Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: What is conversation hijacking and how can I protect against it?
Ask an MSP Expert: What is conversation hijacking and how can I protect against it?
Q: Lately we have heard a lot about emerging conversation hijacking threats. What does conversation hijacking entail and how can my MSP business prevent it from negatively affecting our customers? Hackers and other bad actors are always inventing new methods...
Ask an MSP Expert: How should my MSP go about offering health insurance to my employees?
Ask an MSP Expert: How should my MSP go about offering health insurance to my employees?
Q: My MSP is rapidly growing. When should I start offering my technician and office staff health insurance and what are the best ways to start exploring my options? As an MSP, you are accustomed to answering questions about patching...
Ask an MSP Expert: What are some common HIPAA missteps and how can my MSP avoid them?
Ask an MSP Expert: What are some common HIPAA missteps and how can my MSP avoid them?
Q: My MSP partners with clients that frequently work with sensitive medical data that falls under HIPAA protections. How can my MSP ensure that this data remains protected and that our clients are not subjected to penalties from HIPAA? Despite...
Ask an MSP Expert: How can my MSP incorporate a “security-first” mindset into our offerings?
Ask an MSP Expert: How can my MSP incorporate a “security-first” mindset into our offerings?
Q: Security is an obvious focus for our MSP, but how do we encapsulate a “security-first” mindset into our offerings when we are building them? Nowadays, when you are constructing your MSP’s service offering, security needs to be front and...
Ask an MSP Expert: How can my sales team give effective presentations?
Ask an MSP Expert: How can my sales team give effective presentations?
Q: My sales team has increased their on-site meetings in the past few months. Some reps have been extremely successful with this approach, but others haven’t. Are there any tips I can use to help my team become more successful...
Ask an MSP Expert: How can my MSP keep up with the regulatory landscape for data protection?
Ask an MSP Expert: How can my MSP keep up with the regulatory landscape for data protection?
Q: The regulatory landscape is continually changing, and I know that the price for inadvertently running afoul of a data law can be steep. What are the best ways to stay on top of the rapidly changing regulatory landscape for...
Ask an MSP Expert: How can I make sure my customers are secure online?
Ask an MSP Expert: How can I make sure my customers are secure online?
Q: One of my customers recently fell victim to a suspicious download from a fraudulent website. How can I prevent this in the future? Attacks through websites are not uncommon. As cybercriminals become more sophisticated with attack vectors such as drive-by downloads and malvertising,...
Ask an MSP Expert: How can my MSP balance new and old marketing strategies?
Ask an MSP Expert: How can my MSP balance new and old marketing strategies?
Q: As we start the new year, I am hearing about new technologies and strategies that my MSP can utilize in its marketing. Which ones should I add to my MSP’s marketing efforts and how do I balance using these...
Ask an MSP Expert: Should I warm up my leads before calling them?
Ask an MSP Expert: Should I warm up my leads before calling them?
Q: Our recurring revenue continues to grow, but we are struggling to maintain a steady pipeline. This year, we want to implement a stable cold calling plan. Do you have any suggestions to help us be successful? Should we warm...
Ask an MSP Expert: How do I track technicians without creating an atmosphere of mistrust?
Ask an MSP Expert: How do I track technicians without creating an atmosphere of mistrust?
Q: My technicians monitor massive amounts of sensitive data and have access to multiple high-security clearance networks. How can I track them without creating an atmosphere of mistrust? MSP technicians are the guardians of the galaxy when it comes to...