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random acts of marketing
5 Ways to Convert Marketing Leads to Sales Opportunities

5 Ways to Convert Marketing Leads to Sales Opportunities

The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to...

/ October 19, 2022 / 15 Comments
Managing a remote workforce

Managing a remote workforce

As the country moves in to lockdown in more states, there are more people than ever working remotely. There are enough posts online with helpful advice for those transitioning into remote workspaces for the first time. What about those of...

/ March 30, 2020 / 15 Comments
Hiring an expensive videographer is not the solution to your MSP’s video marketing problem

Hiring an expensive videographer is not the solution to your MSP’s video marketing problem

Not too long ago, an MSP owner came to me asking for some advice. He was thinking of investing in a professionally shot company overview video and wanted to know if it was a good use of his marketing budget....

/ February 22, 2022 / 13 Comments
How to structure your MSP alliances with other technology companies

How to structure your MSP alliances with other technology companies

I recently wrote an article for SmarterMSP on why your MSP should build strategic alliances, which received a lot of good feedback. Managed Service Providers (MSPs) were intrigued at the concept of building strategic alliances (or “buddying up”) with other...

/ March 3, 2020 / 13 Comments
Coronavirus helps spread computer viruses

Coronavirus helps spread computer viruses

Coronavirus has sent a chill through the world economy and has spread fear beyond its origin in the Wuhan province of China. As the virus threatens to become a global pandemic, hackers and cybercriminals are using public apprehension over the...

/ February 27, 2020 / 13 Comments
Remote work cybersecurity: Choosing between VPN and ZTNA

Remote work cybersecurity: Choosing between VPN and ZTNA

With many businesses accepting remote and hybrid work models, businesses are now looking to MSPs to evaluate the long-term sustainability of their existing cybersecurity infrastructure to ensure their businesses are protected. For many, this means turning from existing cybersecurity protections...

/ July 5, 2021 / 12 Comments
Ask an MSP Expert: What is conversation hijacking and how can I protect against it?

Ask an MSP Expert: What is conversation hijacking and how can I protect against it?

Q: Lately we have heard a lot about emerging conversation hijacking threats. What does conversation hijacking entail and how can my MSP business prevent it from negatively affecting our customers? Hackers and other bad actors are always inventing new methods...

/ March 30, 2020 / 12 Comments
managed services model
Richard Tubb: Why should you move to the managed services model?

Richard Tubb: Why should you move to the managed services model?

When I started running my own IT business, I was your typical one-man-band. A techie crawling under tables, fixing computers, and setting up servers. I was good at what I did, I was professional, and word soon spread. Before long,...

/ June 28, 2018 / 11 Comments
Higher salaries make IT hiring for MSPs more challenging

Higher salaries make IT hiring for MSPs more challenging

IT labor is still the most expensive cost any managed service provider (MSP) is going to incur, and a new report suggests those costs will only continue to rise. The report, based on an analysis of 907,000 interview requests involving...

/ September 19, 2022 / 10 Comments
Don’t turn your vacation into a vacation from cybersecurity

Don’t turn your vacation into a vacation from cybersecurity

During the summer months, many Americans leave their homes and offices for some much-needed R&R. In fact, a new study from The Vacationer shows that 81 percent of adults are planning to take a trip of some sort this summer,...

/ June 23, 2022 / 10 Comments