How MSPs help organizations conquer IT innovation challenges
For the longest time, business executives have complained about the inability of IT teams to keep pace with evolving business needs. Now, the proverbial shoe may be on the other foot. A survey of over 1,000 senior executives at U.S....
Cybersecurity Threat Advisory: TA558 phishing campaign
The threat actor TA558 is conducting a phishing campaign targeting various sectors in Latin America, intending to deploy the remote access tool known as Venom RAT. Barracuda MSP encourages organizations to follow the recommendations detailed in this Cybersecurity Threat Advisory...
Ransomware 2024: The new battleground is your data, not just your files
Every year, cybercriminals devise new ways to steal credentials, access sensitive data, and disrupt business. In 2024, the most significant cybersecurity challenge may actually be overcoming a familiar threat: ransomware. According to the World Economic Forum (WEF), ransomware activity was up...
Ask an MSP Expert: Navigating sales challenges in 2024
The sales landscape is rapidly evolving, presenting unique challenges and opportunities for managed service providers (MSPs). As technology advances, particularly with the integration of artificial intelligence (AI), the way we approach sales is undergoing a significant transformation. In this edition...
Sales & Marketing
Tip Tuesday: Best practices for repurposing content
As a managed service provider (MSP), you have a lot on your plate. Creating fresh content to catch the attention of your audience isn’t always top of mind. Luckily for you, you can lift some of that weight off your...
Turning your MSP website from a brochure to a lead-driving appointment setter
If you’re researching how to improve your MSP website, you probably fall into a few categories: You spent a lot of money on your MSP website, and it’s not giving you what you want, leads. You’re looking to update your...
ChatGPT for MSP marketing: Predictions for 2024
As part of our 2-part series on ChatGPT for MSP marketing, this second entry highlights future predictions of how ChatGPT will continue to unfold for MSPs looking to implement the tool into their marketing strategy. In case you missed part...
Security
Cybersecurity Threat Advisory: Active exploit of Atlassian Confluence
This Cybersecurity Threat Advisory details the exploitation of the critical vulnerability CVE-2023-22518 in the Atlassian Confluence Data Center and Server. Attackers are deploying a Linux variant of Cerber (aka C3RB3R) ransomware. This allows unauthenticated attackers to reset Confluence and create...
Analyzing the latest Ivanti-linked CISA breach
Another day passes, another cyberattack strikes. This time, a recent incident impacted a major U.S. government entity known as the Cybersecurity and Infrastructure Security Agency (CISA). Back in February, CISA officials discovered that two of its internal computer systems were compromised by...
Better Business
Expert views on closing the cybersecurity talent gap for MSPs
The cybersecurity talent shortage in the workforce presents a direct cybersecurity threat. Statistics from the National Institute of Standards and Technology (NIST) paint a grim picture: By 2025, a lack of talent or human failure will be responsible for over...
Generative AI is a game-changer for how MSPs demonstrate value
Customers like to have a clear understanding of what’s going on. MSPs hold more than enough data to let customers know what is going on with their services. However, they struggle to transform this data into a useful form that...
Tech Insight
Survey: Demand for cloud cost control expertise is on the rise
The volume of applications deployed in the cloud continues to increase steadily. More organizations are looking to contain costs but are finding they lack the skills and expertise needed. A survey of over 400 cloud and data decision-makers conducted by...
Pioneers in Tech: Happy birthday to Chief Yahoo David Filo
You’ve heard of Ben and Jerry, but are you as familiar with Jerry and David? Unless you’re a keen watcher of Silicon Valley, perhaps not. But the website founded in 1994 as “Jerry and David’s Guide to the World Wide...
A once-in-a-decade MSP opportunity: Managed data engineering
As more organizations seek to operationalize artificial intelligence (AI), they are encountering data management challenges. These challenges are presenting new opportunities for managed service providers (MSPs). A survey of 550 IT and business professionals across the U.S., United Kingdom, Ireland,...