Survey sees downturn driving more reliance of MSPs
A survey of 500 IT leaders in the U.S. and United Kingdom (UK) suggests managed service providers (MSPs) might have more to gain than lose during an economic downturn.
5 Ways to Convert Marketing Leads to Sales Opportunities
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to...
FBI warns of unpatched medical devices
Industry experts have long been apprehensive about the cybersecurity vulnerabilities posed by the increasing number of IoT medical devices. “Wearable devices are often rushed to market, with little thought to cybersecurity,” says William Hodges, a cybersecurity expert in Miami. “A...
How to keep your customers happy and profitable
To paraphrase Jane Austin, it is a truth universally acknowledged, that an MSP in possession of a good fortune, must be in want of happy customers. The fact is, happy customers tend to be more profitable than those who are...
Sales & Marketing
Is your website optimized, MSPs?
As an MSP, your website is your primary marketing tool, and it is important to capitalize on Search Engine Optimization (SEO) to maximize the effectiveness of this primary marketing tool. According to Raj Khera, a three-time CEO, author, and SEO...
What to do when your website content doesn’t convert leads
You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development strategy isn’t primed for conversion.
Understanding your sales funnel leads to better sales productivity – Part 1
Since the sales funnel is a visual representation of your sales process, you can learn a lot by looking at its shape. A good sales funnel should be wide at the top, where new leads enter and start their journeys...
Security
Podcast: Don’t miss these timely software security tips
A 2021 Harvard Business Review article, “Is Third-Party Software Leaving You Vulnerable to Cyberattacks?” posits that when companies buy digital products, they expect them to be secure and typically don’t test for vulnerabilities down the digital supply chain. Hackers have...
Cyber insurance carriers exerting greater influence over security services
Providers of managed security services may soon find themselves working more often for cyber insurance companies that are getting involved in cybersecurity both before and after a breach. To begin with, the requirements for renewing cybersecurity policies are becoming more...
SMBs need to invest in cybersecurity
A raft of recent reports highlight the threat SMBs face from ransomware and other lurking cyber dangers. Much of the attention has been focused on critical infrastructure: dams, power plants, utilities, and election systems. But for SMBs, essential infrastructure backbones...
Better Business
SMBs need to invest in cybersecurity
A raft of recent reports highlight the threat SMBs face from ransomware and other lurking cyber dangers. Much of the attention has been focused on critical infrastructure: dams, power plants, utilities, and election systems. But for SMBs, essential infrastructure backbones...
Special offers can turn prospects into customers
As an MSP, customer loyalty can be a challenge – but first, there is the need to turn a prospect into a customer. These two areas can be inextricably linked: if an MSP operates as a completely open entity where...
Cutting through the complexity of MSP profitability
Do you know if any of your customers are losing you money? It is often reported that any organisation’s profits follow the Pareto principle: 80 percent the profits come from the top 20 percent of the customers. Although this is...
Tech Insight
Tech Time Warp: The malware RAT known as Regin
On Nov. 25, 2014, the Cybersecurity and Infrastructure Agency (CISA) issued an alert about Regin, a “sophisticated backdoor Trojan used to conduct intelligence-gathering campaigns.” Journalists reported the entities affected by Regin included airlines, telecom companies, energy companies and private individuals....
Tech Time Warp: Long Before FTX, There Was DigiCash
The headlines about the FTX cryptocurrency scandal likely either having you scratching your head or ruing your investment decisions. But FTX is hardly the first such company to declare bankruptcy. One of the first electronic currency platforms, DigiCash, lasted for...
Barracuda recognized as a finalist for 2022 CRN Tech Innovator Awards
We are excited to share that Barracuda has been recognized as a finalist for the 2022 CRN Tech Innovator Awards in two categories: Managed Detection and Response and Security Service Edge. With this achievement, we were recognized for Barracuda XDR,...