Tag: MSP
Why prospects still don’t understand what you’re selling
MSPs should have a solid understanding of what they offer. The real challenge is whether prospective customers understand it as well. Since many MSPs rely on prospects visiting their website, visitors need to quickly understand the service being offered. One...
When MFA isn’t enough: The session hijacking problem
Good ol’ MFA. It’s the bane of existence for people who want to log in quickly. For cybersecurity professionals, however, MFA has long been a source of reassurance. But some of that confidence is beginning to fade. For years, organizations...
Why MSP pipeline stages stop matching reality
Here’s a quick test. Open your CRM right now and look at your pipeline stages. Do they tell you what the buyer has agreed to, or what your rep did last? If your stages are named things like “Proposal Sent,”...
Cybersecurity Threat Advisory: SilverFox deploys ValleyRAT rootkit
SilverFox threat actors are actively running a ValleyRAT campaign to bypass security controls, escalate privileges, and maintain deep system access while avoiding detection. Organizations should treat this as a high-priority threat. Continue reading this Cybersecurity Threat Advisory to protect against...
Cybersecurity Threat Advisory: Adobe ColdFusion exploited
Adobe has confirmed that attackers are actively exploiting CVE-2026-48282, a maximum-severity vulnerability in Adobe ColdFusion. Threat intelligence reports indicate exploitation began within hours of disclosure. The flaw affects ColdFusion versions 2025.9, 2023.20, and earlier, allowing remote code execution on unpatched...
Incident management issues rising in the age of AI
Managed service providers (MSPs) should take note: as the volume of code created using artificial intelligence (AI) coding tools continues to grow, so does the number of incidents that may require their attention. A survey of 406 IT decision-makers at...
Cybersecurity Threat Advisory: EvilTokens targets Microsoft 365
Recent research describes a phishing kit called EvilTokens. It is actively targeting organizations in the U.S. and Europe, especially those in finance and other high-value sectors. Barracuda recommends deploying browser-aware phishing analysis and strengthening Microsoft 365 OAuth and device-code controls....
Cybersecurity Threat Advisory: LSHIY password spray campaign
This Cybersecurity Threat Advisory covers a large-scale password and token spray campaign targeting Microsoft Azure CLI authentication flows. Researchers linked the campaign to activity originating from the IPv6 range 2a0a:d683::/32. The range is associated with LSHIY LLC / AS32167. Researchers...
Why AI search isn’t recommending your MSP
You’ve poured money into your website, SEO, and content marketing. Yet when prospects use AI search results from ChatGPT, Gemini, or Perplexity to find IT provider recommendations, rival MSPs appear. You don’t. The reason is simple: AI search engines don’t...
Bad CRM data is sabotaging MSP follow-up
You’re blaming the rep. You shouldn’t be. When MSP follow-up breaks down, the instinct is to look at behavior. The rep isn’t making the calls. The rep isn’t logging the activity. The rep is letting deals go cold. All of...
