Tag: MSPs
The managed mobile services market is about to take off
There’s an old maxim that advises managed services providers (MSPs) to focus on tasks that the average IT organization either doesn’t do all that well or would simply rather not have to do at all. Mobile computing appears to be...
Ask an MSP Expert: The 2025 technology outlook from GTIA
The year kicked off with considerable uncertainty driven by macroeconomic factors such as tariffs and inflation. Nevertheless, managed service providers (MSPs) maintain a positive outlook on the tech industry’s trajectory. A recent report from GTIA sheds light on crucial insights...
Cyber insurance: A must for MSPs
If you don’t carry cyber insurance yet, you may want to reconsider. Statistics show that if you are an MSP owner, you probably already have it, with 91.7 percent of managed service providers (MSPs) carry cyber insurance specifically for their operations,...
ROI: How smarter MSPs turn $1 into $5 — again and again
When it comes to your marketing metrics, it’s easy to get distracted. Impression rates, website traffic, click-throughs, email opens—you watch the numbers climb and wonder: Is this working? But there’s only one number that tells the full story: Return on...
An MSP’s guide to building cybersecurity incident response plan
Last week, we spoke with industry experts about why every organization needs a solid cybersecurity incident response plan (CIRP). This week, we’re taking it a step further—breaking down the essential steps Managed Service Providers (MSPs) should follow to build a...
How AI and data are revolutionizing B2B email outreach
Do you know that moment when you hit send on a prospecting email, feeling confident it will start a conversation? And then—nothing. No reply. No engagement. Just radio silence. You’re not alone. MSP reps are feeling it, watching their email...
Weathering the storm: Partners stay positive
In the face of growing uncertainty, a survey of 705 technology partners in North America and Western Europe finds more than three-quarters (87 percent) expect to grow revenues in 2025, with a subset of that group (18 percent) expecting more...
MSPs: Time to capitalize on the IoT security business opportunity
Managed service providers (MSPs) looking for a rich vein of underutilized market opportunities should examine the business case for delivering IoT security and risk management. So many potential MSP clients already have the traditional bases covered when it comes to...
What over 850 #1 rankings taught us about real MSP SEO
Search Engine Optimization (SEO) is full of noise, and a lot of it is wrong. Managed service providers (MSPs) come to us frustrated and exhausted: spending months chasing 400+ keywords, endlessly tweaking technical settings, and still falling short of competitors...
Cybersecurity incident response plan: An essential MSP practice
Managed service providers (MSPs) are often tasked with providing cybersecurity for their clients. But what happens when a cyberattack happens? Usually, decisions need to be made rapidly and actions taken within minutes. That’s why having incident response plans is critical....
