Ask an MSP Expert: How do we protect our healthcare clients’ data?
Q: We have a growing number of healthcare clients. Maintaining their security used to be not that much different from our other customers, but with the explosion of IoT, there are so many more threats that they are susceptible to....
3 leadership books every MSP should read
An integral aspect of any business is looking for new ways and ideas on how to improve your business practices from within. If your MSP can accomplish this, every area of the business will benefit — from customer satisfaction to...
5G network opportunity starts to come into focus for MSPs at CES
5G networking was all the rage this week at the Consumer Electronics Show (CES). Despite all the sound and fury emanating from providers of carrier services and manufacturers of processors, such as Intel, very little has changed in terms of...
Why unsubscribes are actually a GOOD thing for your MSP’s email marketing list
The other day, I was on a conference call with one of my regular MSP marketing clients. I consider them as someone who I’ve had a great relationship with over the past few years. We were preparing a new email...
Sales & Marketing
Why you shouldn’t fear the word “No” when selling
The following is an example of a question that I get from MSPs FREQUENTLY: “Once I get the contact on the phone, say the CEO, he or she will usually say, ‘Yes, I got your information and passed it on...
Ask An MSP Expert: Any MSP marketing pitfalls to avoid in 2019?
Q: What are some MSP marketing mistakes that you see often and how can we avoid them in 2019? In the world of MSP marketing, there are many trends and practices that quickly become popular, and it will suddenly seem...
Ask An MSP Expert: What are some MSP marketing musts for 2019?
Q: We recently hired a new marketing team member starting in the New Year. While we’ve done marketing for our IT service business in the past, it’s always been in fits and starts. I want to make sure our new...
Security
Are chatbots the next major cyber security threat?
Me: “Where can I find a course catalogue online?” SmooSmoo: “Yep, I believe I know this one. 😉 I’ve found there’s an answer for your question, but it is not a public article. You need to login first to reveal the...
Malicious memes?
We’ve all seen them and laughed at them. There’s “Grumpy Cat” or “Be Like Bill.” In some cases, these memes have racked up over a billion views. That’s almost 20 percent of the world’s population who have been “dancing like the...
6 areas for MSPs to watch in 2019
2019. We have a year to get comfortable with those four digits, and it’s a good thing because they will bring quite a few changes to the growing IoT ecosystem and a few security challenges. We know you’re busy unwrapping...
Better Business
OK – you’re an MSP. Now what?
MSPs have varied prospect bases. Some focus on servicing large enterprises where the effective decision maker is a technical person or group. But for the many MSPs that target small and medium enterprises (SMEs), there is often a completely different...
Retail sector emerges as a larger opportunity for MSPs
Many managed service providers (MSPs) initially got their start by providing support for point-of-sale (PoS) systems and digital signage deployed in retail outlets that are difficult for internal IT organizations short on staff to support. As IT continues to evolve...
Ask an MSP Expert: What growth opportunities should we investigate in 2019?
Q: In the new year we would like to expand our IT service business. What are some opportunities we should consider pursuing? The new year symbolizes a fresh start — which can be a new chance for your IT services...
Tech Insight
You could learn a lot by watching Amazon
You could learn a lot by watching what Amazon does as a company. It may be much larger than yours, but there are certain actions and guiding principles from the company that are worth paying attention to.
Tech Time Warp: Happy birthday, Blackberry!
On Jan. 19, the Blackberry turns 20. Not quite old enough to drink, but still relegated to the history books. (Although a spot at the Smithsonian isn’t too shabby.)
Increasing investments in IT automation will have profound implications for MSPs in 2019
Arguably, whenever a new use case for IT is being considered, MSPs are presented with one of the best opportunities to engage the customer. In these circumstances, MSPs don’t usually have to contend with as much bias as relying on...