Lauren Beliveau

All posts by Lauren Beliveau

Lauren is an Senior Content Marketing Specialist at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Ask an MSP Expert: How do other MSPs overcome pricing objections?

Ask an MSP Expert: How do other MSPs overcome pricing objections?

Q: When I’m trying to close a managed service deal and I run into a pricing objection, I have a hard time getting past it. How can I confidently overcome a pricing objection? You’re certainly not alone when it comes...

/ May 7, 2018
Ask an Expert: How can I make sure SMB default settings are aligned with best practices?

Ask an Expert: How can I make sure SMB default settings are aligned with best practices?

Q: We’ve run into issues where clients create their own workaround to try to get something done faster. For example, we’ll see that firewall settings changed or antivirus has been disabled. How can we manage this to ensure that our...

/ April 30, 2018
Ask an MSP Expert: How can I help customers understand the difference between backup and archiving?

Ask an MSP Expert: How can I help customers understand the difference between backup and archiving?

Q: I feel like most of my customers don’t know when they need archiving or and when they need backups. They just believe that everything needs to be backed up. How can I explain the differences to my customers to...

/ April 23, 2018 / 1 Comment
Ask an MSP Expert: What are some fresh approaches to security education?

Ask an MSP Expert: What are some fresh approaches to security education?

Q: Every week, there seems to be a new threat I need to educate my customers on. I know it’s important to teach them what to watch out for, but I feel like we’re creating a lot of noise. What...

/ April 16, 2018
Ask an Expert: How can I grow my SMB accounts?

Ask an Expert: How can I grow my SMB accounts?

Q: I’m looking to expand my reach as a managed service provider. Besides just spending time trying to win new customers, what are some ways to grow the SMB accounts I already have? Managed service providers often fall into the...

/ April 9, 2018
The MSP’s Bookshelf: Never Split the Difference – Negotiating as if Your Life Depended on It

The MSP’s Bookshelf: Never Split the Difference – Negotiating as if Your Life Depended on It

When it comes to pricing and packaging your managed service offering, you might question whether your SMB customers are getting a good deal—or if your offering is too good to be true. Managed services don’t need to be commoditized. In...

/ April 4, 2018
Ask an MSP Expert: How can I start a blog for my MSP?

Ask an MSP Expert: How can I start a blog for my MSP?

Q: After growing my marketing department, I’m finally ready to start a blog for my MSP. I’m looking for a new way to connect with my customers, and I’m hoping the blog will help more potential customers find us online, too....

/ April 2, 2018 / 1 Comment
Channel Chat: How process and product standardization can help your MSP excel

Channel Chat: How process and product standardization can help your MSP excel

Adding new members to your MSP team can be exciting, and it usually indicates profitability and growth within your organization. While this can be a positive step for your MSP business, it can introduce new challenges as well, such as...

/ March 28, 2018
Ask an MSP Expert: What steps do I need to take to be ready for MSP retirement?

Ask an MSP Expert: What steps do I need to take to be ready for MSP retirement?

Q: Within the next five years, I’d like to retire from the MSP business. I know I’m almost ready to hang up my hat, but I’d prefer to sell my business rather than just close my doors on my employees...

/ March 26, 2018
Ask an MSP Expert: How to make troubleshooting errors easier

Ask an MSP Expert: How to make troubleshooting errors easier

Q: The good news is my MSP has added multiple customers to our managed service plan recently, and we’re very happy with the increasing volume of customers. The bad news is my techs have been spending more time troubleshooting errors....

/ March 19, 2018