Category: Featured
Why niching down feels risky (but is actually safer)
As an MSP, it can be easy to feel like you need to serve everyone. After all, the more clients you have, the better, right? But here’s the reality: People trust specialists, not generalists. And if you’re still on the...
The 3-2-1 backup rule isn’t enough anymore
For decades, the 3-2-1 backup rule has been the mainstay of data protection: keep three copies of your data, on two different types of media, with one copy stored offsite. It was a sound framework for a world where the...
Why your MSP isn’t getting inbound leads
I work with MSPs on sales and marketing every day, and Fox & Crow Group builds and sells both software and research that measures MSP marketing performance. With that bias stated right up front, the data is still the data....
Pioneers in Tech: Happy 80th birthday to Dr. Shirley Ann Jackson!
A very happy birthday to Dr. Shirley Ann Jackson, who turned 80 on Aug. 5. Jackson — whom Time magazine once called “perhaps the ultimate role model for women in science” — was the first Black woman to earn a...
MSPs have a new resource for managing AI costs
Managed service providers (MSPs) looking to build a practice around optimizing artificial intelligence (AI) infrastructure should start paying closer attention to the Tokenomics Foundation, which has now been formally launched. As an arm of the Linux Foundation, the Tokenomics Foundation...
Should your MSP outsource B2B lead nurturing?
You want more leads for your MSP and have started discussions about outsourcing B2B lead nurturing. Before you get further along in the process, hit pause. You may not have a problem outsourcing can fix. Key takeaways Outsourced lead nurturing...
The hidden costs of backup sprawl
A lot of businesses end up with a piecemeal approach to backup. While that’s certainly better than having no backup at all, it often creates a patchwork environment that is far less reliable than it appears. As someone who regularly...
The MSP sales stack is an expensive myth
Ask ten MSP owners what’s in their sales stack and you’ll get ten different answers, and every one of them is a number nobody’s added up. Here’s my bias, up front: I sell an MSP CRM. Take that for what...
Tech Time Warp: How a goodbye party launched DEF CON
The 34th DEF CON conference takes place Aug. 6–9 in Las Vegas. It’s no surprise that one of the hacker community’s most influential events has such a memorable origin story. Whether you’ve attended DEF CON or its more corporate cousin,...
Cybersecurity Threat Advisory: Malicious Notepad++ plugins
CERT-UA has identified an ongoing campaign in which threat group UAC-0099 distributes trojanized Notepad++ bundles that install malware on Windows systems. The campaign primarily targets organizations in Ukraine and is linked to activity associated with APT44 (Sandworm). What is the...
