Tag: Ask an MSP Expert

Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.

Ask an MSP Expert
Ask an MSP Expert: How to excel at public speaking

Ask an MSP Expert: How to excel at public speaking

In this edition of Ask an MSP Expert, we delve into the power of public speaking. Whether you’re addressing a conference, leading a sales presentation, or simply conversing in a team meeting, mastering the art of public speaking can profoundly...

/ March 12, 2024
business development representatives
Ask an MSP Expert: How to empower your outbound callers

Ask an MSP Expert: How to empower your outbound callers

Managed service providers (MSPs) are always searching for ways to grow the success of their business development representatives (BDRs) and to empower them. The goal is to equip them with knowledge and hands-on opportunities to hone in on their outbound...

/ January 31, 2024
Ask an MSP Expert: How can I use ChatGPT for prospecting?

Ask an MSP Expert: How can I use ChatGPT for prospecting?

In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...

/ December 27, 2023
Ask an MSP Expert
Ask an MSP Expert: How do seasoned MSPs outsmart threats?

Ask an MSP Expert: How do seasoned MSPs outsmart threats?

In this edition of Ask an MSP Expert, we look at how with the ever-evolving cybersecurity landscape, managed service providers (MSPs) must be vigilant. This includes ensuring their managed security service offerings are up to the task of protecting their...

/ November 30, 2023
Cold-calling
Ask an MSP Expert: Mastering cold-calling in 2023

Ask an MSP Expert: Mastering cold-calling in 2023

As a managed service provider (MSP), you are constantly looking for ways to grow your business. Many are using cold-calling, a standard sales outreach technique, to mine for more business.  However, it’s no secret that many grapple with the perceived...

/ September 27, 2023
Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market 

Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market 

The uncertain economy has many MSPs seeing fewer leads in their sales funnel as well as a longer sales cycle with extended negotiation rounds. The changes in prospect behaviors are impacting MSP business growth projections. To overcome this, Kendra Lee,...

/ June 8, 2023
Ask an MSP Expert: How to get the most out of cold-calling in 2023

Ask an MSP Expert: How to get the most out of cold-calling in 2023

Cold-calling, a method to solicit prospects to learn more about one’s business, is an outbound sales tactic that is used by every business, including MSPs (managed service providers). It can be effective when done correctly, however, many people feel like...

/ April 19, 2023
Ask an MSP Expert: How to attract new clients during an economic downturn 

Ask an MSP Expert: How to attract new clients during an economic downturn 

As the economy starts to slow down, managed service providers (MSPs) may begin to feel its effect in maintaining their sales, let alone trying to grow. The slowing of the economy also means a tougher market, however, with the right...

/ April 5, 2023
Ask an MSP Expert: How to build a prospecting plan to achieve your goals

Ask an MSP Expert: How to build a prospecting plan to achieve your goals

With the start of a new year, many MSPs are looking for new ways to grow their business. Truth be told, there’s no secret weapon out there that can help you grow your business. However, honing-in on your sales strategy...

/ February 22, 2023
Ask an MSP Expert: How to convert website visitors into leads  

Ask an MSP Expert: How to convert website visitors into leads  

In a recent webinar with Barracuda MSP, Kendra Lee, president and founder of KLA Group, shared 5 steps that can help convert website visitors into leads. During the webinar, Kendra highlighted strategies that MSPs can leverage to generate traffic to...

/ December 22, 2022