Category: Spotlights
When to use lead generation campaigns vs sales prospecting
I frequently recommend using lead generation, and then in the next breath mention sales prospecting when we’re defining new business development strategies and building client campaigns. When it comes to lead generation vs sales prospecting activities, I’ve realized that business owners –...
Rise of multi-cloud computing bodes well for MSPs
The management of cloud computing environments is becoming a bigger opportunity for service providers as more organizations begin to consume services from multiple providers.
ChatGPT ushers in a new era of hacking
ChatGPT is taking the world by storm with its massive haul of conversational Q&As and supercharged AI. “People need to understand that ChatGPT is just the beginning, it is heralding a new era of AI, and the cybercriminals have just as...
Cybersecurity predictions for 2023
The past several years have taught us to expect the unexpected regarding world events, economics, and cybercrime. However, as we head into 2023, a few emerging trends – and several ongoing challenges – will shape the type and frequency of...