Tag: AI
Cost vs. value in the age of AI
One of the most common causes of churn in the MSP world is a customer’s perception that they are not receiving real value. There are many reasons for this, and the challenge is only becoming more pronounced as AI continues...
AI won’t be replacing MSP SDRs anytime soon
Every MSP vendor at every trade show you’ve attended this year has told you that AI is going to replace your sales team. Some of them are selling AI. So take that with a grain of salt. Here’s what I...
The growing role of IT service providers in the cloud era
A global survey of 1,800 senior IT decision-makers at organizations with more than 1,000 employees finds that a full 81 percent either fully outsource or rely on professional services for cloud-related needs. Conducted by the market research firm Radius Tech...
Happy Global MSP Day! Today is all about you
Happy Global MSP Day! Today is all about you: the MSPs who keep businesses secure, running and ready for what’s next. Behind every resilient organization, every secure environment and every successful digital transformation, there’s an MSP making it happen. And in 2026, your role has never been more critical. ...
The AI-cybersecurity connection MSPs can’t afford to ignore
One thing is becoming clear for managed service providers (MSPs): future growth will be driven by artificial intelligence (AI) and cybersecurity. More importantly, AI is accelerating demand for cybersecurity services. A recent survey conducted by the Global Technology Industry Association...
Global MSP Day 2026: Honoring the impact of MSPs worldwide
On June 10, 2026, MSPs around the world will come together for the 9th annual Global MSP Day—a celebration of the innovation, resilience, and impact you drive every day. From defending businesses against ever-evolving threats to unlocking growth through smarter...
Rising AI cost concerns create opportunities for MSPs
As the number of tokens consumed by artificial intelligence (AI) agents and applications continues to climb, organizations are paying much closer attention to cost. It feels like the conversation has shifted almost overnight. Not long ago, the focus was on...
Inside IT: Opportunities MSPs should miss
A global survey of 400 IT leaders provides some significant insights into the types of IT expertise that organizations might be willing to consider relying on a provider of IT services to provide. Conducted by the Linux Foundation, the survey...
The AI opportunity in account management for MSPs
MSPs have already survived one identity crisis. The shift from break-fix to recurring services was not a gentle transition for most people. It required changing how you priced, staffed, sold, and thought about your relationship with clients. Innovators and early...
MSPs will need to revisit pricing models in the age of AI
Managed service providers (MSPs) have, with mixed success, been trying to nudge more customers toward value-based pricing models that are designed to benefit both parties. Rather than billing by the hour or charging a flat rate, the goal is to...
