Results for: Ask an MSP Expert
Ransomware’s growing impact on healthcare security and HIPAA compliance
Ransomware skyrocketed in 2016, with the FBI reporting an average of 4,000 ransomware attacks per day — a 300-percent increase since 2015. This has been especially bad news for healthcare organizations, which have been hit hard by this type of...
All roads lead to managed services
In the marketing game, all managed IT service companies are trying to acquire more leads for managed services. However, many continue to be highly disappointed when their direct mail, Google AdWords, and other campaigns fall short of accomplishing this. Why...
How to grow your business using SOPCulture (and lose 20 lbs.)
Go ahead, make a list. Use two columns: Your Business Goals vs. Your Business Challenges. Put down five goals, and five challenges. What did you come up with? Did your list look anything like this? GOALS: How do I grow...
The powerful form of marketing every IT service company needs to use
Pop quiz: What is the most profitable form of marketing that an IT service company can have as part of its marketing arsenal? Hint: It’s also the one marketing strategy that is rarely used to its fullest extent. Experts claim...
Advice for IT service providers from the host of CNBC’s The Profit
Marcus Lemonis, the investor that hosts the highly rated show The Profit on CNBC, says IT service providers that want long-term success need to start focusing more on the people, processes, and products that define their business.
3 simple ways for IT service providers to boost social media success
Businesses (aka your customers) are becoming increasingly involved in social media. On average, businesses using social media spend nearly 2.5 hours a day on the varying platforms. And, studies show that more than 90 percent of businesses have some sort...
Health care IT security: What IT service providers need to know
Data breaches are on the rise in the U.S., increasing 27.5 percent in 2014, and health care companies in particular need to start being more vigilant. Earlier this year, Anthem, a major health insurance company, experienced a cyber attack that...
Common cyber security mistakes your SMB customers are making
Bad habits are hard to break, and that’s especially true when it comes to small businesses and cyber security. After all, it’s easy for SMBs to think “that will never happen to me,” and let things slide that end up...
How do I write a business plan
Whether you’re a new MSP or an established service provider, you should take the time to create a business plan. It’s critical to ensuring the success and survival of your company. Having a few general goals in mind isn’t enough....
IT service providers: How to find your purpose and own your brand
What is your purpose? This is the single most important question every business must answer in order to effectively market and differentiate in today’s experience-driven marketplace. Forget everything else—vision, mission, values, brand pillars, operating principles, strategies, priorities. Get to the...
