Tip Tuesday: 5 strategies for optimizing customer cloud costs
Ensuring your customers are operating within costs while maintaining high service standards can be a challenge in cloud computing. Yet, optimizing the cost is essential for managed service providers (MSPs) to protect their customers’ bottom line, and showcase value while...
How CISOs can leverage generative AI to improve email, application security
In an era where digital threats evolve at an unprecedented pace, the integration of generative AI into cybersecurity operations has become essential. From content creation to behavior prediction and knowledge articulation, generative AI is reshaping the landscape of security practices, offering immense...
Summer Roundup: Cyber risks for MSPs to monitor
As summer begins its swan song and thoughts begin to turn toward autumn, the Cybersecurity and Infrastructure Security Agency (CISA) has a fresh batch of advisories. Released in August, these advisories highlight the various cyber risks lurking out there, many...
Generative AI inference engines create MSP opportunities
More organizations are beginning to operationalize generative artificial intelligence (AI). Along with this, many of them will be looking to managed service providers (MSPs) to help them optimally deploy the inference engines that are needed to analyze data in production...
Sales & Marketing
The ultimate guide to creating a winning marketing automation strategy
Since the introduction of consumer-ready artificial intelligence (AI) tools the digital marketing landscape is changing faster than ever, and having a solid marketing automation strategy is essential for staying ahead of the competition. Marketing automation enables AI startups to thrive by enabling them...
What do the “perfect” CTAs look like on an MSP website?
Call-to-actions (CTAs) are what everything on your managed service provider (MSP) website leads to. In most cases, a CTA involves a website visitor entering their information (name, email, phone number, etc.) for something in return, such as a consultation, meeting,...
Maximize engagement and revenue with AI email marketing
Email is far from dead and remains one of the most cost-effective tools in the marketer’s toolbox. But thanks to AI, this tried-and-true engagement tool is getting a metaphorical facelift. With AI email marketing tools, you can better personalize content, increase...
Security
Cybersecurity Awareness Month is an opportunity to recommit to training
The core of Cybersecurity Awareness Month is in its name: Awareness. Experts agree that user training is the most effective and cost-efficient way to raise awareness and deter cyberattacks. Key statistics from SANS Institute’s 2024 annual cybersecurity awareness report reinforce this...
Cybersecurity Threat Advisory: Windows Kernel vulnerability used in espionage campaign
Researchers have observed the well-known cyber espionage group OilRig exploiting a now-patched privilege escalation vulnerability (CVE-2024-30088) in the Windows Kernel to conduct espionage operations. Read this Cybersecurity Threat Advisory to learn more about the espionage campaign and how to avoid...
Cybersecurity Threat Advisory: Mozilla Firefox zero-day vulnerability
A Mozilla Firefox critical zero-day vulnerability, CVE-2024-9680, has emerged. This vulnerability allows an attacker to have unauthorized access and potential remote code execution on the affected OS. Continue reading this Cybersecurity Threat Advisory for recommendations to remediate this threat. What...
Better Business
Spotlight on how MSPs can influence organizations’ profitability
A recent PwC report shows that organizations with strategic relationships with managed service providers (MSPs) are far more profitable than those that simply employ them to reduce costs or plug capabilities gaps. According to a survey of 2,000 business leaders,...
MSPs to chart a course for GenAI complexities
Organizations that are at the forefront of adopting generative artificial intelligence (GenAI) are running into a plethora of issues. A survey of 1,500 AI practitioners and decision-makers conducted by S&P Global Market Intelligence on behalf of WEKA finds that, on average,...
Tech Insight
Tech Time Warp: A seriously cautionary tale of spear phishing
One of the major messages of the #SecureOurWorld Cybersecurity Awareness Month is for computer users to educate themselves on how to recognize and reporting phishing schemes. One of the most insidious forms is spear phishing, which uses social engineering to...
The era of LLMs, transformers, and FLMs in AI
“Hello, how are you today?” A simple enough statement, often used to start a conversation. A generative AI (GenAI) interaction will result in a simple human response, such as “I’m fine, thanks.” The GenAI engine can then move on to...
Survey reveals cloud trends opening opportunities for MSPs
A survey of 962 IT decision makers conducted by CDW suggests organizations rely on a mix of internal and external expertise to manage cloud services. 88 percent said they can effectively manage their cloud environments, with 50 percent noting they...