Lauren Beliveau

All posts by Lauren Beliveau

Lauren is an Senior Content Marketing Specialist at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Ask an MSP Expert: How can direct mail help move my MSP business forward?

Ask an MSP Expert: How can direct mail help move my MSP business forward?

Q: As a growing MSP, we’re constantly looking for new ways to appeal to our prospects, and we’re ready to try something different. We were thinking about trying direct mail, but I’m not sure how we should go about it....

/ July 23, 2018
Ask an Expert: How can I achieve a better work-life balance?

Ask an Expert: How can I achieve a better work-life balance?

Q: At our MSP, it seems like it’s always go, go, go! Often, I feel like I don’t have much of a life outside of my business. In this industry, can work-life balance be a reality, or is it just...

/ July 16, 2018
Ask an MSP Expert: How can I price managed services appropriately?

Ask an MSP Expert: How can I price managed services appropriately?

Q: At the moment, we’re using pricing tiers at my MSP to standardize our services and make it easier to price out new clients. While this seems to help sales go more smoothly, we’re second guessing ourselves when it comes...

/ July 9, 2018
Ask an MSP Expert: How can I explain price increases to my customers?

Ask an MSP Expert: How can I explain price increases to my customers?

Q: We added managed services to our IT offerings within the past five years. While we have a lot of happy customers, it seems like our margins are getting lower and lower. To truly provide our customers with the level...

/ June 25, 2018
The MSP’s Bookshelf: The Power in a Link

The MSP’s Bookshelf: The Power in a Link

Have you ever heard the saying: “Your network is your net worth?” This statement couldn’t be more true for people selling in a B2B environment. While it’s important to meet perspective customers face-to-face, social media can be a great outlet...

/ June 20, 2018
Ask an MSP Expert: How to overcome common MSP hurdles

Ask an MSP Expert: How to overcome common MSP hurdles

Q:  As a newer MSP business, we find ourselves running into new challenges all the time. What are some common challenges other MSPs are running into—and how can we avoid those issues moving forward? Often, the largest challenge we see...

/ June 11, 2018
Ask an MSP Expert: How can I efficiently manage my IT help desk tickets?

Ask an MSP Expert: How can I efficiently manage my IT help desk tickets?

  Q: As my MSP continues to grow, we’re receiving more support tickets, and it can be hard to keep up. We need a more organized process for responding to support calls. How can we streamline the ticketing process to...

/ June 4, 2018
Ask an MSP Expert: What should I look for in a marketing candidate?

Ask an MSP Expert: What should I look for in a marketing candidate?

Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...

/ May 28, 2018
Ask an MSP Expert: How to develop a security policy for an SMB customer

Ask an MSP Expert: How to develop a security policy for an SMB customer

Q: We recently brought on a new customer who doesn’t have any security policies in place.  What are the best ways to help them set up security policies for their network? Ransomware and malware attacks are continually on the rise,...

/ May 21, 2018
Ask an MSP Expert: Are pay-for-play magazines worth the cost?

Ask an MSP Expert: Are pay-for-play magazines worth the cost?

Q: My MSP gets contacted once in a while by people offering to include us on a top 10 list of providers in the area. While this might be great for our business, it usually has a big price tag....

/ May 14, 2018