Ask an MSP Expert: Bridging the BYOD security gap
Q: BYOD has become a requirement for many of my customers. With the growth of cyberattacks, we need to implement an official BYOD policy that is flexible yet protects our customers. We are finding this to be a hard balance...
Getting uncomfortable to succeed with MSP marketing
MSP marketing isn’t a shot in the dark. It’s not a guess or a gut feeling. Successful client acquisition methods are all about discipline, consistency, and coping with ambiguity. I recognize that most business owners are in business to deliver...
Rise of data monetization bodes well for MSPs
When it comes to data management, a full 96 percent of IT organizations are now operating at or over capacity, with not much relief in sight, at a time when more organizations than ever are evaluating data monetization opportunities. A...
Ransomware causes critical damage for businesses around the world
With a rash of ransomware attacks on high-profile American companies in recent weeks, the government is urging businesses to fortify their defenses across all verticals. Ransomware has recently gone beyond holding a single business’s data hostage and is now creating mayhem...
Sales & Marketing
Avoid these serious mistakes in your MSP Marketing
As someone who has spent years helping MSPs of all types generate leads and grow their companies, I’ve seen far too many people make the same MSP marketing mistakes time and again. I’m not talking about underestimating SEO or having...
Social media – an MSP’s friend or foe?
For MSPs, the power of social media cannot be underestimated. This is a double-edged sword: although social media can be a strong positive force, it is also an easy way to lose the hard-won trust of your customers in a...
Understanding the value of MSP lead generation
As an MSP, generating leads is not an easy task. It takes strategy, persistence, and most importantly, patience. At SALT Marketing I’ve talked with hundreds of MSPs interested in growth. Each one of them had their own definition for success...
Security
New eBook: Conversational email security for MSPs
Email security is essential for all businesses and a very lucrative managed security service for MSPs. With the many solutions in the market, it can be overwhelming for MSPs to choose the right solution to use for their customers, especially...
Tech Time Warp: Stuxnet takes malware to the next level
Today’s action movies and thrillers routinely feature some hacker-type who—armed with a laptop in a chunky military-grade case—can infiltrate the most impenetrable of digital fortresses in a few furious keystrokes. But in the real-life case of Stuxnet, first detected in...
Rising travel brings increased cybersecurity risks
With the pandemic easing considerably in the United States and receding in other countries, business travel is starting to return to pre-pandemic levels. But normal travel can also bring with it a host of cybersecurity dangers. Forbes Magazine illustrated the...
Better Business
Selling yourself as a one-man MSP
If your MSP business is a one-man shop, there are a variety of challenges you face that larger MSPs don’t have to overcome. For example, you probably run into some different objections when pitching yourself and your services to prospects,...
What your MSP business can measure, can also be managed
In my previous article, I recommended that MSPs make decisions based on clearly defined metrics, rather than just your gut feelings. In this post, I want to take a deeper dive into the value of managing your MSP business with...
Redefining MSP business success: Finding your customer alpha
What does success look like in this day and age for an MSP business? Are those moments of legend, those breakthroughs still important in establishing the long-term success of a company? Following a year which has fundamentally changed so many...
Tech Insight
MSPs must follow the data to find the money
Savvy managed service providers (MSPs) need to be paying more attention to where data is being processed and analyzed because the pendulum is definitely swinging once again. The bulk of enterprise IT organizations today are in the midst of some...
Pioneers in Tech: Remembering the life of Alan Turing
The life of Alan Turing —the man who broke the Nazi Enigma code in World War II, providing the intelligence that led the Allies to victory—is one of many wrenching stories to be remembered during Pride Month, the annual remembrance...
Tech Time Warp: ExploreZip worm cleans out Microsoft Office files
Just a few months after the Melissa virus attacked computers, wreaking an estimated $80 million in damage, the ExploreZip worm began zipping through computers across the globe, destroying any Microsoft Office files in its path. First detected in June 1999,...