Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: How to convert website visitors into leads
Ask an MSP Expert: How to convert website visitors into leads
In a recent webinar with Barracuda MSP, Kendra Lee, president and founder of KLA Group, shared 5 steps that can help convert website visitors into leads. During the webinar, Kendra highlighted strategies that MSPs can leverage to generate traffic to...
Ask an MSP Expert: Best practices for cybersecurity hygiene
Ask an MSP Expert: Best practices for cybersecurity hygiene
Many managed service providers (MSPs) already know that cybersecurity is essential in today’s digitally transformed business environment. However, cybersecurity may have a different meaning depending on who you are speaking with inside your customer’s organization. To get the best advice...
Ask an MSP Expert: How email continuity can save an SMB customer
Ask an MSP Expert: How email continuity can save an SMB customer
Q: I understand the purpose of email continuity, but what makes it so valuable that my MSP should offer it to our customers? Which types of SMB customers will need email continuity the most? Email continuity is a very valuable...
Ask an MSP Expert: How can we streamline our patch management process?
Ask an MSP Expert: How can we streamline our patch management process?
Q: With the increase of cyber attacks and the growing remote workers, what are some best patch management practices to better protect my customers? Patch management serves as a key defense against cyber threats and is also required to ensure...
Ask an Expert: How can I measure my MSP marketing success?
Ask an Expert: How can I measure my MSP marketing success?
Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...
Ask an MSP Expert: Should my MSP have its own company vehicles?
Ask an MSP Expert: Should my MSP have its own company vehicles?
Q: I’m an MSP owner and business is booming. In fact, I’m planning on hiring two technicians to assist me in servicing customers. Should I have them take their own cars on service calls or should I purchase company vehicles?...
Ask an MSP Expert: An overlooked MSP marketing tool
Ask an MSP Expert: An overlooked MSP marketing tool
Q: I want to grow my MSP business, but most marketing tactics appear to be outside of my budget. Do you have any ideas? MSPs have many tools at their disposal to generate new business: word-of-mouth, conferences, websites, trade shows,...
Ask an MSP Expert: How can I convince customers to add cloud backup?
Ask an MSP Expert: How can I convince customers to add cloud backup?
Q: As an MSP owner, I know how cloud backup serves a vital purpose for protecting my clients’ Microsoft Office 365 environment. How can I best convince my customers that cloud backup is required for Office 365 even if retention...
Ask an MSP Expert: The value of offering security assessments
Ask an MSP Expert: The value of offering security assessments
Q: What are some ways that we, as an MSP, can showcase the value of our managed security offering to our customers? The importance of a strong cybersecurity offering and maintaining a security-centric posture for MSP businesses is more important...
Why MSPs choose Barracuda XDR
Why MSPs choose Barracuda XDR
As cyberthreats continue to get more invasive and damaging, managed service providers (MSPs) and their clients are searching for better ways to protect and defend against them. One of the most effective and popular solutions in the market today is...