Category: Spotlights
Chatbots could help reduce the customer service burden
Customer service is a key part of running any business, but SMBs struggle with the cost of hiring and training customer service reps. It’s expensive to find quality employees who understand both the products and the business and can act...
Conversation hijacking emerges as a cybersecurity threat
Recent research by Barracuda Networks highlights the growing dangers of “conversation hijacking.” According to the research, an analysis of approximately 500,000 monthly email attacks shows a 400 percent increase in these types of attacks. There were approximately 500 incidents in...
Using the “no” as an opportunity, not a dead end, during sales
The first real sales training I received was when I was working for Tony Robbins as a rep selling his Personal Power and Power to Influence courses. It was a great experience, to say the least. Tony taught his reps...
Ask an MSP Expert: How can my MSP balance new and old marketing strategies?
Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...