Tag: MSP Marketing
Ask An MSP Expert: What are some MSP marketing musts for 2019?
Q: We recently hired a new marketing team member starting in the New Year. While we’ve done marketing for our IT service business in the past, it’s always been in fits and starts. I want to make sure our new...
In 2019, make your MSP’s website a lead generator, NOT just an IT services brochure
Years ago, I worked as an independent computer consultant — back when that was still a pretty novel idea. Computers weren’t ingrained into every small business the way they are now. Not every organization, large and small, was connected to...
How easily are you FOOLED by a rookie in an expert’s costume?
John Edwards, the psychic medium known for talking to people’s dead relatives, makes millions selling tickets to two-hour events all over the world. At these events, he performs (key word: PERFORMS) his psychic feat to people wanting to believe in...
Ask an MSP Expert: How can we be more successful with email marketing?
Q: At my MSP, we’ve tried email marketing, and I really think it’s just not for us. We’ve sent out multiple emails to our prospects, and our unsubscribe list has skyrocketed. Even worse, only a few people have clicked on...
Never offer a free technology audit when pitching your MSP services
As a managed services provider, your “process” is more than just how you provide services to your clients every single day. It’s your key value differentiator — the rock-solid foundation upon which your competitive advantage is formed. Nobody does what...
Eliminating IT services competition through differentiation
How many times have you lost an opportunity to a competitor? It’s happened to me countless times over the years, and it never feels good. It’s even worse when I’ve invested hours—sometimes way too many—into crafting the perfect proposal, sometimes...
Ask an MSP Expert: Over the years, how has marketing changed through the internet?
Q: Things are always changing, especially in technology. Looking back, the internet has changed almost everything we do. What are the most significant roles the internet has played in marketing goods and services today? For managed service providers, protecting and...
As an MSP, you can’t just be a marketer. You also need to be a storyteller
According to a recent study, in the 1970s people were exposed to roughly 500 different ads per day. That was when you took into account television ads, ads you would see reading the newspaper or magazines, and other things of...
Carrie Simpson: MSP sales and marketing; a little process goes a long way
All too often, communication between sales and marketing fails — which can lead to missed opportunities. Then the debate begins, are the leads bad or is the rep unskilled? Maybe neither, maybe both. In either case, a defined process and...
Why marketing your MSP is more proactive than you realize
If you had to make a list of the best professional athletes of all time, Wayne Gretzky would undoubtedly be right at the top. For those unfamiliar, he wasn’t just the most successful hockey player to ever live. He was one of...