Tag: MSP Marketing

MSP marketing
Inbound vs. outbound marketing: Which is right for your MSP?

Inbound vs. outbound marketing: Which is right for your MSP?

As a small to mid-sized managed service provider (MSP) owner, you’ve probably relied heavily on word-of-mouth referrals. There’s absolutely nothing wrong with this. Word-of-mouth is the best lead generator – it shows you do great work, prospects are already excited...

/ February 22, 2024 / 2 Comments
Five steps to collecting valuable customer testimonials

Five steps to collecting valuable customer testimonials

In my experience, a customer is only too willing to help a business they enjoy working with to be successful. Remember this statement, as you think of the right way to approach a customer. If done in the wrong way,...

/ January 22, 2024
Ask an MSP Expert: How can I use ChatGPT for prospecting?

Ask an MSP Expert: How can I use ChatGPT for prospecting?

In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...

/ December 27, 2023
Tip Tuesday: Techniques to enhance your marketing strategy

Tip Tuesday: Techniques to enhance your marketing strategy

With 2023 coming to an end, I want to share a few tips and tricks I’ve learned over the last year as I worked with MSP partners on their marketing efforts. I encourage you to review the below and see...

/ December 5, 2023
The role of brand archetypes in MSP websites

The role of brand archetypes in MSP websites

One thing we always hear from MSPs during the discovery phase is they want to be different. At my MSP marketing company – Tech Pro Marketing – we manage websites and lead generation for growing MSPs. Most of the MSPs that...

/ October 16, 2023
Do MSPs need to hire an internal marketer? 

Do MSPs need to hire an internal marketer? 

Hiring a marketer in-house versus a marketing agency is a conundrum that almost every managed service provider (MSP) faces at some point. Many business owners may not realize that in-house marketers are not 100 percent necessary in every industry. MSPs...

/ July 18, 2023
How to use ChatGPT for MSP outbound prospecting

How to use ChatGPT for MSP outbound prospecting

What an exciting time to be in business development for MSPs! The advent of ChatGPT has quickly improved our process. It’s given us back some time while providing us with good quality sales enablement copy that’s already getting marginal results....

/ May 23, 2023
How marketing conferences can dramatically improve your MSP’s marketing knowledge

How marketing conferences can dramatically improve your MSP’s marketing knowledge

If you speak to any Managed Service Provider (MSP) or IT Solution Provider, and ask them about their marketing, you will typically see and hear an uncomfortable response. With some exceptions, most IT businesses find marketing to be a challenge....

/ April 6, 2023
Ask an MSP Expert: How to attract new clients during an economic downturn 

Ask an MSP Expert: How to attract new clients during an economic downturn 

As the economy starts to slow down, managed service providers (MSPs) may begin to feel its effect in maintaining their sales, let alone trying to grow. The slowing of the economy also means a tougher market, however, with the right...

/ April 5, 2023