Tag: AI
What is AI search and why should MSPs care?
Key takeaways AI search generates direct answers instead of listing links. MSP visibility now depends on being summarized and cited, not just ranked. AI search builds on SEO but prioritizes clarity, structure, and consistency. MSP leaders who refine positioning and...
AI is making phishing smarter and MSPs need to keep up
The numbers are jarring: according to Barracuda Networks data, 91 percent of all cyberattacks begin with a phishing email, costing businesses billions of dollars annually. The goal of these attacks hasn’t changed since the mid‑1990s — trick someone into wiring...
The truth about AI search optimization for MSPs (and no, SEO is not dead)
If you’ve spent any time around MSP marketing conversations lately, it probably feels like the rules of visibility are changing every other week. SEO is dead. AI search is taking over. You need AEO. GEO. EEAT. Whatever the acronym of...
MSPs must adapt to stay ahead of AI-driven phishing
Phishing has long been cybercriminals’ weapon of choice — and the numbers remain sobering. In 2024, the FBI recorded 193,407 phishing complaints in the U.S. alone, while Business Email Compromise schemes caused $2.77 billion in losses. And when a breach...
There’s an elephant in the room—and it drinks data
Many MSPs depend heavily on third‑party cloud providers. For organizations that see themselves aligned with the West, the preferred platforms are typically AWS, Azure, or Google Cloud. They often avoid Alibaba Cloud or Tencent Cloud because they fear data loss...
Mastering AI fluency: The new imperative for MSP cyber resilience
The cybersecurity landscape isn’t just shifting; it’s being fundamentally rewritten. Artificial intelligence (AI) – specifically generative and agentic AI – has lowered the entry barrier for cybercriminals, allowing them to launch attacks with unprecedented speed, scale, and sophistication. For MSPs,...
Survey: IT teams relying on third-party expertise for agentic AI
A survey of 625 IT professionals with cloud computing expertise finds that well over two thirds (69 percent) plan to source agentic artificial intelligence (AI) capabilities through IT or consulting service providers—second only to agentic AI platform vendors, which came...
How MSPs build digital credibility and get found in AI search: 7 strategies
Key takeaways Your prospects use AI to research and vet IT providers Highlight certifications and partnerships Keep messaging consistent across every channel Do buyers know you exist? AI search is delivering the rep-free experience 75 percent of buyers told Gartner...
Wave of AI agents creates major new opportunity for MSPs
The rapid rise of artificial intelligence (AI) agents is unlike any past technology shift. It creates a significant opportunity for managed service providers (MSPs) to expand and enhance their offerings. AI agent adoption accelerates at unprecedented speed A survey of...
MSPs need to move beyond monitoring to embrace observability
Monitoring has long been a foundational element of any managed services portfolio. But as IT environments grow more distributed and complex, organizations now expect service providers to go further—beyond simply tracking metrics to truly observing what’s happening across their systems...
