Category: Spotlights
Cybersecurity Awareness Month is your most underrated growth opportunity
Every October, managed service providers (MSPs) fill inboxes with cybersecurity tips, awareness campaigns, and phishing reminders. Most customers appreciate the information, but few take meaningful action. The MSPs that get the most value from Cybersecurity Awareness Month take a different...
AI investments are raising the stakes for MSPs
The saying that two opposite things can both be true appears especially relevant for channel partners today. A survey of 400 decision-makers at IT solution providers in North America and Western Europe conducted by Futurum Group found that more than...
MSP owners: Sell more, build less with AI
If you still own sales at your MSP, you probably already have a 40-plus-hour work week before you open Claude, ChatGPT, or another AI tool and start building something. So if you’re going to work another 10, 20, or 80...
Why MSPs need a unified IAM platform to scale securely
With identity becoming the new security perimeter, many MSPs are looking for ways to simplify identity and access management (IAM) while delivering stronger protection to their customers. Consolidating essential identity security capabilities into a single platform can help reduce operational...
