Tag: MSP Sales
3 tools for coaxing the truth out of prospects
You won’t find conversations where white lies are more plentiful than those with prospects. They like to play their cards close to the chest, especially early on in the relationship. How many times have you asked how happy they are...
Navigating the great IT sales paradox
One of the most frustrating things IT services providers need to contend with these days is that while the sales funnel has collapsed, it’s actually taking longer than ever to close a deal.
Getting 10 times the revenue from everything you do
When I’m working with a client to plan their marketing action list, one of the things I always do is take a campaign they’re currently doing that IS working and see how I can increase the payout. Unfortunately, most people...
Selling managed services to the modern small business owner
I recently took on a client who fits the description of an “old school” MSP business owner – someone who has been in this industry for years and has seen the landscape shift around them time and again. This particular...
Close more clients with B.A.M.F.A.M.
A motto has caught on around our office, and we are seeing it spread to our MSP clients as well. The motto is “B.A.M.F.A.M.” which stands for “book a meeting from a meeting.”
Ask an MSP Expert: How can our sales team book more meetings?
Q: One of the largest challenges our sales team faces is booking meetings with potential customers. Any ideas on how we can overcome this hurdle? We know that reaching your prospects can be challenging. In fact, a recent Hubspot report...
Build a sales pipeline that takes your MSP to the next level
Traditionally, many MSP businesses have relied heavily upon referrals from their current customer base to generate additional prospective clients. For the most part, leveraging referrals serves MSPs well. It may very well continue to be a significant source of new...
Why you shouldn’t fear the word “No” when selling
The following is an example of a question that I get from MSPs FREQUENTLY: “Once I get the contact on the phone, say the CEO, he or she will usually say, ‘Yes, I got your information and passed it on...
Overcoming human roadblocks in the MSP sales process
The problem with most defined and structured sales processes isn’t really a problem, it’s just a fact of life: people cannot be relied upon to behave in ways that are predictable or rational.
The hidden sales bias that hurts your business
Technology professionals, perhaps more than any other group, tend to have open minds. Our industry is driven by innovation, and we are perpetually wrangling updates and seizing the opportunities that a new development enables for us and for our clients....