Tag: MSP Sales

Selling managed services to the modern small business owner

Selling managed services to the modern small business owner

I recently took on a client who fits the description of an “old school” MSP business owner – someone who has been in this industry for years and has seen the landscape shift around them time and again. This particular...

/ February 6, 2019
Close more clients with B.A.M.F.A.M.

Close more clients with B.A.M.F.A.M.

A motto has caught on around our office, and we are seeing it spread to our MSP clients as well. The motto is “B.A.M.F.A.M.” which stands for “book a meeting from a meeting.”

/ January 28, 2019
Ask an MSP Expert: How can our sales team book more meetings?

Ask an MSP Expert: How can our sales team book more meetings?

Q: One of the largest challenges our sales team faces is booking meetings with potential customers. Any ideas on how we can overcome this hurdle? We know that reaching your prospects can be challenging. In fact, a recent Hubspot report...

/ January 21, 2019
Build a sales pipeline that takes your MSP to the next level

Build a sales pipeline that takes your MSP to the next level

Traditionally, many MSP businesses have relied heavily upon referrals from their current customer base to generate additional prospective clients. For the most part, leveraging referrals serves MSPs well. It may very well continue to be a significant source of new...

/ January 21, 2019
Why you shouldn’t fear the word “No” when selling

Why you shouldn’t fear the word “No” when selling

The following is an example of a question that I get from MSPs FREQUENTLY: “Once I get the contact on the phone, say the CEO, he or she will usually say, ‘Yes, I got your information and passed it on...

/ December 28, 2018 / 1 Comment
Overcoming human roadblocks in the MSP sales process

Overcoming human roadblocks in the MSP sales process

The problem with most defined and structured sales processes isn’t really a problem, it’s just a fact of life: people cannot be relied upon to behave in ways that are predictable or rational.

/ November 16, 2018
The hidden sales bias that hurts your business

The hidden sales bias that hurts your business

Technology professionals, perhaps more than any other group, tend to have open minds. Our industry is driven by innovation, and we are perpetually wrangling updates and seizing the opportunities that a new development enables for us and for our clients....

/ November 12, 2018 / 1 Comment
Never offer a free technology audit when pitching your MSP services

Never offer a free technology audit when pitching your MSP services

As a managed services provider, your “process” is more than just how you provide services to your clients every single day. It’s your key value differentiator — the rock-solid foundation upon which your competitive advantage is formed. Nobody does what...

/ November 7, 2018 / 2 Comments
Eliminating IT services competition through differentiation

Eliminating IT services competition through differentiation

How many times have you lost an opportunity to a competitor? It’s happened to me countless times over the years, and it never feels good. It’s even worse when I’ve invested hours—sometimes way too many—into crafting the perfect proposal, sometimes...

/ November 5, 2018
Public speaking and selling basics for MSPs

Public speaking and selling basics for MSPs

Selling from the stage is one of the most potent revenue generation strategies that your MSP can embrace. Because many MSPs are engineering-types, there can be a great deal of reluctance in our industry to public speaking. Even for those...

/ October 22, 2018