platform engineering
Seize the opportunity: Managed platform engineering services

Seize the opportunity: Managed platform engineering services

One of the nascent trends in IT that is gaining  traction is the rise of platform engineering. This centralized approach focuses on optimizing the application developer experience, striking a balance between the flexibility to use preferred tools or platforms and...

/ January 2, 2025
cybersecurity 2025
Experts look ahead part 1: Cybersecurity in 2025

Experts look ahead part 1: Cybersecurity in 2025

With the new year here, we thought we’d check with various experts to see if they could peer into their crystal balls and predict what 2025 might bring to the world of cybersecurity. Their insights and predictions paint a picture...

/ January 1, 2025
Cybersecurity Threat Advisory
The top viewed Cybersecurity Threat Advisories in 2024

The top viewed Cybersecurity Threat Advisories in 2024

2024 was a standout year in cybersecurity. With over 130 Cybersecurity Threat Advisory issued, SmarterMSP.com reflects on the most viewed emerging threats by our audience. From targeted industry attacks to zero-click vulnerabilities and high CVSS flaws, here are the top...

/ December 30, 2024
Tech Time Warp: The 20th anniversary of Facebook’s one millionth user

Tech Time Warp: The 20th anniversary of Facebook’s one millionth user

Nearly 40 percent of the world’s total population—more than 3 billion people—uses Facebook each month, and of those, 2.11 billion log into Facebook every day. As ubiquitous as Facebook is in contemporary society, it’s incredible to think that just 20...

/ December 27, 2024

Sales & Marketing

2025 trends for MSP marketing

2025 trends for MSP marketing

It’s that time of year again—the time when we set goals and look forward to what the new year may bring. I’ve been in the managed service provider (MSP) marketing space for a very long time – and I can...

/ January 22, 2025
Top 5 marketing opportunities for MSPs in 2025

Top 5 marketing opportunities for MSPs in 2025

As we enter 2025, it’s the perfect time for managed service providers (MSPs) to reflect on their marketing strategies. This past year has brought many lessons, and while we’ve seen some marketing efforts have hit the mark, others have fallen...

/ January 9, 2025
MSP Marketing
Less is more: Why your MSP marketing plan should stop at page 1

Less is more: Why your MSP marketing plan should stop at page 1

On the surface, managed service provider (MSP) marketing may sound like a big, complex process. We work with a lot of MSPs who believe they need an exhaustive marketing plan with dozens of pages, graphs, charts, and everything else. In...

/ January 6, 2025
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Security

Threat Spotlight: Tycoon 2FA phishing kit updated to evade inspection

Threat Spotlight: Tycoon 2FA phishing kit updated to evade inspection

This Threat Spotlight sheds light on the Tycoon multi-factor authentication phishing kit and the tactics it uses to evade protection solutions. Phishing-as-a-Service (PhaaS) provides attackers with advanced toolsets and templates that enable them to quickly deploy phishing campaigns. The rapid...

/ January 23, 2025
MSPs opportunity
Unlocking a new opportunity: Selling cybersecurity to schools for MSPs

Unlocking a new opportunity: Selling cybersecurity to schools for MSPs

Managed service providers (MSPs) often overlook schools and other educational institutions, even though they present an excellent opportunity for new business. That is, if one is ready to handle some of their inherent challenges. According to various market research reports,...

/ January 21, 2025
The SOC case files: XDR’s automation offers rapid cloud protection

The SOC case files: XDR’s automation offers rapid cloud protection

This edition of the SOC case files showcases how Barracuda Managed XDR detects an impossible travel, indicating a user login credentials were compromised. Incident summary An employee at a telecommunications company connected as usual to their cloud account. They then...

/ January 20, 2025 / 2 Comments
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Better Business

expected AI
AI adoption: Challenges and opportunities for MSPs

AI adoption: Challenges and opportunities for MSPs

An expected boon to IT spending driven by investments in artificial intelligence (AI) may take longer to materialize than expected. A UBS survey of over 120 IT executives found that only 11 percent are running an AI application in a...

/ January 23, 2025
Differentiate service offerings
Tip Tuesday: Differentiate your service offerings with customization

Tip Tuesday: Differentiate your service offerings with customization

As the managed services industry becomes more crowded, succeeding as a managed service provider (MSP) requires you to differentiate your service offerings, and to convince your current and potential clients that your company and services will allow them to accomplish...

/ January 21, 2025
cloud spending
Major 2025 spike in cloud spending bodes well for MSPs

Major 2025 spike in cloud spending bodes well for MSPs

Gartner is forecasting a 21.5 percent increase in spending on public cloud services in 2025. This increase is forecasted based on the investments in artificial intelligence (AI). The market research firm expects cloud spending to reach $723.4 billion, up from $595.7...

/ January 16, 2025
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Tech Insight

Tech Time Warp
Tech Time Warp: The public learns about the SAGE air defense system

Tech Time Warp: The public learns about the SAGE air defense system

Do you know those massive computers in old movies? The ones with rows of blinking lights and lots of buttons, as featured in Dr. Strangelove and so many other films? Those weren’t the product of a Hollywood imagination—they were based...

/ January 17, 2025
Pioneers in Tech
Pioneers in Tech: Peter de Jager, the oracle of Y2K

Pioneers in Tech: Peter de Jager, the oracle of Y2K

On page 115 of the Sept. 6, 1993, issue of Computerworld, a Canadian computer consultant named Peter de Jager launched an industry: responding to Y2K. Learn more about De Jager in this edition of Pioneers in Tech. De Jager warned:...

/ January 10, 2025
Tech Time Warp
Tech Time Warp: 50 Years of the Microsoft brand

Tech Time Warp: 50 Years of the Microsoft brand

On Jan. 2, 1975, Microsoft co-founders Bill Gates and Paul Allen wrote a letter to MITS, the manufacturer of the Altair computer. Inspired by a Popular Electronics article about the Altair 8800, Gates and Allen—who were geeking out on microprocessors...

/ January 3, 2025
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