Lauren Beliveau

All posts by Lauren Beliveau

Lauren is a content and product marketer with several years of experience in the IT channel. She has created and developed content that helps managed service providers grow their business, and has written many articles featured in SmarterMSP’s The MSP’s Bookshelf and Ask an MSP Expert series.

Ask an MSP Expert: How can I overcome SMBs’ security fatigue?

Ask an MSP Expert: How can I overcome SMBs’ security fatigue?

Q: When it comes to security, I feel like our SMB customers just want to tune us out! How can I communicate with customers who are tired of hearing about security? As an IT service provider, one of the most...

/ July 29, 2019
Video: A panel discussion on the evolving MSP landscape

Video: A panel discussion on the evolving MSP landscape

The MSP market is continuing to grow. In fact, a recent study conducted by Research and Markets found that worldwide IT spending is expected to reach $2.8 trillion by 2023. As systems become more complex, SMBs will increasingly look to...

/ July 10, 2019
Ask an MSP Expert: What should I look for in a marketing candidate?

Ask an MSP Expert: What should I look for in a marketing candidate?

Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...

/ July 1, 2019
Choosing the right email security solution for your MSP

Choosing the right email security solution for your MSP

More than 125 billion emails are projected to be sent in 2018, and that number is expected to grow to 320 billion by 2021. With email continuing to be the primary vector for cyber-attacks, it is more important than ever...

/ June 13, 2019
Ask an MSP Expert: How can I get techs to log billable hours?

Ask an MSP Expert: How can I get techs to log billable hours?

Q: We’re having a tough time getting technicians to remember to log their time. Some customers are on an all-you-can-eat service model, while others have an allocated amount of service time. How can I get techs to accurately log billable...

/ June 3, 2019
Ask an MSP Expert: How have email threats evolved?

Ask an MSP Expert: How have email threats evolved?

Q: As cybercriminals are becoming more sophisticated, it is harder to keep up with the different types of attacks. What are some of the most prevalent methods of email attacks today, and what do I need to know about them?...

/ May 20, 2019
Protect the data your SMBs’ need to thrive

Protect the data your SMBs’ need to thrive

No matter which industry your MSP serves, data is at the heart of your customers’ business. And, that data is growing at an exponential rate. The IDC estimates that by 2025, 175 zettabytes of data will be created each year....

/ May 2, 2019
Your network is only as strong as your latest patch

Your network is only as strong as your latest patch

It’s a typical Tuesday morning commute: there’s bumper-to-bumper traffic, blue skies, and a lot on my mind. As I’m planning out my to-do list in my head, the one thing that keeps popping up in my mind is whether or...

/ April 23, 2019
Ask an Expert: How can I measure my MSP marketing success?

Ask an Expert: How can I measure my MSP marketing success?

Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...

/ April 1, 2019
Ask an Expert: Is SD-WAN more than just a buzzword?

Ask an Expert: Is SD-WAN more than just a buzzword?

Q: We keep hearing a lot about SD-WAN but we aren’t really sure why it is important to our IT service business. Are there any specific benefits we can pass unto our customers, or is this just another buzzword in...

/ March 11, 2019