Lauren Beliveau

All posts by Lauren Beliveau

Lauren is a Senior Content Marketing Specialist at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Ask an MSP Expert: How to create firewall policies for a company

Ask an MSP Expert: How to create firewall policies for a company

Q: With today’s evolving cyber threats, my IT service company is trying to offer our customers more proactive security measures beyond anti-malware and anti-spam filters. To really protect our customers, we want to offer a more sophisticated firewall solution. Once...

/ February 11, 2019
Ask an MSP Expert: What content should I use in my monthly newsletter?

Ask an MSP Expert: What content should I use in my monthly newsletter?

Q: Now that we’re bringing on more customers at my MSP, we’re looking for new ways to keep them in the loop without having to call everyone to give each and every important update. We’re thinking about developing a monthly...

/ February 4, 2019 / 1 Comment
Ask an MSP Expert: How can our sales team book more meetings?

Ask an MSP Expert: How can our sales team book more meetings?

Q: One of the largest challenges our sales team faces is booking meetings with potential customers. Any ideas on how we can overcome this hurdle? We know that reaching your prospects can be challenging. In fact, a recent Hubspot report...

/ January 21, 2019
Ask an MSP Expert: What growth opportunities should we investigate in 2019?

Ask an MSP Expert: What growth opportunities should we investigate in 2019?

Q: In the new year we would like to expand our IT service business. What are some opportunities we should consider pursuing? The new year symbolizes a fresh start — which can be a new chance for your IT services...

/ January 7, 2019
Ask an MSP Expert: How can we be more efficient with our time?

Ask an MSP Expert: How can we be more efficient with our time?

Q: As we continue to grow our business, it seems like we have less time in the day to accomplish everything we need to get done. What can we do to save more time? No matter what type of business...

/ December 3, 2018
Ask an MSP Expert: How do I create service level agreements as an MSP?

Ask an MSP Expert: How do I create service level agreements as an MSP?

Q: We recently transitioned to the managed services model, and want to make sure we’ve covered our bases when it comes to monthly contracts. Are there any best practices you can offer for creating a Service Level Agreement (SLA)? Service...

/ November 26, 2018
Ask an MSP Expert: How can we be more successful with email marketing?

Ask an MSP Expert: How can we be more successful with email marketing?

Q: At my MSP, we’ve tried email marketing, and I really think it’s just not for us. We’ve sent out multiple emails to our prospects, and our unsubscribe list has skyrocketed. Even worse, only a few people have clicked on...

/ November 19, 2018
Ask an MSP Expert: How can we effectively manage project workflow?

Ask an MSP Expert: How can we effectively manage project workflow?

Q: We’re experiencing some challenges in managing project workload, which has become more challenging as we’ve added more customers and vendors over time. How can we effectively manage and organize projects when we are working with more than one vendor?...

/ November 12, 2018
Ask an MSP Expert: Over the years, how has marketing changed through the internet?

Ask an MSP Expert: Over the years, how has marketing changed through the internet?

Q: Things are always changing, especially in technology. Looking back, the internet has changed almost everything we do. What are the most significant roles the internet has played in marketing goods and services today? For managed service providers, protecting and...

/ October 29, 2018
Ask an MSP Expert: How can I start using Twitter?

Ask an MSP Expert: How can I start using Twitter?

Q: We are a newer service provider and we are looking for ways to market our business. One area that we are considering is starting a Twitter profile. What steps do we need to be successful? Used correctly, Twitter can...

/ October 22, 2018