Tag: MSP Sales

Ask an MSP Expert: How can I use ChatGPT for prospecting?

Ask an MSP Expert: How can I use ChatGPT for prospecting?

In a recent survey, 41 percent of respondents stated that while they use ChatGPT for other business initiatives, they haven’t used it for prospecting. Kendra Lee, president of KLA Group, shared some key tips during her webinar on how to...

/ December 27, 2023
Understanding the 2023 sales landscape to achieve optimal success
Understanding the 2023 sales landscape to achieve optimal success

Understanding the 2023 sales landscape to achieve optimal success

In this 2023 sales landscape, your sales pipeline needs to grow. The sales cycle extends more than it has in the past two years. Prospects are disappearing. You’re tracking behind on critical metrics. Now you’re trying to figure out how...

/ July 24, 2023
Do MSPs need to hire an internal marketer? 

Do MSPs need to hire an internal marketer? 

Hiring a marketer in-house versus a marketing agency is a conundrum that almost every managed service provider (MSP) faces at some point. Many business owners may not realize that in-house marketers are not 100 percent necessary in every industry. MSPs...

/ July 18, 2023
Think you’re ready to hire
Think you’re ready to hire a salesperson for your MSP? Think again.

Think you’re ready to hire a salesperson for your MSP? Think again.

I’ve got a hard truth I want to share with MSP owners: Before you hire a person to do the job, you need to master it yourself, and this is especially true with sales. I run Tech Pro Marketing, an...

/ July 4, 2023
How to use ChatGPT for MSP outbound prospecting

How to use ChatGPT for MSP outbound prospecting

What an exciting time to be in business development for MSPs! The advent of ChatGPT has quickly improved our process. It’s given us back some time while providing us with good quality sales enablement copy that’s already getting marginal results....

/ May 23, 2023
Introducing Karen Ward, Barracuda MSP’s new VP, MSP Sales, Americas 

Introducing Karen Ward, Barracuda MSP’s new VP, MSP Sales, Americas 

Last week, Barracuda announced several new strategic investments to invigorate the partner experience and increase success within the channel ecosystem. These investments are explained in detail in the latest press release. Included among these investments is the promotion of Karen Ward,...

/ May 1, 2023
11 vital KPIs for MSP leaders to watch

11 vital KPIs for MSP leaders to watch

Many moons ago, Austrian-American management consultant Peter Drucker said, “If you can’t measure it, you can’t manage it.” This maxim ranks high on the list of Drucker’s quotations, and over the years, it has become a business dogma.

/ April 20, 2023
Ask an MSP Expert: How to get the most out of cold-calling in 2023

Ask an MSP Expert: How to get the most out of cold-calling in 2023

Cold-calling, a method to solicit prospects to learn more about one’s business, is an outbound sales tactic that is used by every business, including MSPs (managed service providers). It can be effective when done correctly, however, many people feel like...

/ April 19, 2023
This is the #1 reason lead generation doesn’t work

This is the #1 reason lead generation doesn’t work

The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO, and Google Ads. That’s to be expected. You’re investing time and resources. You’re planning your...

/ April 13, 2023 / 7 Comments
Ask an MSP Expert: When to use lead generation campaigns vs. sales prospecting

Ask an MSP Expert: When to use lead generation campaigns vs. sales prospecting

Q: I’m looking to grow my MSP business. What is the most effective way to grow my presence in the market and where should I invest my efforts? I frequently recommend using lead generation, and then in the next breath...

/ March 21, 2023