Tag: AI
MSPs will need to revisit pricing models in the age of AI
Managed service providers (MSPs) have, with mixed success, been trying to nudge more customers toward value-based pricing models that are designed to benefit both parties. Rather than billing by the hour or charging a flat rate, the goal is to...
Worldwide IT services spending to increase in 2026
The market research firm Gartner is forecasting that global IT services revenue will increase 9 percent in 2026, reaching $1.87 trillion, up from $1.71 trillion in 2025. Overall, Gartner predicts worldwide IT spending will climb to $6.31 trillion in 2026—an...
Deepfakes in 2026: How MSPs can stay ahead of AI‑driven fraud
Deepfake fraud losses in North America alone exceeded $200 million in the first quarter of 2025, according to Keepnet Labs. Meanwhile, the Deloitte Center for Financial Services projects that generative AI‑enabled fraud in the U.S. will grow from $12.3 billion...
Survey: The AI shift is redefining the role of MSPs
A survey of 1,224 business leaders suggests organizations will soon be relying on managed service providers (MSPs) more than ever to drive technological innovation in the age of artificial intelligence (AI). Conducted by International Data Corp (IDC) on behalf of...
How MSPs can use marketing automation to achieve sales goals faster
Key Takeaways Marketing automation eliminates inconsistent follow-up that slows revenue. CRMs, like HubSpot, tie marketing engagement directly to sales execution. Lead scoring helps sales teams focus on real buying signals. Workflow triggers prevent pipeline gaps before they impact results. AI...
What soaring cloud demand and supply constraints mean for MSPs
A report from market research firm Omdia finds that global spending on cloud infrastructure continues to accelerate, with spending in the fourth quarter of 2025 reaching $110.9 billion—a 29 percent increase year over year. Cloud providers see strong growth momentum...
Why information security matters more than ever
It’s all in the information. The first recorded patent was issued to Filippo Brunelleschi in Florence in 1421, covering his invention of a barge and crane used to transport marble. Shortly afterward in 1449, John of Utynam was issued a...
How AI and automation are redefining the MSP value proposition
Key takeaways AI and automation are shifting MSPs from reactive problem-solvers to proactive, predictive partners who anticipate customer needs. Embedding next‑generation technologies into service delivery improves efficiency, reduces manual workload, and frees teams to focus on strategic initiatives. AI‑driven insights...
What is AI search and why should MSPs care?
Key takeaways AI search generates direct answers instead of listing links. MSP visibility now depends on being summarized and cited, not just ranked. AI search builds on SEO but prioritizes clarity, structure, and consistency. MSP leaders who refine positioning and...
AI is making phishing smarter and MSPs need to keep up
The numbers are jarring: according to Barracuda Networks data, 91 percent of all cyberattacks begin with a phishing email, costing businesses billions of dollars annually. The goal of these attacks hasn’t changed since the mid‑1990s — trick someone into wiring...
