Tag: MSP
Survey: The AI shift is redefining the role of MSPs
A survey of 1,224 business leaders suggests organizations will soon be relying on managed service providers (MSPs) more than ever to drive technological innovation in the age of artificial intelligence (AI). Conducted by International Data Corp (IDC) on behalf of...
How MSPs can use marketing automation to achieve sales goals faster
Key Takeaways Marketing automation eliminates inconsistent follow-up that slows revenue. CRMs, like HubSpot, tie marketing engagement directly to sales execution. Lead scoring helps sales teams focus on real buying signals. Workflow triggers prevent pipeline gaps before they impact results. AI...
Increased open source software reliance creates MSP opportunities
A survey of 712 IT professionals suggests that as organizations rely more on open source software, they are struggling with security updates and patches (39 percent), installations, upgrades, and configurations (30 percent), and technical support (29 percent). Nearly half (47...
What does a “right-size” incident response plan look like?
Often, when a cyber incident occurs, the response is ad hoc—a reactive, seat‑of‑the‑pants scramble. After all, every incident is different, so how can you plan for what you don’t know? But just as every building fire is different, there are...
Tip Tuesday: Adding recurring employee qualification tracking to your services
The managed service provider (MSP) landscape is moving toward proactive compliance and employee qualification management. As MSPs, you should add recurring employee qualification tracking to your service offerings to increase revenue and improve your clients’ overall satisfaction. The value of...
What soaring cloud demand and supply constraints mean for MSPs
A report from market research firm Omdia finds that global spending on cloud infrastructure continues to accelerate, with spending in the fourth quarter of 2025 reaching $110.9 billion—a 29 percent increase year over year. Cloud providers see strong growth momentum...
How AI and automation are redefining the MSP value proposition
Key takeaways AI and automation are shifting MSPs from reactive problem-solvers to proactive, predictive partners who anticipate customer needs. Embedding next‑generation technologies into service delivery improves efficiency, reduces manual workload, and frees teams to focus on strategic initiatives. AI‑driven insights...
Survey shows channel partners are seeking more vendor support
A survey of 400 technology channel partners suggests that the level of support they expect from IT vendors is shifting in an era marked by rapid innovation and economic uncertainty. Rising expectations for vendor support Conducted by the Futurum Group,...
What is AI search and why should MSPs care?
Key takeaways AI search generates direct answers instead of listing links. MSP visibility now depends on being summarized and cited, not just ranked. AI search builds on SEO but prioritizes clarity, structure, and consistency. MSP leaders who refine positioning and...
The truth about AI search optimization for MSPs (and no, SEO is not dead)
If you’ve spent any time around MSP marketing conversations lately, it probably feels like the rules of visibility are changing every other week. SEO is dead. AI search is taking over. You need AEO. GEO. EEAT. Whatever the acronym of...
