Three ways MSPs can market compliance services
Many managed service providers (MSPs) believe they must approach marketing from a granular level. This can work in some instances, but the vast majority of the time, this is the wrong approach – especially for the more technical service offerings....
Tech Time Warp: Sony hack proves spear phishing can have embarrassing results
As Cybersecurity Awareness Month winds down, it’s worth noting the upcoming 10-year anniversary of one of the most notorious spear phishing incidents: the 2014 Sony Pictures Entertainment hack. Learn all about it in this edition of Tech Time Warp. Frankly,...
Sales & Marketing
Ask an MSP Expert: Unlock the secrets to creating a high-impact landing page
Creating a high-converting landing page is essential for any business looking to drive meaningful engagement and form fills. Whether you’re promoting a product, offering a service, or collecting leads, the design and content of your landing page can make all...
The ultimate guide to creating a winning marketing automation strategy
Since the introduction of consumer-ready artificial intelligence (AI) tools the digital marketing landscape is changing faster than ever, and having a solid marketing automation strategy is essential for staying ahead of the competition. Marketing automation enables AI startups to thrive by enabling them...
What do the “perfect” CTAs look like on an MSP website?
Call-to-actions (CTAs) are what everything on your managed service provider (MSP) website leads to. In most cases, a CTA involves a website visitor entering their information (name, email, phone number, etc.) for something in return, such as a consultation, meeting,...
Security
Beyond patches and firewalls: Advanced strategies for cyberthreat defense
Threat mitigation is to managed service providers (MSPs) what preventative medicine is to doctors. In other words, threat mitigation is the first line – and often least expensive – defense against cybercriminals. Of course, some of the basic steps include...
Cybersecurity Threat Advisory: New Microsoft Windows vulnerabilities
Two new Microsoft vulnerabilities, CVE-2024-21302 and CVE-2024-38202, are impacting Windows systems. Read this Cybersecurity Threat Advisory to learn more about how these vulnerabilities can be leveraged to exploit Microsoft Windows and how to protect your systems. What is the threat?...
Cybercriminals impersonate OpenAI in large-scale phishing attack
Since the launch of ChatGPT, OpenAI has sparked significant interest among both businesses and cybercriminals. While companies are increasingly concerned about whether their existing cybersecurity measures can adequately defend against threats curated with generative AI tools, attackers are finding new...
Better Business
Turn wasted cloud spending into MSP opportunities
The level of spending on cloud computing services has reached new heights. More organizations are recognizing how much they waste on cloud spending. A survey of over 300 IT professionals in the U.S. published in October finds more than three-quarters...
Tech Insight
Tech Time Warp: Lo! Unto us the Internet is born
Amid all the breaking news this week, the internet celebrated its 55th birthday on Oct. 29. Dive into this milestone and more in this week’s edition of Tech Time Warp. On Oct. 29, 1969, two computers were first networked to...
AI monitoring: An untapped MSP opportunity
A survey of 400 IT operations professionals finds that the rise of artificial intelligence (AI) is prompting more organizations to reassess the platforms they use to monitor their IT environments. Conducted by the market research firm Vanson Bourne on behalf...
Tech Time Warp: A seriously cautionary tale of spear phishing
One of the major messages of the #SecureOurWorld Cybersecurity Awareness Month is for computer users to educate themselves on how to recognize and reporting phishing schemes. One of the most insidious forms is spear phishing, which uses social engineering to...