Tag: AI
How AI and data are revolutionizing B2B email outreach
Do you know that moment when you hit send on a prospecting email, feeling confident it will start a conversation? And then—nothing. No reply. No engagement. Just radio silence. You’re not alone. MSP reps are feeling it, watching their email...
Weathering the storm: Partners stay positive
In the face of growing uncertainty, a survey of 705 technology partners in North America and Western Europe finds more than three-quarters (87 percent) expect to grow revenues in 2025, with a subset of that group (18 percent) expecting more...
Email security under siege: How MSPs can win the war against phishing
Phishing attacks are no longer the clumsy attempts of the past. They’re evolving at an alarming rate, forcing managed service providers (MSPs) to radically adapt their email security strategies to protect their customers effectively. Automated phishing tools, the weaponization of...
Managed services redefined: Expanding beyond IT
A global survey of over 1,240 business leaders from organizations with more than $100 million in revenue suggests that enterprises are increasingly relying on managed service providers (MSPs) to assume responsibility of entire business processes. Conducted by KPMG and HFS...
The future of MSP marketing: How AI enhances, not replaces, creativity in MSP marketing
Artificial intelligence (AI) is reshaping industries, and managed service provider (MSP) marketing is no exception. As AI-driven tools become increasingly advanced, many marketers wonder how this technology will impact human creativity. The reality? AI isn’t here to replace marketers, especially...
Cybersecurity 2025 trends: Key emerging threats
Welcome to part two of our deep dive into 2025’s cybersecurity landscape. As highlighted in part one of this blog, generative artificial intelligence (GenAI) and supply chain vulnerabilities are at the forefront of cyberthreats. We consulted with other industry experts...
MSPs: AI is your answer to the $12 trillion cyberthreat
One of the most challenging aspects of cybersecurity readiness is establishing robust threat detection capabilities. Cyberattacks are constantly evolving, and criminals are now leveraging tools such as artificial intelligence (AI), third-party attack development tools, and in-depth research on their targets...
MSPs: Building resilience in the midst of uncertainty
Regardless of how business and IT leaders view tariffs as economic policy, one certainty is that nearly every organization, including managed service providers (MSPs), will be affected. Many MSPs and the organizations employing them are already scrambling to purchase everything...
Navigating AI: The do’s and don’ts for MSPs
There is a big problem when discussing artificial intelligence (AI) with a prospect or customer. With AI, and positioning AI, being a relatively new market with a broad coverage, navigating AI positioning without knowing a person’s level of knowledge can...
Automated Threat Response (ATR) for firewalls
In the last 12 months, Barracuda Managed XDR’s Automated Threat Response (ATR) for firewalls prevented thousands of potentially serious attacks against customers. It does so by correlating advanced threat intelligence and other tools, such as AI and machine learning to...
