Category: Sales & Marketing

case studies
Why MSPs should be creating video testimonials over case studies

Why MSPs should be creating video testimonials over case studies

In the marketing space, we always hear about how important it is to publish case studies. Case studies are proof that you’re an expert, this is true. But proving you’re an expert as a managed service provider (MSP) is not...

/ June 19, 2024
Ask an MSP Expert: Unlocking the secrets of SEO

Ask an MSP Expert: Unlocking the secrets of SEO

Search engine optimization (SEO) can be tricky to master. Luckily Kendra Lee, president of KLA Group, shared some helpful tips during her recent webinar on what to do when SEO is not meeting expectations. Kendra sheds light on the following...

/ June 13, 2024
Wingman MSP Marketing is celebrating Global MSP Day!

Wingman MSP Marketing is celebrating Global MSP Day!

We’re really excited to join the celebration of Global MSP Day, hosted by Barracuda MSP on June 6th, 2024! We’ll be joining the managed service provider (MSP) community to celebrate, reflect, and connect with each other after another eventful year...

/ May 30, 2024 / 6 Comments
LinkedIn Sales Navigator
Capture relevant leads through LinkedIn Sales Navigator

Capture relevant leads through LinkedIn Sales Navigator

LinkedIn Sales Navigator can be a game-changer for managed service providers (MSPs), and especially for business development representatives (BDRs). It can help you find new leads, catch buying signals, and more. In this article I’ll quickly show you how to...

/ May 30, 2024
MSP website
Getting the hero section right on your MSP website

Getting the hero section right on your MSP website

Managed service provider (MSP) websites serve many purposes. But above all else, they need to book sales calls. At Tech Pro Marketing – my MSP marketing company – we’ve built, analyzed, and refined hundreds of MSP websites. One of the...

/ May 29, 2024
converting MSP website
The converting MSP website checklist

The converting MSP website checklist

How’s your digital shop looking? Are the exterior and interior eye-catching? The products appealing and well laid out? Are there real, radiant people and irresistible offers that incentivize onlookers to walk in and get to the check-out? If they do,...

/ May 27, 2024
Marketing for MSP owners: Shifting from “when I have time” to getting it done

Marketing for MSP owners: Shifting from “when I have time” to getting it done

Rapid growth is an interesting time for managed service provider (MSP) owners – or all business owners for that matter. You’ve invested your life into building your company from the ground up, refining processes, marketing, selling, and having a hand...

/ May 21, 2024
An MSP’s guide to dealing with ghosting

An MSP’s guide to dealing with ghosting

Virtually every managed service provider (MSP) under the sun has dealt with ghosting from prospects at some point, so today we’re going to shine a light on it so that you don’t have to lose sales opportunities (nor peace of...

/ May 14, 2024
Ask an MSP Expert
Ask an MSP Expert: Crafting the ultimate MSP website

Ask an MSP Expert: Crafting the ultimate MSP website

In the competitive managed service provider (MSP) market, having an effective website is crucial for lead generation. In this edition of Ask an MSP Expert, discover key tips and pointers to make your website stand out. Recently we were joined...

/ May 9, 2024
Your MSP website doesn’t need to be catchy

Your MSP website doesn’t need to be catchy

IT is one of the most in-demand business services in the world. There are thousands and thousands of managed service providers (MSPs) out there. The struggle in every crowded industry is to stand out. The IT world is no exception....

/ May 2, 2024