Tag: MSP Sales
How to use ChatGPT for MSP outbound prospecting
What an exciting time to be in business development for MSPs! The advent of ChatGPT has quickly improved our process. It’s given us back some time while providing us with good quality sales enablement copy that’s already getting marginal results....
Introducing Karen Ward, Barracuda MSP’s new VP, MSP Sales, Americas
Last week, Barracuda announced several new strategic investments to invigorate the partner experience and increase success within the channel ecosystem. These investments are explained in detail in the latest press release. Included among these investments is the promotion of Karen Ward,...
11 vital KPIs for MSP leaders to watch
Many moons ago, Austrian-American management consultant Peter Drucker said, “If you can’t measure it, you can’t manage it.” This maxim ranks high on the list of Drucker’s quotations, and over the years, it has become a business dogma.
Ask an MSP Expert: How to get the most out of cold-calling in 2023
Cold-calling, a method to solicit prospects to learn more about one’s business, is an outbound sales tactic that is used by every business, including MSPs (managed service providers). It can be effective when done correctly, however, many people feel like...
This is the #1 reason lead generation doesn’t work
The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO, and Google Ads. That’s to be expected. You’re investing time and resources. You’re planning your...
Ask an MSP Expert: When to use lead generation campaigns vs. sales prospecting
Q: I’m looking to grow my MSP business. What is the most effective way to grow my presence in the market and where should I invest my efforts? I frequently recommend using lead generation, and then in the next breath...
Why MSP prospecting isn’t all about timing
As most MSPs can attest to, prospecting can either thrive or fail depending on the approach. We’ve all heard plenty of horror stories, or maybe you’ve even experienced one yourself. But there are successes to be noted as well, and...
When to use lead generation campaigns vs sales prospecting
I frequently recommend using lead generation, and then in the next breath mention sales prospecting when we’re defining new business development strategies and building client campaigns. When it comes to lead generation vs sales prospecting activities, I’ve realized that business owners –...
Understanding your sales funnel leads to better sales productivity – Part 1
Since the sales funnel is a visual representation of your sales process, you can learn a lot by looking at its shape. A good sales funnel should be wide at the top, where new leads enter and start their journeys...
5 Ways to Convert Marketing Leads to Sales Opportunities
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to...
