Lauren Beliveau

All posts by Lauren Beliveau

Lauren is a content and product marketer with several years of experience in the IT channel. She has created and developed content that helps managed service providers grow their business, and has written many articles featured in SmarterMSP’s The MSP’s Bookshelf and Ask an MSP Expert series.

Ask an MSP Expert: Why should my MSP manage firewalls for SMBs?

Ask an MSP Expert: Why should my MSP manage firewalls for SMBs?

Q: With all the threats of hackers and ransomware, I’m thinking of adding security to my MSP offerings. While I always suggest that my SMBs protect themselves with firewalls, many just have basic anti-virus programs. Right now, I don’t manage...

/ July 11, 2016
freedom
Ask an MSP Expert: How can I free myself from difficult customers?

Ask an MSP Expert: How can I free myself from difficult customers?

Q: Our MSP is a small two man shop. We love our customers, and we always want to give them great service. Recently, though, we took on a customer that needs a lot of help. While we don’t mind doing...

/ July 4, 2016
The MSP’s Bookshelf: Welcome to the Funnel

The MSP’s Bookshelf: Welcome to the Funnel

Good marketing can keep you in business; great marketing will get you ahead. SMBs have numerous IT service providers to choose from, so distinguishing your MSP is crucial. Recently I read Welcome to the Funnel: Proven Tactics to Turn Your...

/ June 8, 2016
conversation
Ask an MSP Expert: Best practices when hiring a new technician

Ask an MSP Expert: Best practices when hiring a new technician

Q: My MSP is growing rapidly. Currently, it’s just me and my partner, but with all the new SMBs we are managing, we’re looking to bring a new technician on board. How do I know I am hiring the right...

/ May 30, 2016
form fill
Ask an MSP Expert: How do I get more form fills on my MSP website?

Ask an MSP Expert: How do I get more form fills on my MSP website?

Q: We’re currently expanding our services at my MSP, and with the new changes, we want to run some campaigns to direct more traffic to our website. Currently, we use forms on our website, but we’re having trouble with them....

/ May 23, 2016
The MSP’s Bookshelf: Made to Stick

The MSP’s Bookshelf: Made to Stick

Distinguishing your IT services is easy, but getting your prospects to remember you isn’t.  Having a good idea isn’t enough. You need to make sure it’s memorable. What makes a concept stick? Check out these tips from the book to...

/ May 9, 2016
billing
Ask an MSP Expert: How should I implement a billing plan at my MSP?

Ask an MSP Expert: How should I implement a billing plan at my MSP?

Q: Recently, we’ve been adding more and more customers that want managed services. While we love getting new business, it’s hard to keep track of all the different pricing plans now! We started offering new plans to generate more business,...

/ May 2, 2016
The MSP’s Bookshelf: The Sales Magnet

The MSP’s Bookshelf: The Sales Magnet

  Are you sick of cold calling? Prospecting and finding clients is never easy. Luckily, this isn’t the only way to acquire new prospects. Recently we read The Sales Magnet: How to Get More Customers Without Cold Calling by Kendra...

/ April 11, 2016
The MSP’s Bookshelf: Everybody Writes

The MSP’s Bookshelf: Everybody Writes

How many times have you heard you need to make sure you have great content on your MSP website? Probably more than you can count, and there’s a reason. As an MSP, your focus is on your services, but content...

/ March 1, 2016
The MSP’s Book Shelf: The Smarter Screen

The MSP’s Book Shelf: The Smarter Screen

Working on the lead generation team at Intronis, I look at dozens of MSP websites every day, and I have seen some of the best MSP websites—and some of the worst. Whether they’re too dense with text or so vague...

/ January 27, 2016