Tag: AI
Will AI recommend your MSP to buyers?
Key takeaways Your prospects ask AI for a list of MSPs before they ever search Google or visit a provider’s website. They describe their company, IT environment, security concerns, industry requirements, and location, then ask ChatGPT, Gemini, or Perplexity which...
How MSPs can use AI to build better prospecting lists
AI can help with MSP sales prospecting, but I wouldn’t spend ten minutes asking an LLM to research every company before making a call. Instead, use AI to remove the administrative work that slows prospecting: cleaning lists, extracting data from...
AI is putting pressure on GSI contract renewals
A recent survey of 112 U.S.-based IT leaders at global enterprises suggests contract renewal discussions with global systems integrators (GSIs) may become more challenging. Market research firm UserEvidence conducted the survey on behalf of BigPanda, an AIOps platform provider. The...
Tech Time Warp: There she is… Miss computer-predicted America
In 1981, David Remnick — future editor of The New Yorker — wrote the following in The Washington Post: “… something has to be said for any kind of technology that can interpret hazy Miss America qualities like radiance and...
Managed AI inference becomes the next big services market
As more organizations deploy artificial intelligence (AI) applications, a growing number are relying on managed AI inference servers to run them in production environments. A report published by The Futurum Group notes that by the end of 2025, the managed...
What rising AI costs mean for MSPs
As more organizations successfully adopt artificial intelligence (AI), many are discovering that success comes with a growing challenge: managing costs. A recent survey of 700 engineering leaders and practitioners from organizations with more than 1,000 employees found that 26 percent...
How MSPs can capitalize on the next phase of AI
As artificial intelligence (AI) evolves, new opportunities are opening for managed service providers (MSPs). Two of the biggest areas are context engineering and AI model routing. Why context engineering matters Context engineering includes the tools and processes that optimize everything...
Multiple paths to AI automation for MSPs
One of the issues that every managed service provider (MSP) needs to contend with sooner rather than later is the degree to which they should build or buy artificial intelligence (AI) capabilities. There is little doubt that most MSPs have,...
What MSPs should know in the age of AI
Employees aren’t waiting for IT’s permission to use AI. They’re connecting ChatGPT plugins, Grammarly, Notion AI, and dozens of other tools directly to work accounts. In many cases, they are uploading sensitive company data to third-party servers that nobody in...
Cybersecurity Threat Advisory: Microsoft Teams TURN relay exploit
Threat actors are using a custom backdoor to route their command-and-control (C2) traffic through Microsoft Teams’ TURN relay infrastructure. This technique blends malicious traffic with legitimate Teams communications. As a result, attackers can bypass traditional network defenses, maintain covert access...
