Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market
Ask an MSP Expert: Top sales and marketing strategies to navigate a cautious market
The uncertain economy has many MSPs seeing fewer leads in their sales funnel as well as a longer sales cycle with extended negotiation rounds. The changes in prospect behaviors are impacting MSP business growth projections. To overcome this, Kendra Lee,...
Ask an MSP Expert: How to get the most out of cold-calling in 2023
Ask an MSP Expert: How to get the most out of cold-calling in 2023
Cold-calling, a method to solicit prospects to learn more about one’s business, is an outbound sales tactic that is used by every business, including MSPs (managed service providers). It can be effective when done correctly, however, many people feel like...
Ask an MSP Expert: How to attract new clients during an economic downturn
Ask an MSP Expert: How to attract new clients during an economic downturn
As the economy starts to slow down, managed service providers (MSPs) may begin to feel its effect in maintaining their sales, let alone trying to grow. The slowing of the economy also means a tougher market, however, with the right...
Ask an MSP Expert: How to build a prospecting plan to achieve your goals
Ask an MSP Expert: How to build a prospecting plan to achieve your goals
With the start of a new year, many MSPs are looking for new ways to grow their business. Truth be told, there’s no secret weapon out there that can help you grow your business. However, honing-in on your sales strategy...
Ask an MSP Expert: How to convert website visitors into leads
Ask an MSP Expert: How to convert website visitors into leads
In a recent webinar with Barracuda MSP, Kendra Lee, president and founder of KLA Group, shared 5 steps that can help convert website visitors into leads. During the webinar, Kendra highlighted strategies that MSPs can leverage to generate traffic to...
Ask an MSP Expert: Best practices for cybersecurity hygiene
Ask an MSP Expert: Best practices for cybersecurity hygiene
Many managed service providers (MSPs) already know that cybersecurity is essential in today’s digitally transformed business environment. However, cybersecurity may have a different meaning depending on who you are speaking with inside your customer’s organization. To get the best advice...
Ask an MSP Expert: How email continuity can save an SMB customer
Ask an MSP Expert: How email continuity can save an SMB customer
Q: I understand the purpose of email continuity, but what makes it so valuable that my MSP should offer it to our customers? Which types of SMB customers will need email continuity the most? Email continuity is a very valuable...
Ask an MSP Expert: How can we streamline our patch management process?
Ask an MSP Expert: How can we streamline our patch management process?
Q: With the increase of cyber attacks and the growing remote workers, what are some best patch management practices to better protect my customers? Patch management serves as a key defense against cyber threats and is also required to ensure...
Ask an Expert: How can I measure my MSP marketing success?
Ask an Expert: How can I measure my MSP marketing success?
Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...
Ask an MSP Expert: Should my MSP have its own company vehicles?
Ask an MSP Expert: Should my MSP have its own company vehicles?
Q: I’m an MSP owner and business is booming. In fact, I’m planning on hiring two technicians to assist me in servicing customers. Should I have them take their own cars on service calls or should I purchase company vehicles?...
