Tag: AI
Unlock new opportunities: How cloud services can fuel MSP growth
A report from Synergy Research Group finds total global spending on cloud services and infrastructure reached $427 billion in the first half of 2024, a 23 percent year-over-year increase. During this time, consumption of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service...
The ultimate guide to creating a winning marketing automation strategy
Since the introduction of consumer-ready artificial intelligence (AI) tools the digital marketing landscape is changing faster than ever, and having a solid marketing automation strategy is essential for staying ahead of the competition. Marketing automation enables AI startups to thrive by enabling them...
Spotlight on how MSPs can influence organizations’ profitability
A recent PwC report shows that organizations with strategic relationships with managed service providers (MSPs) are far more profitable than those that simply employ them to reduce costs or plug capabilities gaps. According to a survey of 2,000 business leaders,...
MSP at the forefront against credential stuffing
Credential stuffing has been around for a while, and it is exactly what it sounds like: an attack in which hackers use a cache of compromised usernames and passwords to break into a system. However, hackers have recently found new...
AI drives profit and revenue for MSPs and consultants
Recent studies by Canalys and Channel Futures project managed service provider (MSP) revenue to grow 11% or more in 2024. The Channel Futures study reveals that 62% of MSPs increased their artificial intelligence (AI) deployments and consultations in the fourth quarter...
MSPs to chart a course for GenAI complexities
Organizations that are at the forefront of adopting generative artificial intelligence (GenAI) are running into a plethora of issues. A survey of 1,500 AI practitioners and decision-makers conducted by S&P Global Market Intelligence on behalf of WEKA finds that, on average,...
Maximize engagement and revenue with AI email marketing
Email is far from dead and remains one of the most cost-effective tools in the marketer’s toolbox. But thanks to AI, this tried-and-true engagement tool is getting a metaphorical facelift. With AI email marketing tools, you can better personalize content, increase...
How CISOs can leverage generative AI to improve email, application security
In an era where digital threats evolve at an unprecedented pace, the integration of generative AI into cybersecurity operations has become essential. From content creation to behavior prediction and knowledge articulation, generative AI is reshaping the landscape of security practices, offering immense...
Generative AI inference engines create MSP opportunities
More organizations are beginning to operationalize generative artificial intelligence (AI). Along with this, many of them will be looking to managed service providers (MSPs) to help them optimally deploy the inference engines that are needed to analyze data in production...
2024 MSP Midyear Outlook: Adapting to shifting markets and leveraging emerging trends
As we approach the second half of 2024, managed service providers (MSPs) are at a critical juncture. The ever-changing landscape of technology, cyber threats, and market demands presents both challenges and opportunities. In our recent “The Evolving Landscape of the...
