Tag: MSP Marketing
Growth Hacking for MSPs: Fundamentals
The future of business is technical. From a marketing perspective, this theoretical strategy, known as “growth hacking” has bounced around Silicon Valley for almost decades with companies such as Dropbox, Zynga, and Instagram leading the way. As more tools are...
Why core values play a bigger part in marketing your MSP than you think
I was on the phone with one of my MSP marketing clients the other day and at a certain point, the topic of conversation turned away from business and towards a topic of interest to both of us: TED Talks.
Fortune-making truths about media, money, and marketing process
Here’s a truth that many small business owners DON’T want to embrace, much less give recognition to: the more marketing media you can use simultaneously, the more money you’ll make. You’ll also be a LOT less vulnerable to an economic...
3 Key steps to building the perfect email marketing campaign
While email may not seem like the most avant-garde medium, the truth is the average dollar spent on email marketing leads to a return on investment of nearly $40. It is among the most effective marketing tools when used correctly,...
If you want to win more MSP clients, you need to surprise them
As an essential part of our onboarding process with any new client at Tech Pro Marketing, we always go through a phase of competitor research. It’s always a good idea to keep up-to-date with what is going on in the industry,...
Getting 10 times the revenue from everything you do
When I’m working with a client to plan their marketing action list, one of the things I always do is take a campaign they’re currently doing that IS working and see how I can increase the payout. Unfortunately, most people...
3 big marketing developments for MSPs
It was nearly 2,500 years ago when Greek philosopher Heraclitus proclaimed, “Change is the only constant in life.” Two and a half millennia later, his words still ring true.
Leave things better than you find them
My mom and dad weren’t big campers. In fact, my mom never went along on a family camping adventure, preferring instead to let my older brother and me suffer the consequences of my dad’s questionable planning. Fortunately, my dad braved...
How to put more jingle in your pocket by staying in touch with your clients
I have long stated and taught the importance of FREQUENT and MEANINGFUL communication with your clients, as well as key strategic partners and centers of influence (association directors, sponsors, referral partners, etc.). Practically every business I know fails to do...
Why YouTube is super-critical for managed service providers
YouTube is the second most popular search engine, behind its owner, Google. This means that YouTube, the online video service, is also a powerful search engine. It is nothing new and has been around for years. So, why do so...