Category: Sales & Marketing

How to write a sales email to prepare prospects to talk

How to write a sales email to prepare prospects to talk

Despite a wave of technology-driven sales tactics, email still remains an effective marketing tool in terms of return on investment (ROI) for small to medium-sized MSPs. Even though any MSP can say they know How to Write a Sales Email,...

/ July 6, 2021
Getting uncomfortable to succeed with MSP marketing

Getting uncomfortable to succeed with MSP marketing

MSP marketing isn’t a shot in the dark. It’s not a guess or a gut feeling. Successful client acquisition methods are all about discipline, consistency, and coping with ambiguity. I recognize that most business owners are in business to deliver...

/ June 8, 2021
Avoid these serious mistakes in your MSP Marketing

Avoid these serious mistakes in your MSP Marketing

As someone who has spent years helping MSPs of all types generate leads and grow their companies, I’ve seen far too many people make the same MSP marketing mistakes time and again. I’m not talking about underestimating SEO or having...

/ June 3, 2021
Social media – an MSP’s friend or foe?

Social media – an MSP’s friend or foe?

For MSPs, the power of social media cannot be underestimated. This is a double-edged sword: although social media can be a strong positive force, it is also an easy way to lose the hard-won trust of your customers in a...

/ May 31, 2021
Understanding the value of MSP lead generation

Understanding the value of MSP lead generation

As an MSP, generating leads is not an easy task. It takes strategy, persistence, and most importantly, patience. At SALT Marketing I’ve talked with hundreds of MSPs interested in growth. Each one of them had their own definition for success...

/ May 18, 2021
How to run an effective Google Ads campaign

How to run an effective Google Ads campaign

As someone who has managed hundreds of thousands of dollars in ad spend over the course of my career, let me tell you – Google Ads are still one of the most powerful opportunities that many MSPs aren’t taking advantage...

/ May 11, 2021
Podcast: MSP website hurting your sales? Episode 3

Podcast: MSP website hurting your sales? Episode 3

In the second episode of the SmarterMSP Podcast, we spoke about how untrained end users are emerging as a significant cybersecurity threat for MSPs to invest in educating and protecting. In Episode 3, we discuss common MSP website mistakes that...

/ April 16, 2021
3 sales questions your MSP should be asking prospects

3 sales questions your MSP should be asking prospects

In my work with MSP business owners, the one topic that seems to cause leaders more consternation than any other is sales meetings. I can understand why! Many MSP owners, like myself, started their businesses off the back of their...

/ March 25, 2021
Marketing CMMC compliance services as an MSP

Marketing CMMC compliance services as an MSP

In my 18 years as an IT support company executive, I’ve learned a lot about the client’s needs. I can rattle off solutions to common problems and give you a laundry list of ways to proactively move your business forward....

/ March 9, 2021
Sell or wallow: Which sales path will you choose?

Sell or wallow: Which sales path will you choose?

You have heard me talk about the importance of MSPs adding new monthly recurring revenue (MRR) for more than a decade. Adding customers at the right price is key to becoming a World Class MSP. This strategy is more important...

/ March 4, 2021