Tag: MSP Sales
Can MSPs really use LinkedIn for lead generation? Absolutely – and here’s how
As someone who has always made an effort to stay up-to-date with the latest best practices in marketing, it can’t be denied that there is currently a MAJOR buzz around not only LinkedIn, but the site’s role in successful B2B...
Ask an MSP Expert: How can I keep sales moving during the slow summer months?
Q: Everything seems to slow down during the summer — especially signing new customers on to our MSP services. How can we close more deals in the slow summer months? Closing deals during the summer can be difficult, especially when...
The high cost of being complacent
Growing your business requires work. There’s no shortcut to it. It’s inconvenient. It’s hard. It takes us out of our comfort zones. It requires sacrifice and compromise, and while we believe that we know this going in, I’m not sure...
Turn emotions into your sales compass
Like it or not, business is emotional. Even in the MSP space, where so much of the work is technical and automated, the human side of business always leads to some level of personal involvement. We care about our work,...
Don’t believe that cold calling is harder during the summer
In MSP sales, it’s well known that cold calling is much harder during the summer months, when vacations create scheduling conflicts everywhere. However, that should not stop your MSP from making this useful strategy as effective as it can be....
Outreach has a place in your MSP marketing strategy
As someone who has been in the MSP marketing game for years, I’ve seen trends come and go. Recently, I was on a call with a new client, discussing the shape of his marketing strategies moving forward. I’ve always believed...
The three things MSP buyers are looking for that are not “low price”
At Boot Camp, I shared the research I’d compiled on what clients want from their IT provider. This research was based on examining the responses to a testimonial request e-mail we have our MSP clients send to their best clients....
Buy or die – long term prospecting
Recently, Managed Sales Pros has closed two new clients. What’s special about these engagements? Nothing, except that we’ve been pursuing both clients for around four years. The value of those clients totaled about 42,000 in MRR. A decent win, that...
Lessons from a prospect
Working in the MSP space, we’re well-acquainted with strange technical issues. Whenever we’re dealing with users, we’ll occasionally receive baffling complaints or inquiries. During one of our recent sales team meetings, John Pojeta, our VP of Business Development, told an...
Growth Hacking for MSPs: Marketing Automation
There is a glaring lack of creativity and innovation in the way MSPs market their business. This statement is not to offend those who put out a conscious effort, but more to inspire those who do not. With all the great...