Seize the opportunity: Managed platform engineering services
One of the nascent trends in IT that is gaining traction is the rise of platform engineering. This centralized approach focuses on optimizing the application developer experience, striking a balance between the flexibility to use preferred tools or platforms and...
Experts look ahead part 1: Cybersecurity in 2025
With the new year here, we thought we’d check with various experts to see if they could peer into their crystal balls and predict what 2025 might bring to the world of cybersecurity. Their insights and predictions paint a picture...
The top viewed Cybersecurity Threat Advisories in 2024
2024 was a standout year in cybersecurity. With over 130 Cybersecurity Threat Advisory issued, SmarterMSP.com reflects on the most viewed emerging threats by our audience. From targeted industry attacks to zero-click vulnerabilities and high CVSS flaws, here are the top...
Tech Time Warp: The 20th anniversary of Facebook’s one millionth user
Nearly 40 percent of the world’s total population—more than 3 billion people—uses Facebook each month, and of those, 2.11 billion log into Facebook every day. As ubiquitous as Facebook is in contemporary society, it’s incredible to think that just 20...
Sales & Marketing
2025 trends for MSP marketing
It’s that time of year again—the time when we set goals and look forward to what the new year may bring. I’ve been in the managed service provider (MSP) marketing space for a very long time – and I can...
Top 5 marketing opportunities for MSPs in 2025
As we enter 2025, it’s the perfect time for managed service providers (MSPs) to reflect on their marketing strategies. This past year has brought many lessons, and while we’ve seen some marketing efforts have hit the mark, others have fallen...
Less is more: Why your MSP marketing plan should stop at page 1
On the surface, managed service provider (MSP) marketing may sound like a big, complex process. We work with a lot of MSPs who believe they need an exhaustive marketing plan with dozens of pages, graphs, charts, and everything else. In...
Security
Threat Spotlight: Tycoon 2FA phishing kit updated to evade inspection
This Threat Spotlight sheds light on the Tycoon multi-factor authentication phishing kit and the tactics it uses to evade protection solutions. Phishing-as-a-Service (PhaaS) provides attackers with advanced toolsets and templates that enable them to quickly deploy phishing campaigns. The rapid...
Unlocking a new opportunity: Selling cybersecurity to schools for MSPs
Managed service providers (MSPs) often overlook schools and other educational institutions, even though they present an excellent opportunity for new business. That is, if one is ready to handle some of their inherent challenges. According to various market research reports,...
The SOC case files: XDR’s automation offers rapid cloud protection
This edition of the SOC case files showcases how Barracuda Managed XDR detects an impossible travel, indicating a user login credentials were compromised. Incident summary An employee at a telecommunications company connected as usual to their cloud account. They then...
Better Business
AI adoption: Challenges and opportunities for MSPs
An expected boon to IT spending driven by investments in artificial intelligence (AI) may take longer to materialize than expected. A UBS survey of over 120 IT executives found that only 11 percent are running an AI application in a...
Tip Tuesday: Differentiate your service offerings with customization
As the managed services industry becomes more crowded, succeeding as a managed service provider (MSP) requires you to differentiate your service offerings, and to convince your current and potential clients that your company and services will allow them to accomplish...
Major 2025 spike in cloud spending bodes well for MSPs
Gartner is forecasting a 21.5 percent increase in spending on public cloud services in 2025. This increase is forecasted based on the investments in artificial intelligence (AI). The market research firm expects cloud spending to reach $723.4 billion, up from $595.7...
Tech Insight
Tech Time Warp: The public learns about the SAGE air defense system
Do you know those massive computers in old movies? The ones with rows of blinking lights and lots of buttons, as featured in Dr. Strangelove and so many other films? Those weren’t the product of a Hollywood imagination—they were based...
Pioneers in Tech: Peter de Jager, the oracle of Y2K
On page 115 of the Sept. 6, 1993, issue of Computerworld, a Canadian computer consultant named Peter de Jager launched an industry: responding to Y2K. Learn more about De Jager in this edition of Pioneers in Tech. De Jager warned:...
Tech Time Warp: 50 Years of the Microsoft brand
On Jan. 2, 1975, Microsoft co-founders Bill Gates and Paul Allen wrote a letter to MITS, the manufacturer of the Altair computer. Inspired by a Popular Electronics article about the Altair 8800, Gates and Allen—who were geeking out on microprocessors...
