Weathering the storm: Partners stay positive
In the face of growing uncertainty, a survey of 705 technology partners in North America and Western Europe finds more than three-quarters (87 percent) expect to grow revenues in 2025, with a subset of that group (18 percent) expecting more...
MSPs: Time to capitalize on the IoT security business opportunity
Managed service providers (MSPs) looking for a rich vein of underutilized market opportunities should examine the business case for delivering IoT security and risk management. So many potential MSP clients already have the traditional bases covered when it comes to...
What over 850 #1 rankings taught us about real MSP SEO
Search Engine Optimization (SEO) is full of noise, and a lot of it is wrong. Managed service providers (MSPs) come to us frustrated and exhausted: spending months chasing 400+ keywords, endlessly tweaking technical settings, and still falling short of competitors...
Email security under siege: How MSPs can win the war against phishing
Phishing attacks are no longer the clumsy attempts of the past. They’re evolving at an alarming rate, forcing managed service providers (MSPs) to radically adapt their email security strategies to protect their customers effectively. Automated phishing tools, the weaponization of...
Sales & Marketing
ROI: How smarter MSPs turn $1 into $5 — again and again
When it comes to your marketing metrics, it’s easy to get distracted. Impression rates, website traffic, click-throughs, email opens—you watch the numbers climb and wonder: Is this working? But there’s only one number that tells the full story: Return on...
How AI and data are revolutionizing B2B email outreach
Do you know that moment when you hit send on a prospecting email, feeling confident it will start a conversation? And then—nothing. No reply. No engagement. Just radio silence. You’re not alone. MSP reps are feeling it, watching their email...
The future of MSP marketing: How AI enhances, not replaces, creativity in MSP marketing
Artificial intelligence (AI) is reshaping industries, and managed service provider (MSP) marketing is no exception. As AI-driven tools become increasingly advanced, many marketers wonder how this technology will impact human creativity. The reality? AI isn’t here to replace marketers, especially...
Security
An MSP’s guide to building cybersecurity incident response plan
Last week, we spoke with industry experts about why every organization needs a solid cybersecurity incident response plan (CIRP). This week, we’re taking it a step further—breaking down the essential steps Managed Service Providers (MSPs) should follow to build a...
SOC Threat Radar — May 2025
In this edition of the SOC Threat Radar, Barracuda Managed XDR’s security solutions, threat intelligence, and SOC analysts highlight key developments from the past month that organizations should have on their radar, including: A 38% rise in attacks targeting FortiGate...
Cybersecurity Threat Advisory: Cisco critical vulnerability
Cisco has released software patches to fix a critical security flaw, CVE-2025-20188, affecting its IOS XE Wireless Controller software. With a maximum CVSS score of 10.0, the vulnerability could enable unauthenticated remote attackers to gain full root access to impacted...
Better Business
Global MSP Day: Honoring the unsung heroes of cybersecurity
Global MSP Day is a day designed to bring the unique managed services ecosystem together to recognize the support, protection, and value managed services providers (MSPs) bring to the business community. The eighth annual celebration is scheduled on Thursday, June...
Managed services redefined: Expanding beyond IT
A global survey of over 1,240 business leaders from organizations with more than $100 million in revenue suggests that enterprises are increasingly relying on managed service providers (MSPs) to assume responsibility of entire business processes. Conducted by KPMG and HFS...
Maximizing value: MSPs focus on IT cost optimization
In the coming weeks, IT organizations will be turning to managed service providers (MSPs) to help them optimize their existing investments during this period of uncertainty. Historically, when faced with economic challenges, IT organizations have focused on two key areas:...
Tech Insight
Pioneers in Tech: Happy early birthday to Ivan Sutherland, the “Father of Computer Graphics”
As we celebrate the early birthday of Ivan Sutherland—the “Father of Computer Graphics”—this edition of Pioneers in Tech takes a look at his groundbreaking legacy. Born May 16, 1938, in Hastings, Nebraska, Sutherland invented the Sketchpad for his doctoral thesis...
Tech Time Warp: A Blaster from the past
Although early conclusions suggest a cyber attack was not the cause of the historic April 28 power outages in Spain, Portugal, and parts of France, only time and the inevitable investigations will tell. The blackout does bring to mind another...
Tech Time Warp: Beware of the nefarious floppy disk
Modern computer users are becoming increasingly aware of the potential cybersecurity risks associated with USB drives. (Whatever you do, don’t get curious about a USB drive you find on the ground!) In this edition of Tech Time Warp learn about how similar...
