Ready, set, DORA
The Digital Operational Resilience Act (DORA) has been slowly rolling out in Europe since 2023, as I highlighted in this post back in March. By January 2025, it will be in full effect. We could make cheeky comments about Dora...
Are you using your prospects’ value curve to boost sales?
One of the biggest challenges for any sales team is to identify the pinnacle priorities that sit at the very top of an executive’s value curve. These are the priorities executives will give time, attention, and budget. So, how can...
Threat Spotlight: How company size affects the email threats targeting your business
It takes less than a minute for someone to fall for a phishing scam. According to the 2024 Data Breach Investigations Report, the median time for a recipient to click on a malicious link after opening the email is 21 seconds, followed by...
Does your MSP portfolio need a new security vendor?
Changing technology vendors can be a daunting and stressful proposition for a managed service provider. Not only do you risk internal operational disruption and performance issues during and after the transition, but you also need to make the switch without...
Sales & Marketing
Ask an MSP Expert: Optimizing marketing resources to boost ROI
Deciding where to invest your marketing dollars and how to amplify your reach can be daunting. It’s important to tailor your strategy to your unique strengths and audience, considering there is no global blueprint that all MSPs must follow. Learn...
Copywriting 101: How MSPs can achieve A-level website copy
Copywriting tends to be an underappreciated art in web design and marketing. Words can look boring next to fancy designs and animations. But here’s the thing about copywriting on managed service provider (MSP) websites: a poorly designed website can still...
Why one “human” call to action on your MSP’s website is the right approach
When was the last time you went to a website and handed over your email address to download a white paper, video, or eBook? You probably can’t remember. A few years back, sure, it might have made sense. These days,...
Security
Cybersecurity Threat Advisory: Cicada3301 ransomware variant
A new ransomware variant has been found, known as Cicada3301. It exhibits similarities to the defunct BlackCat (ALPHV) operation, and it targets both Windows and Linux systems. Review the details in this Cybersecurity Threat Advisory to learn how this variant...
Cybersecurity Threat Advisory: Chrome zero-day vulnerability
A critical zero-day vulnerability in Chrome has been identified, allowing unauthorized access and potential remote code execution on affected systems. Continue reading this Cybersecurity Threat Advisory for more information and to safeguard your systems now. What is the threat? The...
Three new reports from ITRC: H1 breaches, 2023 trends, and a new toll scam
As longtime readers of this space already know, I’m a big fan of the Identity Theft Resource Center (ITRC). Their regular breach reports provide lots of highly detailed statistics, their trend reporting is invaluable to help project the future of...
Better Business
2024 MSP Midyear Outlook: Adapting to shifting markets and leveraging emerging trends
As we approach the second half of 2024, managed service providers (MSPs) are at a critical juncture. The ever-changing landscape of technology, cyber threats, and market demands presents both challenges and opportunities. In our recent “The Evolving Landscape of the...
Crafting the ultimate partner program to drive partner success
Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” Barracuda Vice President of Worldwide Partner Ecosystems – and an avid cyclist – Jason Beal is applying that same idea to Barracuda’s...
MSP tips to properly dispose e-waste
Managed service providers (MSPs) have a lot to do when it comes to keeping their clients safe. For example, they must watch patches, firewalls, IoT, and even dumpsters. While it is illegal to toss electric waste (e-waste) into the dumpster...
Tech Insight
Tech Time Warp: Back to school and back to hacks
Now that we are past Labor Day, school is back in session across the United States—which means summer vacation is over for cybercriminals, too. Let’s dive into this week’s edition of Tech Time Warp. The education sector is increasingly a...
Data migration expertise: A must-have for MSPs
Managed service providers (MSPs) that have data migration expertise are finding their services are in more demand than ever. A survey of 300 application and software development, IT, and security leaders conducted on behalf of Onymos, found that more than...
Tech Time Warp: Bidding adieu to AppleTalk
Fifteen years ago, Apple quietly discontinued one of its innovations from the 1980s: the AppleTalk networking protocol. When Apple released Mac OS X 10.6 (Snow Leopard), it ended support for its proprietary local area networking system, moving fully to TCP/IP-based...
