Microsoft survey finds high growth companies are embracing AI
A couple of weeks ago, I wrote a piece on AI as an adjunct to your work, one that MSPs should definitely be embracing as a way to help your clients work more efficiently. This week, Microsoft came out with...
Patching won’t solve all your security problems
I feel like I’m constantly receiving emails warning me about a program’s security vulnerability, saying how I need to download a patch. With all these alerts, I often grow exasperated about the number of security patches that I’m supposed to apply...
If you want to win more MSP clients, you need to surprise them
As an essential part of our onboarding process with any new client at Tech Pro Marketing, we always go through a phase of competitor research. It’s always a good idea to keep up-to-date with what is going on in the industry,...
IoT starts to emerge as major opportunity for MSPs
The reality surrounding the Internet of Things (IoT) may finally be starting to live up to the hype. A global survey of 1,758 businesses conducted by Vodafone finds that more than a third (34 percent) have implemented IoT, with 70...
Sales & Marketing
Navigating the great IT sales paradox
One of the most frustrating things IT services providers need to contend with these days is that while the sales funnel has collapsed, it’s actually taking longer than ever to close a deal.
3 Key steps to building the perfect email marketing campaign
While email may not seem like the most avant-garde medium, the truth is the average dollar spent on email marketing leads to a return on investment of nearly $40. It is among the most effective marketing tools when used correctly,...
Getting 10 times the revenue from everything you do
When I’m working with a client to plan their marketing action list, one of the things I always do is take a campaign they’re currently doing that IS working and see how I can increase the payout. Unfortunately, most people...
Security
Your local restaurant might be an IoT hotspot
What telecommuter hasn’t used McDonalds or Starbucks as an office away from the office? I know I’ve spent plenty of hours under those famous golden arches while on the road. The unsecured guest Wi-Fi flows as smoothly as the coffee,...
Ask an MSP Expert: What is a BEC attack and how do I explain it to my customers?
Q: We’ve heard that BEC attacks are one of the most prominent cybersecurity threats to our customers’ businesses today. What is this and how can we protect our SMBs from its attempts to breach our defenses? Business Email Compromise (BEC)...
The rise of malspam
If you are like me, you are probably finding it hard to believe that the first quarter of 2019 is almost over. It seems like a good time to stop and take a breath and look at what some of this...
Better Business
Percentage of channel partners offering managed services achieves critical mass
It’s been a very long time coming, but it looks like there may finally be more channel partners offering managed services than traditional break-fix services. A survey of subscribers published this week by ChannelPro finds the number of partners offering...
Helping SMBs overcome their technology growth fears
When I started in IT support, most office networks consisted of a server room, some desktop computers, and maybe a few printers and scanners. This meant the default 192.168.1.X range was enough for more than a hundred staff. That’s far...
How an MSP can meet its most complex needs
You may well be aware of Abraham Maslow’s ‘hierarchy of needs’, which he created in 1943 in “A Theory of Human Motivation.” The basis of the hierarchy is that there are some basic areas an individual needs to meet to...
Tech Insight
IT modernization initiatives begin to gain momentum
Most business and IT leaders intuitively understand that legacy IT applications and infrastructure make their organization less agile. That’s become a significant issue because most of them are also keenly aware of the need to embrace digital business transformation initiatives...
Tech Time Warp: Pentium processor makes its debut
Pentium. Even a quarter-century after the processor first made its debut, the brand name still carries connotations of speed and innovation. Intel’s famous product processor line was introduced March 22, 1993, and despite some notable issues, Pentium was above all...
Automation challenges for MSPs to overcome
Previously, we examined why MSPs should move on from manually documenting systems, in favor of automation. Manual documentation comes with far too many of its own challenges to justify a status of being the preferred method of documentation. In its...