Lauren Beliveau

All posts by Lauren Beliveau

Lauren is a content and product marketer with several years of experience in the IT channel. She has created and developed content that helps managed service providers grow their business, and has written many articles featured in SmarterMSP’s The MSP’s Bookshelf and Ask an MSP Expert series.

Podcast: Coronavirus and its impact on the IT services community

Podcast: Coronavirus and its impact on the IT services community

These days, everyone is talking about COVID-19 – and rightfully so. This global pandemic escalated in a matter of weeks and has drastically changed how businesses operate. In the managed services provider community, we have seen many MSPs step up...

/ April 3, 2020
Channel Chief reminds MSPs to gain new perspectives

Channel Chief reminds MSPs to gain new perspectives

Think different – this was the well-known slogan that Apple used from 1997 to 2002. While this sentiment may no longer be in use by those who made it popular, the words are worth heeding today; including MSPs. For MSPs...

/ February 27, 2020
Ask an MSP Expert: How can my sales team give effective presentations?

Ask an MSP Expert: How can my sales team give effective presentations?

Q: My sales team has increased their on-site meetings in the past few months. Some reps have been extremely successful with this approach, but others haven’t. Are there any tips I can use to help my team become more successful...

/ February 24, 2020 / 9 Comments
Ask an MSP Expert: Should I warm up my leads before calling them?

Ask an MSP Expert: Should I warm up my leads before calling them?

Q: Our recurring revenue continues to grow, but we are struggling to maintain a steady pipeline. This year, we want to implement a stable cold calling plan. Do you have any suggestions to help us be successful? Should we warm...

/ January 28, 2020
Ask an MSP Expert: How can I efficiently manage my IT help desk tickets?

Ask an MSP Expert: How can I efficiently manage my IT help desk tickets?

Q: As my MSP continues to grow, we’re receiving more support tickets, and it can be hard to keep up. We need a more organized process for responding to support calls. How can we streamline the ticketing process to be...

/ January 13, 2020 / 1 Comment
Barracuda MSP recognized as Security Vendor of the Year

Barracuda MSP recognized as Security Vendor of the Year

Last week, at the 2019 Channel Partner Insight Innovation Awards ceremony, it was made clear, yet again, that one thing is constant in the IT channel: change. Every day, we are seeing more innovation and consolidation across the board. Keeping...

/ December 9, 2019
Ask an MSP Expert: I’m not getting enough referrals. What’s next for my MSP?

Ask an MSP Expert: I’m not getting enough referrals. What’s next for my MSP?

Q: I typically rely on referrals as a main source of new business, but I seem to be getting fewer and fewer these days. What should I do? While referrals can be great in helping your business grow, unfortunately they...

/ December 9, 2019
Lending a helping hand: MSP resources to help you succeed

Lending a helping hand: MSP resources to help you succeed

Regardless of where you live in the world, the end of November tends to be a busy time. Many businesses are planning for the coming year, looking to close more deals, and even scrambling to spend budget. On top of...

/ November 27, 2019
The MSP’s Bookshelf: Never Split The Difference – Negotiating As If Your Life Depended On It

The MSP’s Bookshelf: Never Split The Difference – Negotiating As If Your Life Depended On It

When it comes to pricing and packaging your managed service offering, you might question whether your SMB customers are getting a good deal—or if your offering is too good to be true. Managed services don’t need to be commoditized. In...

/ November 25, 2019
Improve your MSP business with just an hour a day

Improve your MSP business with just an hour a day

Small changes can have a big impact on your business – you just need to dedicate a little time. According to the Productivity Institute, if you take five minutes per day, each day of the week, you will create 1,200...

/ November 22, 2019