Ask an MSP Expert is a weekly advice column answering common questions from MSPs and IT service providers. It covers topics ranging from pricing and selling to marketing and communications—and everything in between.
Tag: Ask an MSP Expert
Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?
Ask an MSP Expert: Do I need to offer an additional backup service with Office 365?
Q: More of my customers are moving towards Office 365, and they believe everything is being backed up. Is this true, or should my MSP create additional backups of Office 365 data? In terms of email and data services, Office...
Ask an Expert: How can I measure my MSP marketing success?
Ask an Expert: How can I measure my MSP marketing success?
Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...
Ask an MSP Expert: Does my MSP need a lawyer?
Ask an MSP Expert: Does my MSP need a lawyer?
I am an MSP owner with a broad mix of clients, but we handle a large amount of HIPPA-protected information for healthcare customers, as well as sensitive banking data. I worry about being sued if there is a breach. Should...
Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?
Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?
Q: We’ve heard that BEC attacks are one of the most prominent cybersecurity threats to our customers’ businesses today. What is this and how can we protect our SMBs from its attempts to breach our defenses? Business Email Compromise (BEC)...
Ask an Expert: What should I look for in a good integration?
Ask an Expert: What should I look for in a good integration?
Q: As we continue to grow our IT services business, we noticed there are areas where we could be more efficient—which is why we’re looking for backup solutions that closely integrate with our current PSA and RMM tools. What are...
Ask an MSP Expert: How can we reduce our customer turnover?
Ask an MSP Expert: How can we reduce our customer turnover?
Q: We’ve seen a lot of customer turnover lately in our IT service business. We keep adding new clients every month, but we aren’t seeing an increase in the amount of contracts we have. How can we reduce customer turnover,...
Ask an MSP Expert: Is 24/7 monitoring necessary for MSPs?
Ask an MSP Expert: Is 24/7 monitoring necessary for MSPs?
Q: I’m the President of a small MSP in Wisconsin and I’m proud of our customer-service and problem-solving skills. However, my last tech goes home for the night at 11 p.m. and if a customer’s servers crash after that point,...
Ask an MSP Expert: How to create firewall policies for a company
Ask an MSP Expert: How to create firewall policies for a company
Q: With today’s evolving cyber threats, my IT service company is trying to offer our customers more proactive security measures beyond anti-malware and anti-spam filters. To really protect our customers, we want to offer a more sophisticated firewall solution. Once...
Ask an MSP Expert: What content should I use in my monthly newsletter?
Ask an MSP Expert: What content should I use in my monthly newsletter?
Q: Now that we’re bringing on more customers at my MSP, we’re looking for new ways to keep them in the loop without having to call everyone to give each and every important update. We’re thinking about developing a monthly...
Ask An MSP Expert: Why should we take a segmented approach to email marketing?
Ask An MSP Expert: Why should we take a segmented approach to email marketing?
Q: Our MSP wants to take a different approach to its email marketing strategy. We have heard about the benefits of taking a segmented approach to email marketing, but we don’t know how to begin. Do you have any tips...