Expanded XDR capabilities strengthen Barracuda’s security offering
The rise in cyberattacks such as ransomware, spear phishing, and the overall intensified cyberthreat landscape, continues to raise concern for businesses across the globe. With these evolving concerns and threats in mind, Barracuda has announced new enhancements to the Barracuda...
Summer headlines illustrate cybersecurity trends
Across the United States, school buses are rumbling on their routes, campus playgrounds are full of excited and clambering children, and families are back from refreshing vacations, having pushed normal routines aside, which may include keeping up with the latest...
Multi-cloud computing surfaces MSP opportunity and peril
A survey of 1,000 technology practitioners conducted by HashiCorp, a provider of tools for managing cloud infrastructure, suggests that as more organizations embrace multi-cloud computing the number of challenges being encountered is starting to multiply as well. Conducted by Forrester...
Research shows spear phishing continues to grow
The 2021 FBI Internet Crime Report reveals that spear phishing scams snagged more victims than any other type of internet scam last year. Phishing and related tactics are attempts to trick victims into disclosing their credentials and other sensitive information. Phishing...
Sales & Marketing
MSP marketing part 3: Special operations marketing
In part 3 of our journey in the land of MSP marketing, we look at MSPs with full specialization. In this scenario, using mining lingo, you have a very narrow specialization focus. You mine only for diamonds and are willing...
MSP marketing part 2: Maneuver marketing
In Part 1 of this mini-series on MSP marketing, we looked at attrition marketing, the most basic form of marketing MSP services. Now in Part 2, we’ll take a trip in the world of maneuver marketing using the example of...
Solving the MSP sales struggle
Let’s be honest, MSPs don’t have a great track record when it comes to sales. Most MSPs have been able to grow by referral because our addressable market has been very forgiving. Our prospects are bigger and the economy has...
Security
Cloud security incidents on the rise
As more workloads are deployed in the cloud, it’s become increasingly apparent that most organizations are struggling with security. A recent survey of 400 cloud engineering and security practitioners and leaders by the market research firm, Propeller Insights on behalf...
Cybersecurity summits and tools to improve training
Anytime an MSP can expose its engineers and technicians to free training and education, it’s an opportunity that shouldn’t be passed up. One such opportunity is the upcoming “5th Annual Cybersecurity Summit” hosted by CISA and Morehouse College in Atlanta....
MSPs should prepare now for a quantum computing leap
Quantum computing has the potential to disrupt many industries with its, until now, unimaginable speed and ability to parse and interpret data. This gradual proliferation of quantum computing will not only result in unprecedented efficiencies, but also create both opportunity...
Better Business
Special offers can turn prospects into customers
As an MSP, customer loyalty can be a challenge – but first, there is the need to turn a prospect into a customer. These two areas can be inextricably linked: if an MSP operates as a completely open entity where...
Cutting through the complexity of MSP profitability
Do you know if any of your customers are losing you money? It is often reported that any organisation’s profits follow the Pareto principle: 80 percent the profits come from the top 20 percent of the customers. Although this is...
Are you portraying yourself as a strategic partner?
Being an MSP has changed markedly over the years. In the early days (going back as far as being an application service provider or ASP), it was a given that most of the business would come from a web search....
Tech Insight
Tech Time Warp: District judge rules that computer code is protected by copyright
Sept. 22, 1986, marked a milestone in a protracted legal battle between Intel and NEC Corp. over copyright protection of computer code. As they fought for control of the microprocessor market, the two semiconductor companies—Intel American, and NEC Corp. Japanese—found...
Higher salaries make IT hiring for MSPs more challenging
IT labor is still the most expensive cost any managed service provider (MSP) is going to incur, and a new report suggests those costs will only continue to rise. The report, based on an analysis of 907,000 interview requests involving...
Tech Time Warp: Fondness and appreciation for the floppy disk
The BBC recently reported Japanese digital minister Taro Kono had “declared war” on floppy disks. Approximately 1,900 Japanese government activities still require the use of floppy disks, along with CD-ROMs and other outdated technology. Kono vowed to seek regulatory updates...