Category: Sales & Marketing

MSP marketing part 3: Special operations marketing

MSP marketing part 3: Special operations marketing

In part 3 of our journey in the land of MSP marketing, we look at MSPs with full specialization. In this scenario, using mining lingo, you have a very narrow specialization focus. You mine only for diamonds and are willing...

/ September 20, 2022
MSP marketing part 2: Maneuver marketing

MSP marketing part 2: Maneuver marketing

In Part 1 of this mini-series on MSP marketing, we looked at attrition marketing, the most basic form of marketing MSP services. Now in Part 2, we’ll take a trip in the world of maneuver marketing using the example of...

/ August 15, 2022
Solving the MSP sales struggle

Solving the MSP sales struggle

Let’s be honest, MSPs don’t have a great track record when it comes to sales. Most MSPs have been able to grow by referral because our addressable market has been very forgiving. Our prospects are bigger and the economy has...

/ July 26, 2022
MSP marketing, like mining, comes in three forms – Part 1

MSP marketing, like mining, comes in three forms – Part 1

In the movie Patriot, Benjamin Martin, played by Mel Gibson, warns his comrades not to go muzzle-to-muzzle against the English army and still hope to win. It just couldn’t happen. Similarly, MSPs are better off not going head-to-head with their...

/ July 14, 2022 / 4 Comments
Why MSPs should work smarter – not harder – with their marketing

Why MSPs should work smarter – not harder – with their marketing

Not too long ago, I had the opportunity to sit down with one of our new customers at Tech Pro Marketing. We’ve helped countless MSPs use marketing to win new customers over the years, and I was excited to be...

/ July 8, 2022 / 8 Comments
Are you using the right routes to market?

Are you using the right routes to market?

Being an MSP comes with its own challenges. In the early days, the main way to market was to set up a website with enough search engine optimisation terms in it that anyone looking for what you offer would find...

/ July 2, 2022
Why MSP cold-calling needs a makeover

Why MSP cold-calling needs a makeover

“The purpose of my call is to set up an introductory meeting with our MSP.” “How about next Wednesday or Thursday?” This is the moment when a prospect feels pushed and are ready to slam the phone down. Unfortunately, this...

/ June 2, 2022
MSP Sales: Here’s how to let prospects sell you

MSP Sales: Here’s how to let prospects sell you

One of the many things I’ve learned from decades of sales experience is that salespeople are too focused on “selling.” They are typically set on meeting sales quotes and getting that next big bonus check. But they usually forget about...

/ May 12, 2022 / 5 Comments
Why is lead generation for MSPs challenging?

Why is lead generation for MSPs challenging?

“We had a marketing vendor for six months and we didn’t get a single qualified lead!” “We hired a sales guy, but he didn’t last long.” “Our PPC gets leads but most are just emergency buyers.” MSPs are understandably frustrated...

/ May 2, 2022 / 10 Comments
Webinar: 7 little changes that will make a big difference with your SEO

Webinar: 7 little changes that will make a big difference with your SEO

We are looking forward to sitting down with Raj Khera, Growth Advisor to B2B SaaS companies and Publisher of MoreBusiness.com, as he walks us through some small tweaks that you can implement today to increase your search engine optimization (SEO)....

/ April 21, 2022