Category: Better Business
Top 12 posts from SmarterMSP in 2022
It’s safe to say that 2022 was full of both new and old cybersecurity trends and threats. SmarterMSP shared many cybersecurity threat advisories, new security updates and guidelines, marketing recommendations and best practices, and much more. It hasn’t been a...
SMBs need to invest in cybersecurity
A raft of recent reports highlight the threat SMBs face from ransomware and other lurking cyber dangers. Much of the attention has been focused on critical infrastructure: dams, power plants, utilities, and election systems. But for SMBs, essential infrastructure backbones...
Survey sees downturn driving more reliance of MSPs
A survey of 500 IT leaders in the U.S. and United Kingdom (UK) suggests managed service providers (MSPs) might have more to gain than lose during an economic downturn.
How to keep your customers happy and profitable
To paraphrase Jane Austin, it is a truth universally acknowledged, that an MSP in possession of a good fortune, must be in want of happy customers. The fact is, happy customers tend to be more profitable than those who are...
Special offers can turn prospects into customers
As an MSP, customer loyalty can be a challenge – but first, there is the need to turn a prospect into a customer. These two areas can be inextricably linked: if an MSP operates as a completely open entity where...
Cutting through the complexity of MSP profitability
Do you know if any of your customers are losing you money? It is often reported that any organisation’s profits follow the Pareto principle: 80 percent the profits come from the top 20 percent of the customers. Although this is...
Are you portraying yourself as a strategic partner?
Being an MSP has changed markedly over the years. In the early days (going back as far as being an application service provider or ASP), it was a given that most of the business would come from a web search....
SMB cybersecurity confidence creates a challenge for MSPs
A survey of 600 SMBs (small-to-medium businesses) with revenue between $1 to $40 million, conducted by Provident Bank, finds that about half of the respondents believe their organization is fully prepared for a cyberattack. An equal percentage of respondents, however,...
An overlooked way to boost MSP proposal acceptance rates
To improve their MSPs profitability, most firm leaders focus either on increasing sales volume or reducing fixed costs. Sadly, a one percent of sales volume increase adds only 3.2 percent, and a one percent fixed cost reduction adds only 2.3...
3 keys to hiring top talent
MSPs have always struggled with hiring top talent. One reason is many IT professionals aren’t comfortable with working in fast-paced environments. They are used to working in a single-tenant environment and can’t handle what’s required of them when there are...