never Split The Difference – Negotiating As If Your Life Depended On It

The MSP’s Bookshelf: Never Split The Difference – Negotiating As If Your Life Depended On It

When it comes to pricing and packaging your managed service offering, you might question whether your SMB customers are getting a good deal—or if your offering is too good to be true. Managed services don’t need to be commoditized. In...

/ November 25, 2019
Ask an MSP Expert: How do I create service level agreements as an MSP?

Ask an MSP Expert: How do I create service level agreements as an MSP?

Q: We recently transitioned to the managed services model, and want to make sure we’ve covered our bases when it comes to monthly contracts. Are there any best practices you can offer for creating a Service Level Agreement (SLA)? Service...

/ November 4, 2019 / 1 Comment
Ask an MSP Expert: Can cold calling truly help my MSP?

Ask an MSP Expert: Can cold calling truly help my MSP?

Q: For a while, I thought cold calling was dead. But now, I’m revisiting whether it should be a part of our sales and marketing strategy. Do you think cold calling can make a significant difference for my MSP? Cold...

/ October 23, 2019
phishing
Ask an MSP Expert: What do my customers need to know about phishing?

Ask an MSP Expert: What do my customers need to know about phishing?

Q: It seems like every day I hear about a new security threat. With phishing scams on the rise, I want to educate my SMBs on how to avoid it. Most of my customers have only the most basic knowledge...

/ September 30, 2019
Ask an MSP Expert: How can I effectively communicate with my SMB customers?

Ask an MSP Expert: How can I effectively communicate with my SMB customers?

Q: One thing that we’ve noticed is that we only talk to our SMB clients when something is wrong. How can we increase communication with our clients—the right way? How often should we reach out to them?  Communication is a...

/ August 26, 2019
Ask an MSP Expert: How can I keep sales moving during the slow summer months?

Ask an MSP Expert: How can I keep sales moving during the slow summer months?

Q: Everything seems to slow down during the summer — especially signing new customers on to our MSP services. How can we close more deals in the slow summer months? Closing deals during the summer can be difficult, especially when...

/ August 5, 2019
Ask an MSP Expert: How can I overcome SMBs’ security fatigue?

Ask an MSP Expert: How can I overcome SMBs’ security fatigue?

Q: When it comes to security, I feel like our SMB customers just want to tune us out! How can I communicate with customers who are tired of hearing about security? As an IT service provider, one of the most...

/ July 29, 2019