Lauren Beliveau

All posts by Lauren Beliveau

Lauren is a Senior Content Marketing Specialist at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

The MSP’s Bookshelf: Never Split The Difference – Negotiating As If Your Life Depended On It

The MSP’s Bookshelf: Never Split The Difference – Negotiating As If Your Life Depended On It

When it comes to pricing and packaging your managed service offering, you might question whether your SMB customers are getting a good deal—or if your offering is too good to be true. Managed services don’t need to be commoditized. In...

/ November 25, 2019
Ask an MSP Expert: How do I create service level agreements as an MSP?

Ask an MSP Expert: How do I create service level agreements as an MSP?

Q: We recently transitioned to the managed services model, and want to make sure we’ve covered our bases when it comes to monthly contracts. Are there any best practices you can offer for creating a Service Level Agreement (SLA)? Service...

/ November 4, 2019 / 1 Comment
Ask an MSP Expert: Can cold calling truly help my MSP?

Ask an MSP Expert: Can cold calling truly help my MSP?

Q: For a while, I thought cold calling was dead. But now, I’m revisiting whether it should be a part of our sales and marketing strategy. Do you think cold calling can make a significant difference for my MSP? Cold...

/ October 23, 2019
phishing
Ask an MSP Expert: What do my customers need to know about phishing?

Ask an MSP Expert: What do my customers need to know about phishing?

Q: It seems like every day I hear about a new security threat. With phishing scams on the rise, I want to educate my SMBs on how to avoid it. Most of my customers have only the most basic knowledge...

/ September 30, 2019
Ask an MSP Expert: How can I effectively communicate with my SMB customers?

Ask an MSP Expert: How can I effectively communicate with my SMB customers?

Q: One thing that we’ve noticed is that we only talk to our SMB clients when something is wrong. How can we increase communication with our clients—the right way? How often should we reach out to them?  Communication is a...

/ August 26, 2019
Ask an MSP Expert: How can I keep sales moving during the slow summer months?

Ask an MSP Expert: How can I keep sales moving during the slow summer months?

Q: Everything seems to slow down during the summer — especially signing new customers on to our MSP services. How can we close more deals in the slow summer months? Closing deals during the summer can be difficult, especially when...

/ August 5, 2019
Ask an MSP Expert: How can I overcome SMBs’ security fatigue?

Ask an MSP Expert: How can I overcome SMBs’ security fatigue?

Q: When it comes to security, I feel like our SMB customers just want to tune us out! How can I communicate with customers who are tired of hearing about security? As an IT service provider, one of the most...

/ July 29, 2019
Ask an MSP Expert: What should I look for in a marketing candidate?

Ask an MSP Expert: What should I look for in a marketing candidate?

Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...

/ July 1, 2019
Ask an MSP Expert: How can I get techs to log billable hours?

Ask an MSP Expert: How can I get techs to log billable hours?

Q: We’re having a tough time getting technicians to remember to log their time. Some customers are on an all-you-can-eat service model, while others have an allocated amount of service time. How can I get techs to accurately log billable...

/ June 3, 2019
Ask an MSP Expert: How have email threats evolved?

Ask an MSP Expert: How have email threats evolved?

Q: As cybercriminals are becoming more sophisticated, it is harder to keep up with the different types of attacks. What are some of the most prevalent methods of email attacks today, and what do I need to know about them?...

/ May 20, 2019