IT service providers: Don’t wait another decade to rebrand
If your business is evolving, your brand should be evolving faster. If you haven’t touched your brand in the last five to 10 years, it’s time. Stop what you are doing and look around. Do you have a brand that...
Social media is a great “in” for IT sales and marketing
Reports show that people want, and in many cases expect, businesses (like yours) to have a social media presence. When you don’t, it begs the question why not? If your social status is slim to none, it probably won’t make or...
3 simple ways for IT service providers to boost social media success
Businesses (aka your customers) are becoming increasingly involved in social media. On average, businesses using social media spend nearly 2.5 hours a day on the varying platforms. And, studies show that more than 90 percent of businesses have some sort...
Simple MSP sales tips from top strategists
The past three weeks have been exciting and exhausting, jam-packed with a busy schedule of IT channel events. With so many events, it has been tough to take it all in, but the interesting conversations I had and lessons I...
IT service providers: How to find your purpose and own your brand
What is your purpose? This is the single most important question every business must answer in order to effectively market and differentiate in today’s experience-driven marketplace. Forget everything else—vision, mission, values, brand pillars, operating principles, strategies, priorities. Get to the...
