Most Discussed Posts
Managing a remote workforce
As the country moves in to lockdown in more states, there are more people than ever working remotely. There are enough posts online with helpful advice for those transitioning into remote workspaces for the first time. What about those of...
Hiring an expensive videographer is not the solution to your MSP’s video marketing problem
Not too long ago, an MSP owner came to me asking for some advice. He was thinking of investing in a professionally shot company overview video and wanted to know if it was a good use of his marketing budget....
How to structure your MSP alliances with other technology companies
I recently wrote an article for SmarterMSP on why your MSP should build strategic alliances, which received a lot of good feedback. Managed Service Providers (MSPs) were intrigued at the concept of building strategic alliances (or “buddying up”) with other...
Coronavirus helps spread computer viruses
Coronavirus has sent a chill through the world economy and has spread fear beyond its origin in the Wuhan province of China. As the virus threatens to become a global pandemic, hackers and cybercriminals are using public apprehension over the...
Remote work cybersecurity: Choosing between VPN and ZTNA
With many businesses accepting remote and hybrid work models, businesses are now looking to MSPs to evaluate the long-term sustainability of their existing cybersecurity infrastructure to ensure their businesses are protected. For many, this means turning from existing cybersecurity protections...
Ask an MSP Expert: What is conversation hijacking and how can I protect against it?
Q: Lately we have heard a lot about emerging conversation hijacking threats. What does conversation hijacking entail and how can my MSP business prevent it from negatively affecting our customers? Hackers and other bad actors are always inventing new methods...
Richard Tubb: Why should you move to the managed services model?
When I started running my own IT business, I was your typical one-man-band. A techie crawling under tables, fixing computers, and setting up servers. I was good at what I did, I was professional, and word soon spread. Before long,...
Why is lead generation for MSPs challenging?
“We had a marketing vendor for six months and we didn’t get a single qualified lead!” “We hired a sales guy, but he didn’t last long.” “Our PPC gets leads but most are just emergency buyers.” MSPs are understandably frustrated...
Lost and hopefully not found (by a hacker)
The combination of people gradually returning to offices and corporate campuses and the proliferation of BYOD (bring your own device) during the pandemic is not only causing headaches for CISOs and MSPs, but it’s also resulting in cybersecurity problems. “We...
Ask an Expert: How can I measure my MSP marketing success?
Q: We are investing more money in our MSP marketing, but we’re looking for ways to track our success. What marketing metrics should we measure? First of all, congratulations! Measuring the effectiveness of your campaigns is a great way to...