Category: Spotlights

Chatbots could help reduce the customer service burden

Chatbots could help reduce the customer service burden

Customer service is a key part of running any business, but SMBs struggle with the cost of hiring and training customer service reps. It’s expensive to find quality employees who understand both the products and the business and can act...

/ February 6, 2020
Conversation hijacking emerges as a cybersecurity threat

Conversation hijacking emerges as a cybersecurity threat

Recent research by Barracuda Networks highlights the growing dangers of “conversation hijacking.” According to the research, an analysis of approximately 500,000 monthly email attacks shows a 400 percent increase in these types of attacks. There were approximately 500 incidents in...

/ February 6, 2020
Using the “no” as an opportunity, not a dead end, during sales

Using the “no” as an opportunity, not a dead end, during sales

The first real sales training I received was when I was working for Tony Robbins as a rep selling his Personal Power and Power to Influence courses. It was a great experience, to say the least. Tony taught his reps...

/ February 4, 2020
Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Ask an MSP Expert: How can my MSP balance new and old marketing strategies?

Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...

/ February 3, 2020 / 3 Comments