Tip Tuesday: 5 strategies for optimizing customer cloud costs
Ensuring your customers are operating within costs while maintaining high service standards can be a challenge in cloud computing. Yet, optimizing the cost is essential for managed service providers (MSPs) to protect their customers’ bottom line, and showcase value while...
How CISOs can leverage generative AI to improve email, application security
In an era where digital threats evolve at an unprecedented pace, the integration of generative AI into cybersecurity operations has become essential. From content creation to behavior prediction and knowledge articulation, generative AI is reshaping the landscape of security practices, offering immense...
Summer Roundup: Cyber risks for MSPs to monitor
As summer begins its swan song and thoughts begin to turn toward autumn, the Cybersecurity and Infrastructure Security Agency (CISA) has a fresh batch of advisories. Released in August, these advisories highlight the various cyber risks lurking out there, many...
Generative AI inference engines create MSP opportunities
More organizations are beginning to operationalize generative artificial intelligence (AI). Along with this, many of them will be looking to managed service providers (MSPs) to help them optimally deploy the inference engines that are needed to analyze data in production...
Sales & Marketing
The ultimate guide to creating a winning marketing automation strategy
Since the introduction of consumer-ready artificial intelligence (AI) tools the digital marketing landscape is changing faster than ever, and having a solid marketing automation strategy is essential for staying ahead of the competition. Marketing automation enables AI startups to thrive by enabling them...
What do the “perfect” CTAs look like on an MSP website?
Call-to-actions (CTAs) are what everything on your managed service provider (MSP) website leads to. In most cases, a CTA involves a website visitor entering their information (name, email, phone number, etc.) for something in return, such as a consultation, meeting,...
Maximize engagement and revenue with AI email marketing
Email is far from dead and remains one of the most cost-effective tools in the marketer’s toolbox. But thanks to AI, this tried-and-true engagement tool is getting a metaphorical facelift. With AI email marketing tools, you can better personalize content, increase...
Security
Cybersecurity Threat Advisory: Exploited cryptojacking campaign impacting Docker
A new cryptojacking campaign exploiting the Docker Engine API has been discovered. The large-scale hacking campaign is targeting Docker Swarm, Kubernetes, and Secure Socket Shell (SSH) servers. Continue reading this Cybersecurity Threat Advisory to learn how to mitigate your risk...
Social engineering attacks: What MSPs need to know
As we kick off Cybersecurity Awareness Month, we are highlighting one danger that managed service providers (MSPs) must constantly monitor: social engineering. According to Verizon’s 2024 Data Breach Investigations Report: Social engineering incidents have increased from the previous year largely...
Cybersecurity Threat Advisory: Critical RCE vulnerability in ZCS
There is a critical remote code execution (RCE) vulnerability in Zimbra Collaboration Suite (ZCS) version 9.0, tracked as CVE-2024-45519. The vulnerability allows unauthenticated attackers to remotely execute arbitrary commands by exploiting weaknesses in Zimbra’s SMTP PostJournal service. Review the details...
Better Business
Spotlight on how MSPs can influence organizations’ profitability
A recent PwC report shows that organizations with strategic relationships with managed service providers (MSPs) are far more profitable than those that simply employ them to reduce costs or plug capabilities gaps. According to a survey of 2,000 business leaders,...
MSPs to chart a course for GenAI complexities
Organizations that are at the forefront of adopting generative artificial intelligence (GenAI) are running into a plethora of issues. A survey of 1,500 AI practitioners and decision-makers conducted by S&P Global Market Intelligence on behalf of WEKA finds that, on average,...
The power of hosted remote desktops for MSPs
In my last piece, I discussed how using hosted remote desktops can minimize risks should a major incident occur. Beyond reducing risks, the use of remote desktops provides a lot more than just basic access capabilities. Reduce helpdesk calls and...
Tech Insight
Tech Time Warp: Time for pumpkins, ghosts, and cybersecurity awareness
If you’re reading this, you know it’s important to be cyber-aware 365 days a year, but for more than 20 years, October has been as synonymous in the tech world with cybersecurity as it is with pumpkins and ghosts. In...
Tech Time Warp: The logic bomb that launched an industry
Whether you called it Jerusalem, Friday the 13th, Datacrime, or the Columbus Day virus, the malware was first uncovered in October 1987 and the variants it inspired are remembered nearly 50 years later for the good they did. No—really, you...
Tech Time Warp: The impetus for U.S. national security policy was… a teen movie?
“Is this a game, or is it real?” Eighties movie buffs will recognize this famous line from 1983’s WarGames, where Matthew Broderick plays a teenager who hacks into a defense department computer system. After Broderick’s character guesses an insecure password...
