Category: Sales & Marketing

How does your MSP marketing stack up against these four questions?

How does your MSP marketing stack up against these four questions?

I pay close attention to the marketing promotions I receive. I’ve been at this for a long time now, so it’s habit to critique the things I see. Sometimes, it’s brilliant. Other times, I am left scratching my head as...

/ April 1, 2020
How to become the hero in an unlikely situation

How to become the hero in an unlikely situation

Last week, you read about A gift for the MSP heroes of the COVID-19 pandemic. Now, you’ll have the opportunity to explore this topic in depth with the expert, Derek Marin, the founder of Simple Selling. We teamed up to...

/ March 31, 2020
Managing a remote workforce

Managing a remote workforce

As the country moves in to lockdown in more states, there are more people than ever working remotely. There are enough posts online with helpful advice for those transitioning into remote workspaces for the first time. What about those of...

/ March 30, 2020
Handling your MSP marketing efforts during COVID-19

Handling your MSP marketing efforts during COVID-19

As I’m sure you can imagine, over the last few weeks we’ve had a lot of customers reaching out to us at Tech Pro Marketing to ask some variation of the same basic question: “… what do we do now?”...

/ March 26, 2020
A gift for the MSP heroes of the COVID-19 pandemic

A gift for the MSP heroes of the COVID-19 pandemic

This virus is bringing out the best and worst in people, companies, and everything in between. The best are offering help to strangers and doing other helpful acts to assist those around them. Hopefully your MSP is in the first...

/ March 20, 2020
Techniques for learning from each at-bat

Techniques for learning from each at-bat

The best baseball players in the world strike out more often than they get onto base. Despite the constant setbacks they face, they repeatedly return to the plate because they realize an important truth: Every at-bat is another chance for...

/ March 16, 2020
Is your MSP ready for inbound marketing?

Is your MSP ready for inbound marketing?

A few days ago, I was having a coffee with a fellow MSP marketer who built (and sold) his own MSP business. He didn’t build his business alone. He had a partner, who handled the technical side of the equation,...

/ March 9, 2020
Ask an MSP Expert: How can my sales team give effective presentations?

Ask an MSP Expert: How can my sales team give effective presentations?

Q: My sales team has increased their on-site meetings in the past few months. Some reps have been extremely successful with this approach, but others haven’t. Are there any tips I can use to help my team become more successful...

/ February 24, 2020 / 9 Comments
Sales tactics to generate more MRR in 2020

Sales tactics to generate more MRR in 2020

Many IT providers struggle with establishing steady flows of monthly recurring revenue (MRR). Often, the reason this happens is that MSPs fail to follow a disciplined sales process designed to ensure their business is sales-focused, instead of sales-interested. There are...

/ February 24, 2020
Sharing experiences for better MSP client relationships

Sharing experiences for better MSP client relationships

Great businesses are built on great relationships. Many MSP sales pros say they’re excellent at building these relationships with prospects and clients, but most don’t try to develop this as a skill. Instead, many will spark conversations with as many...

/ February 18, 2020