Lauren Beliveau

All posts by Lauren Beliveau

Lauren is a Senior Content Marketing Specialist at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Ask an Expert: How can I measure my MSP marketing success?

Ask an Expert: How can I measure my MSP marketing success?

Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...

/ April 1, 2019
Ask an Expert: Is SD-WAN more than just a buzzword?

Ask an Expert: Is SD-WAN more than just a buzzword?

Q: We keep hearing a lot about SD-WAN but we aren’t really sure why it is important to our IT service business. Are there any specific benefits we can pass unto our customers, or is this just another buzzword in...

/ March 11, 2019
Ask an Expert: What should I look for in a good integration?

Ask an Expert: What should I look for in a good integration?

Q: As we continue to grow our IT services business, we noticed there are areas where we could be more efficient—which is why we’re looking for backup solutions that closely integrate with our current PSA and RMM tools. What are...

/ March 4, 2019
Ask an MSP Expert: How can we reduce our customer turnover?

Ask an MSP Expert: How can we reduce our customer turnover?

Q: We’ve seen a lot of customer turnover lately in our IT service business. We keep adding new clients every month, but we aren’t seeing an increase in the amount of contracts we have. How can we reduce customer turnover,...

/ February 25, 2019
Ask an MSP Expert: How to create firewall policies for a company

Ask an MSP Expert: How to create firewall policies for a company

Q: With today’s evolving cyber threats, my IT service company is trying to offer our customers more proactive security measures beyond anti-malware and anti-spam filters. To really protect our customers, we want to offer a more sophisticated firewall solution. Once...

/ February 11, 2019
Ask an MSP Expert: What content should I use in my monthly newsletter?

Ask an MSP Expert: What content should I use in my monthly newsletter?

Q: Now that we’re bringing on more customers at my MSP, we’re looking for new ways to keep them in the loop without having to call everyone to give each and every important update. We’re thinking about developing a monthly...

/ February 4, 2019 / 1 Comment
Ask an MSP Expert: How can our sales team book more meetings?

Ask an MSP Expert: How can our sales team book more meetings?

Q: One of the largest challenges our sales team faces is booking meetings with potential customers. Any ideas on how we can overcome this hurdle? We know that reaching your prospects can be challenging. In fact, a recent Hubspot report...

/ January 21, 2019
Ask an MSP Expert: What growth opportunities should we investigate in 2019?

Ask an MSP Expert: What growth opportunities should we investigate in 2019?

Q: In the new year we would like to expand our IT service business. What are some opportunities we should consider pursuing? The new year symbolizes a fresh start — which can be a new chance for your IT services...

/ January 7, 2019
Ask an MSP Expert: How can we be more efficient with our time?

Ask an MSP Expert: How can we be more efficient with our time?

Q: As we continue to grow our business, it seems like we have less time in the day to accomplish everything we need to get done. What can we do to save more time? No matter what type of business...

/ December 3, 2018
Ask an MSP Expert: How do I create service level agreements as an MSP?

Ask an MSP Expert: How do I create service level agreements as an MSP?

Q: We recently transitioned to the managed services model, and want to make sure we’ve covered our bases when it comes to monthly contracts. Are there any best practices you can offer for creating a Service Level Agreement (SLA)? Service...

/ November 26, 2018