When to use lead generation campaigns vs sales prospecting
I frequently recommend using lead generation, and then in the next breath mention sales prospecting when we’re defining new business development strategies and building client campaigns. When it comes to lead generation vs sales prospecting activities, I’ve realized that business owners –...
Rise of multi-cloud computing bodes well for MSPs
The management of cloud computing environments is becoming a bigger opportunity for service providers as more organizations begin to consume services from multiple providers.
ChatGPT ushers in a new era of hacking
ChatGPT is taking the world by storm with its massive haul of conversational Q&As and supercharged AI. “People need to understand that ChatGPT is just the beginning, it is heralding a new era of AI, and the cybercriminals have just as...
Cybersecurity predictions for 2023
The past several years have taught us to expect the unexpected regarding world events, economics, and cybercrime. However, as we head into 2023, a few emerging trends – and several ongoing challenges – will shape the type and frequency of...
Sales & Marketing
The must-have MSP collateral – the buyer’s guide
In the age of content marketing, it’s easy for MSPs to lose sight of the marketing aspect of landing new clients, and instead fall into the trap of merely generating more and more content for the sake of creating content....
10 simple games to make sales prospecting fun (seriously)
You’ve probably heard that in sales prospecting, it takes reps 10 “no’s” to get one “yes.” I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person and dozens of emails to yield a...
Ask an MSP Expert: How to convert website visitors into leads
In a recent webinar with Barracuda MSP, Kendra Lee, president and founder of KLA Group, shared 5 steps that can help convert website visitors into leads. During the webinar, Kendra highlighted strategies that MSPs can leverage to generate traffic to...
Security
Insights for 2023 from Barracuda’s CRN Channel Chiefs
Yesterday, CRN®, a brand of The Channel Company, announced its 2023 Channel Chiefs list. Every year, this list honors the IT channel executives who work tirelessly to advance the channel agenda and deliver successful channel partner programs and strategies, and two...
Cybersecurity tops IT spending priority list for 2023
A survey of 837 IT leaders and 201 line of business (LOB) executives conducted by the market research form Foundry, a unit of International Data Group (IDG), finds 91 percent of CIOs expect their technology budgets to either increase or...
Cybersecurity Threat Advisory: Atlassian critical remote code execution vulnerability
A critical remote code execution vulnerability has been discovered in the Jira Service Management Server and Data Center owned by Atlassian, tracked as CVE-2023-22501. This vulnerability could allow an unauthenticated attacker to impersonate other users and gain remote access to...
Better Business
MSPs should align messaging to the evolving workplace
The Great Resignation. The Great Redundancy. Quiet Quitting. Fake Remote Working. All the above show how the workplace is evolving – people quitting jobs that they no longer enjoy; being let go by employers attempting to rein in costs; avoiding...
Top 12 posts from SmarterMSP in 2022
It’s safe to say that 2022 was full of both new and old cybersecurity trends and threats. SmarterMSP shared many cybersecurity threat advisories, new security updates and guidelines, marketing recommendations and best practices, and much more. It hasn’t been a...
SMBs need to invest in cybersecurity
A raft of recent reports highlight the threat SMBs face from ransomware and other lurking cyber dangers. Much of the attention has been focused on critical infrastructure: dams, power plants, utilities, and election systems. But for SMBs, essential infrastructure backbones...
Tech Insight
Tech Time Warp: The first published reference to “vaporware”
We all know people who are long on ideas and short on execution. In the software world, one might say these people create “vaporware.” Let’s get into this week’s Tech Time Warp. This term was first used in a Feb....
Tech Time Warp: Blackworm Offers Rare Chance to Analyze Spread of a Virus
In late January 2006, stopping the worm known as Blackworm (aka Nyxem, MyWife, Blackmal and, interestingly, Kama Sutra) was at the top of most network administrators’ to-do lists.
Tech Time Warp: Apple introduces the Lisa, its first personal computer
“Do you know, I put together that entire project—including the presentation slides—just this morning?” One might think the man at the start of this 1984 Apple demo video is starting to “mansplain” something to his female colleague. But then he...