Category: Sales & Marketing

Carrie Simpson: MSP sales and marketing; a little process goes a long way

Carrie Simpson: MSP sales and marketing; a little process goes a long way

All too often, communication between sales and marketing fails — which can lead to missed opportunities. Then the debate begins, are the leads bad or is the rep unskilled? Maybe neither, maybe both. In either case, a defined process and...

/ September 24, 2018
Brad Stoller: 3 Sales insights from the world of chess

Brad Stoller: 3 Sales insights from the world of chess

From the outside, the mind of a grandmaster chess champion can seem superhuman. Playing against a seasoned chess player can feel like playing against a mind-reader. Your opponent across the table has an answer for every move you make, and...

/ September 19, 2018
Ask an MSP Expert: How can my MSP get the most value out of a tradeshow?

Ask an MSP Expert: How can my MSP get the most value out of a tradeshow?

Q: My business is a new managed service provider and we are looking to get our name out there and make some connections in the industry. We’ve heard that a way to do this might be to attend some tradeshows....

/ September 17, 2018
If you need to increase your MSP sales, look no further than Chris Rock

If you need to increase your MSP sales, look no further than Chris Rock

The other day, during a private consulting call with a client that I recently started working with, I was asked what I thought was, at first, a simple question. He wanted to know how he could better handle some of...

/ September 5, 2018 / 3 Comments
MSP sales
Brad Stoller: The Return on a Non-Close

Brad Stoller: The Return on a Non-Close

When we start our businesses or start our careers in MSP sales, we are told early on that just because a prospect says “no” today doesn’t mean they won’t become a prospect in the future. Yeah, yeah, but you need...

/ August 29, 2018
Ask an MSP Expert: How can I find someone who can succeed in sales?

Ask an MSP Expert: How can I find someone who can succeed in sales?

Q: We’re looking to grow our sales team, but we can’t seem to find a candidate that makes the cut. What are some qualities we should be looking for in successful sales candidate? Finding the right fit for your team...

/ August 27, 2018
sales calls
Gary Pica: How to pace sales calls

Gary Pica: How to pace sales calls

Sales calls don’t have to be daunting, especially when you and your peers are struggling with the same issues. As you know, I’m always checking in with MSPs about how they’re overcoming challenges related to sales calls, and what I’ve...

/ August 22, 2018 / 2 Comments
Why marketing your MSP is more proactive than you realize

Why marketing your MSP is more proactive than you realize

If you had to make a list of the best professional athletes of all time, Wayne Gretzky would undoubtedly be right at the top. For those unfamiliar, he wasn’t just the most successful hockey player to ever live. He was one of...

/ August 8, 2018
random acts of marketing
Robin Robins: Declare independence from random acts of marketing

Robin Robins: Declare independence from random acts of marketing

One of the biggest reasons people fail in marketing is that they never get beyond random, episodic campaigns to marketing assets built on SYSTEMS and PROCESS. The other day a marketing manager asked if we had any “summer” campaigns she...

/ July 25, 2018 / 1 Comment
outbound stack
Carrie Simpson: The Myth of the Outbound Stack

Carrie Simpson: The Myth of the Outbound Stack

Many companies are now spending thousands per sales rep per month on complicated technology sales prospecting “stacks.” That’s fine, if that’s where you want to invest your sales and marketing spend. But, at $1,000 per seat per month with my current...

/ July 23, 2018