Expanded XDR capabilities strengthen Barracuda’s security offering
The rise in cyberattacks such as ransomware, spear phishing, and the overall intensified cyberthreat landscape, continues to raise concern for businesses across the globe. With these evolving concerns and threats in mind, Barracuda has announced new enhancements to the Barracuda...
Summer headlines illustrate cybersecurity trends
Across the United States, school buses are rumbling on their routes, campus playgrounds are full of excited and clambering children, and families are back from refreshing vacations, having pushed normal routines aside, which may include keeping up with the latest...
Multi-cloud computing surfaces MSP opportunity and peril
A survey of 1,000 technology practitioners conducted by HashiCorp, a provider of tools for managing cloud infrastructure, suggests that as more organizations embrace multi-cloud computing the number of challenges being encountered is starting to multiply as well. Conducted by Forrester...
Research shows spear phishing continues to grow
The 2021 FBI Internet Crime Report reveals that spear phishing scams snagged more victims than any other type of internet scam last year. Phishing and related tactics are attempts to trick victims into disclosing their credentials and other sensitive information. Phishing...
Sales & Marketing
MSP marketing part 3: Special operations marketing
In part 3 of our journey in the land of MSP marketing, we look at MSPs with full specialization. In this scenario, using mining lingo, you have a very narrow specialization focus. You mine only for diamonds and are willing...
MSP marketing part 2: Maneuver marketing
In Part 1 of this mini-series on MSP marketing, we looked at attrition marketing, the most basic form of marketing MSP services. Now in Part 2, we’ll take a trip in the world of maneuver marketing using the example of...
Solving the MSP sales struggle
Let’s be honest, MSPs don’t have a great track record when it comes to sales. Most MSPs have been able to grow by referral because our addressable market has been very forgiving. Our prospects are bigger and the economy has...
Security
MSPs need to focus on cloud services that matter most
There’s no doubt that cloud computing services can be overwhelming to navigate, but a new survey suggests that the actual number of services regularly used by organizations is rather narrow. Civo, a provider of cloud services, recently surveyed IT leaders...
Make the most of Cybersecurity Awareness Month
Since 2004, October has been recognized by the United States government as Cybersecurity Awareness Month (CAM). You can read the most recent presidential proclamation of CAM here. For those of us whose roles require us to be aware of cybersecurity year-round,...
Beyond ransomware: A look at other malware threats
There continues to be a lot of focus on ransomware and how it continues to infiltrate companies and institutions. But ignoring “good old-fashioned malware” – a catch-all term for a huge grab-bag of nasty stuff, including DDoS, credential swiping, bank account scraping,...
Better Business
Special offers can turn prospects into customers
As an MSP, customer loyalty can be a challenge – but first, there is the need to turn a prospect into a customer. These two areas can be inextricably linked: if an MSP operates as a completely open entity where...
Cutting through the complexity of MSP profitability
Do you know if any of your customers are losing you money? It is often reported that any organisation’s profits follow the Pareto principle: 80 percent the profits come from the top 20 percent of the customers. Although this is...
Are you portraying yourself as a strategic partner?
Being an MSP has changed markedly over the years. In the early days (going back as far as being an application service provider or ASP), it was a given that most of the business would come from a web search....
Tech Insight
Tech Time Warp: Cybersecurity Awareness Month turns 18
Cybersecurity is finally of age—as an awareness month, anyway. Oct. 1 marks the start of the 18th annual Cybersecurity Awareness Month organized by the Cybersecurity and Infrastructure Security Agency (CISA) and the National Cybersecurity Alliance (NCA).
Tech Time Warp: District judge rules that computer code is protected by copyright
Sept. 22, 1986, marked a milestone in a protracted legal battle between Intel and NEC Corp. over copyright protection of computer code. As they fought for control of the microprocessor market, the two semiconductor companies—Intel American, and NEC Corp. Japanese—found...
Higher salaries make IT hiring for MSPs more challenging
IT labor is still the most expensive cost any managed service provider (MSP) is going to incur, and a new report suggests those costs will only continue to rise. The report, based on an analysis of 907,000 interview requests involving...