Tag: MSP Marketing

As an MSP, you can’t just be a marketer. You also need to be a storyteller

As an MSP, you can’t just be a marketer. You also need to be a storyteller

According to a recent study, in the 1970s people were exposed to roughly 500 different ads per day. That was when you took into account television ads, ads you would see reading the newspaper or magazines, and other things of...

/ October 3, 2018
Carrie Simpson: MSP sales and marketing; a little process goes a long way

Carrie Simpson: MSP sales and marketing; a little process goes a long way

All too often, communication between sales and marketing fails — which can lead to missed opportunities. Then the debate begins, are the leads bad or is the rep unskilled? Maybe neither, maybe both. In either case, a defined process and...

/ September 24, 2018
Why marketing your MSP is more proactive than you realize

Why marketing your MSP is more proactive than you realize

If you had to make a list of the best professional athletes of all time, Wayne Gretzky would undoubtedly be right at the top. For those unfamiliar, he wasn’t just the most successful hockey player to ever live. He was one of...

/ August 8, 2018
PR advice for IT service providers: How to make your words matter

PR advice for IT service providers: How to make your words matter

We have all heard the phrase, “It’s not what you say, it’s how you say it.” And the truth is both are equally important. Yet, there’s another question that many ignore, and that’s the why behind the comments we make...

/ August 1, 2018
random acts of marketing
Robin Robins: Declare independence from random acts of marketing

Robin Robins: Declare independence from random acts of marketing

One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she...

/ July 25, 2018 / 1 Comment
MSP marketing is an opportunity to have a conversation

MSP marketing is an opportunity to have a conversation

People view marketing in a wide range of different ways and, unfortunately, almost all of them are wrong. Some see it as a proverbial megaphone — a chance to blast their message out into the ether to see how far...

/ July 18, 2018
MSP marketing scalability
How your MSP marketing can help you scale your business

How your MSP marketing can help you scale your business

As someone who spends his days, day in and day out, marketing for MSPs, there’s a mistake I see MSPs and other technology-related businesses make time and again that I’d like to shed a little light on. Scalability — that...

/ June 20, 2018
Marketing campaign musts
Robin Robins: 10 marketing MUSTS for every campaign

Robin Robins: 10 marketing MUSTS for every campaign

The other day, as we were talking, a client shared with me an e-mail campaign sent out to close to 400 prospects WITH phone follow-up that generated a big fat ZERO. To be clear, not one of MY campaigns, but...

/ June 6, 2018
new business turtle
4 Ways to escape the new business turtle position

4 Ways to escape the new business turtle position

Most MSP business owners desire growth. They want to bring in more MSP new business. They want new sources of referrals. They want to have a bigger impact and reach more people with their expertise. The challenge that we often...

/ May 30, 2018
Ask an MSP Expert: What should I look for in a marketing candidate?

Ask an MSP Expert: What should I look for in a marketing candidate?

Q: As we continue to grow as a business, we’d like to focus on building our marketing department. What are some qualities we should look for when hiring a marketing candidate? Congrats! Adding a new face or two to your...

/ May 28, 2018