Category: Spotlights
Fake news needs real tools
As a journalist, I’m often at the forefront of covering major news stories, whether it be a court case or a tornado. The proliferation of “fake news” however, has become a significant issue to the reporting profession. Not only has...
MSPs need to know where WFH hurts most
Most managed service providers (MSPs) recognize by now that for the foreseeable future, many of their customers’ employees will be working from home more frequently in the wake of the COVID-19 pandemic. The issue MSPs are interested in now is...
How to write a sales email to prepare prospects to talk
Despite a wave of technology-driven sales tactics, email still remains an effective marketing tool in terms of return on investment (ROI) for small to medium-sized MSPs. Even though any MSP can say they know How to Write a Sales Email,...
Webinar ideas for busy MSPs
Now that events are online for the foreseeable future, it is time to rethink your marketing strategy. With no BNI groups, no cocktail parties, no golf tournaments, and no events to sponsor, how are you going to keep top of...