Weathering the storm: Partners stay positive

Weathering the storm: Partners stay positive

In the face of growing uncertainty, a survey of 705 technology partners in North America and Western Europe finds more than three-quarters (87 percent) expect to grow revenues in 2025, with a subset of that group (18 percent) expecting more...

/ May 8, 2025
IoT security
MSPs: Time to capitalize on the IoT security business opportunity

MSPs: Time to capitalize on the IoT security business opportunity

Managed service providers (MSPs) looking for a rich vein of underutilized market opportunities should examine the business case for delivering IoT security and risk management. So many potential MSP clients already have the traditional bases covered when it comes to...

/ May 7, 2025
SEO
What over 850 #1 rankings taught us about real MSP SEO

What over 850 #1 rankings taught us about real MSP SEO

Search Engine Optimization (SEO) is full of noise, and a lot of it is wrong. Managed service providers (MSPs) come to us frustrated and exhausted: spending months chasing 400+ keywords, endlessly tweaking technical settings, and still falling short of competitors...

/ May 6, 2025
email security
Email security under siege: How MSPs can win the war against phishing

Email security under siege: How MSPs can win the war against phishing

Phishing attacks are no longer the clumsy attempts of the past. They’re evolving at an alarming rate, forcing managed service providers (MSPs) to radically adapt their email security strategies to protect their customers effectively. Automated phishing tools, the weaponization of...

/ May 5, 2025

Sales & Marketing

ROI
ROI: How smarter MSPs turn $1 into $5 — again and again

ROI: How smarter MSPs turn $1 into $5 — again and again

When it comes to your marketing metrics, it’s easy to get distracted. Impression rates, website traffic, click-throughs, email opens—you watch the numbers climb and wonder: Is this working? But there’s only one number that tells the full story: Return on...

/ May 14, 2025
emails
How AI and data are revolutionizing B2B email outreach

How AI and data are revolutionizing B2B email outreach

Do you know that moment when you hit send on a prospecting email, feeling confident it will start a conversation? And then—nothing. No reply. No engagement. Just radio silence. You’re not alone. MSP reps are feeling it, watching their email...

/ May 8, 2025
AI marketing
The future of MSP marketing: How AI enhances, not replaces, creativity in MSP marketing

The future of MSP marketing: How AI enhances, not replaces, creativity in MSP marketing

Artificial intelligence (AI) is reshaping industries, and managed service provider (MSP) marketing is no exception. As AI-driven tools become increasingly advanced, many marketers wonder how this technology will impact human creativity. The reality? AI isn’t here to replace marketers, especially...

/ April 24, 2025
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Security

CIRP
An MSP’s guide to building cybersecurity incident response plan

An MSP’s guide to building cybersecurity incident response plan

Last week, we spoke with industry experts about why every organization needs a solid cybersecurity incident response plan (CIRP). This week, we’re taking it a step further—breaking down the essential steps Managed Service Providers (MSPs) should follow to build a...

/ May 13, 2025
soc threat radar
SOC Threat Radar — May 2025

SOC Threat Radar — May 2025

In this edition of the SOC Threat Radar, Barracuda Managed XDR’s security solutions, threat intelligence, and SOC analysts highlight key developments from the past month that organizations should have on their radar, including: A 38% rise in attacks targeting FortiGate...

/ May 12, 2025
Cybersecurity Threat Advisory
Cybersecurity Threat Advisory: Cisco critical vulnerability

Cybersecurity Threat Advisory: Cisco critical vulnerability

Cisco has released software patches to fix a critical security flaw, CVE-2025-20188, affecting its IOS XE Wireless Controller software. With a maximum CVSS score of 10.0, the vulnerability could enable unauthenticated remote attackers to gain full root access to impacted...

/ May 12, 2025
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Better Business

Global MSP Day
Global MSP Day: Honoring the unsung heroes of cybersecurity

Global MSP Day: Honoring the unsung heroes of cybersecurity

Global MSP Day is a day designed to bring the unique managed services ecosystem together to recognize the support, protection, and value managed services providers (MSPs) bring to the business community. The eighth annual celebration is scheduled on Thursday, June...

/ May 14, 2025
managed services
Managed services redefined: Expanding beyond IT

Managed services redefined: Expanding beyond IT

A global survey of over 1,240 business leaders from organizations with more than $100 million in revenue suggests that enterprises are increasingly relying on managed service providers (MSPs) to assume responsibility of entire business processes. Conducted by KPMG and HFS...

/ May 1, 2025
MSPs focus
Maximizing value: MSPs focus on IT cost optimization

Maximizing value: MSPs focus on IT cost optimization

In the coming weeks, IT organizations will be turning to managed service providers (MSPs) to help them optimize their existing investments during this period of uncertainty. Historically, when faced with economic challenges, IT organizations have focused on two key areas:...

/ April 24, 2025
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Tech Insight

Pioneers in Tech
Pioneers in Tech: Happy early birthday to Ivan Sutherland, the “Father of Computer Graphics”

Pioneers in Tech: Happy early birthday to Ivan Sutherland, the “Father of Computer Graphics”

As we celebrate the early birthday of Ivan Sutherland—the “Father of Computer Graphics”—this edition of Pioneers in Tech takes a look at his groundbreaking legacy. Born May 16, 1938, in Hastings, Nebraska, Sutherland invented the Sketchpad for his doctoral thesis...

/ May 9, 2025
Tech Time Warp
Tech Time Warp: A Blaster from the past

Tech Time Warp: A Blaster from the past

Although early conclusions suggest a cyber attack was not the cause of the historic April 28 power outages in Spain, Portugal, and parts of France, only time and the inevitable investigations will tell. The blackout does bring to mind another...

/ May 2, 2025
Tech Time Warp
Tech Time Warp: Beware of the nefarious floppy disk

Tech Time Warp: Beware of the nefarious floppy disk

Modern computer users are becoming increasingly aware of the potential cybersecurity risks associated with USB drives. (Whatever you do, don’t get curious about a USB drive you find on the ground!) In this edition of Tech Time Warp learn about how similar...

/ April 25, 2025
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