Lauren Beliveau

All posts by Lauren Beliveau

Lauren is a Senior Content Marketing Specialist at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Ask an MSP Expert: How can I keep sales moving during the slow summer months?

Ask an MSP Expert: How can I keep sales moving during the slow summer months?

Q: Everything seems to slow down during the summer — especially signing new customers on to our MSP services. How can we close more deals in the slow summer months? Closing deals during the summer can be difficult, especially when...

/ August 5, 2019
Ask an MSP Expert: How can I overcome SMBs’ security fatigue?

Ask an MSP Expert: How can I overcome SMBs’ security fatigue?

Q: When it comes to security, I feel like our SMB customers just want to tune us out! How can I communicate with customers who are tired of hearing about security? As an IT service provider, one of the most...

/ July 29, 2019
Ask an MSP Expert: What should I look for in a marketing candidate?

Ask an MSP Expert: What should I look for in a marketing candidate?

Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...

/ July 1, 2019
Ask an MSP Expert: How can I get techs to log billable hours?

Ask an MSP Expert: How can I get techs to log billable hours?

Q: We’re having a tough time getting technicians to remember to log their time. Some customers are on an all-you-can-eat service model, while others have an allocated amount of service time. How can I get techs to accurately log billable...

/ June 3, 2019
Ask an MSP Expert: How have email threats evolved?

Ask an MSP Expert: How have email threats evolved?

Q: As cybercriminals are becoming more sophisticated, it is harder to keep up with the different types of attacks. What are some of the most prevalent methods of email attacks today, and what do I need to know about them?...

/ May 20, 2019
Ask an Expert: How can I measure my MSP marketing success?

Ask an Expert: How can I measure my MSP marketing success?

Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...

/ April 1, 2019
Ask an Expert: Is SD-WAN more than just a buzzword?

Ask an Expert: Is SD-WAN more than just a buzzword?

Q: We keep hearing a lot about SD-WAN but we aren’t really sure why it is important to our IT service business. Are there any specific benefits we can pass unto our customers, or is this just another buzzword in...

/ March 11, 2019
Ask an Expert: What should I look for in a good integration?

Ask an Expert: What should I look for in a good integration?

Q: As we continue to grow our IT services business, we noticed there are areas where we could be more efficient—which is why we’re looking for backup solutions that closely integrate with our current PSA and RMM tools. What are...

/ March 4, 2019
Ask an MSP Expert: How can we reduce our customer turnover?

Ask an MSP Expert: How can we reduce our customer turnover?

Q: We’ve seen a lot of customer turnover lately in our IT service business. We keep adding new clients every month, but we aren’t seeing an increase in the amount of contracts we have. How can we reduce customer turnover,...

/ February 25, 2019
Ask an MSP Expert: How to create firewall policies for a company

Ask an MSP Expert: How to create firewall policies for a company

Q: With today’s evolving cyber threats, my IT service company is trying to offer our customers more proactive security measures beyond anti-malware and anti-spam filters. To really protect our customers, we want to offer a more sophisticated firewall solution. Once...

/ February 11, 2019