Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: Why don’t customers see value in my services?
Ask an MSP Expert: Why don’t customers see value in my services?
Q: I do my best to keep my managed services customers happy, but I am not seeing the long-term client retention that I’d like to. How can I be more effective at showing my customers that our relationship is worth...
How do I track technicians’ work without creating mistrust?
How do I track technicians’ work without creating mistrust?
Q: My technicians monitor massive amounts of sensitive data and have access to multiple high-security clearance networks. How can I track them without creating an atmosphere of mistrust? MSP technicians are the guardians of the galaxy when it comes to...
How can I demonstrate more value to managed service customers?
How can I demonstrate more value to managed service customers?
Q: My MSP has had trouble in maintaining customer satisfaction customers. What part of our partnership, beyond our traditional delivery of services, should we highlight to demonstrate our value to their SMB businesses? Many managed service providers (MSPs) are initially...
Ask an MSP Expert: An overlooked MSP marketing tool
Ask an MSP Expert: An overlooked MSP marketing tool
Q: I want to grow my MSP business, but most marketing tactics appear to be outside of my budget. Do you have any ideas? MSPs have many tools at their disposal to generate new business: word-of-mouth, conferences, websites, trade shows,...
Ask an MSP Expert: MSPs and November elections
Ask an MSP Expert: MSPs and November elections
No matter what happens on Election Day in the USA, it will ripple through the MSP ecosystem. All significant events tend to bring out the cybercriminals, and 2020 has been a bonanza for the bad guys. According to a Forbes...
Ask an MSP Expert: Should I outsource my cybersecurity?
Ask an MSP Expert: Should I outsource my cybersecurity?
Q: Our MSP is known for its robust and affordable cybersecurity. I’ve heard, however, that MSPs should outsource their own cybersecurity. What are your thoughts? MSPs have recently suffered a spate of cybersecurity glitches that have cast a spotlight on...
Ask an MSP Expert: Should my MSP have its own company vehicles?
Ask an MSP Expert: Should my MSP have its own company vehicles?
Q: I’m an MSP owner and business is booming. In fact, I’m planning on hiring two technicians to assist me in servicing customers. Should I have them take their own cars on service calls or should I purchase company vehicles?...
Ask an MSP Expert: How can I convince customers to add cloud backup?
Ask an MSP Expert: How can I convince customers to add cloud backup?
Q: As an MSP owner, I know how cloud backup serves a vital purpose for protecting my clients Microsoft Office 365 environment. How can I best convince my customers that cloud backup is required for Office 365 even if retention...
How can my MSP demonstrate its value in the current climate?
How can my MSP demonstrate its value in the current climate?
Businesses of all kinds have been faced with new challenges due to the unique circumstances that 2020 has presented so far. Luckily, most MSPs have positioned themselves well – demonstrating the value of and the average SMB customer’s need for...
Ask an MSP Expert: Should I monitor my employees?
Ask an MSP Expert: Should I monitor my employees?
Q: Due to the pandemic, my MSP’s employees are now working remotely. I don’t like the idea of “spying” on my employees, but I also miss being able to pop my head in someone’s office to chat and check on work....