Smarter MSP Contributors

Guest Contributors

Robin Robins

Robin Robins is the CEO and Founder of TechnologyMarketingToolkit.com, the largest sales and marketing consulting firm in the IT channel, specializing in sales-generating marketing campaigns for MSPs, VARs, and solution providers. To date, over 7,000 IT services firms have enrolled in one or more of her programs. Visit her website for more information and to request a free one-on-one marketing consultation and marketing roadmap for your IT services firm.

Gary Pica

Gary Pica is a pioneer in the managed services field. He is one of ChannelPro’s 20 industry visionaries and MSP Mentor’s most influential leaders. He has already built two top-performing MSPs. Today, Gary is the President of TruMethods, a training, peer, and accountability firm aimed at helping IT solution providers reach their full potential as MSPs and cloud providers. Gary shares the key ingredients that transformed his business and his life through his training process. Today, hundreds of IT providers around the world utilize the TruMethods business transformation framework.

Stuart Crawford

Stuart Crawford is the CEO and Creative Director with Ulistic. Ulistic specializes in working with IT service companies globally helping them connect with their markets and achieve stratospheric success. Need help? Please feel free to reach out to Stuart and his team at Ulistic. Every day, they help managed IT services companies overcome many of the challenges they have with marketing. Learn more about Ulistic at www.ulistic.com or call 716-799-1999.

Nate Freedman

Nate Freedman

As the founder of Tech Pro Marketing, Nate Freedman has more than two decades of marketing experience and manages a team that has worked on more than 1,000 different projects. After launching his first website project in 1998, he’s spent more than 5,000 hours working with IT businesses on new and innovative ways to guarantee the marketing results they need when they need them the most.

Carrie Simpson

Carrie Simpson is the founder of Managed Sales Pros, a lead generation firm dedicated to providing new business opportunities for MSPs. Carrie teaches IT firms how to build, manage, and grow their sales pipelines. You can follow Carrie on Twitter @sales_pros and connect with her on LinkedIn.

Cam Roberson Beachhead Solutions

Cam Roberson

Cam Roberson is the director of the reseller channel for Beachhead Solutions, a company offering a PC and Mobile Device encryption service platform for MSPs.

Jason Howells

Jason Howells

Jason Howells is the EMEA Sales Director for Barracuda MSP.

John Pojeta

John Pojeta

John has been the VP of Business Development at PT Services for ten years. During that time, he’s helped numerous MSPs positively impact their business growth. He is a respected and published author on various topics related to sales, marketing, and disrupting business models to achieve new success. John also researches new business types and manages and initiates strategic, corporate-level relationships to expand exposure for The PT Services Group. Reach John by phone at: 412-291-6685 or email john@theptservicesgroup.com.

Contributors

Mike Vizard

Mike Vizard has covered IT for more than 25 years, and has edited or contributed to a number of tech publications including InfoWorld, eWeek, CRN, Baseline, ComputerWorld, TMCNet, and Digital Review. He currently blogs for IT Business Edge and contributes to CIOinsight, The Channel Insider, Programmableweb, and Slashdot. Mike blogs about emerging cloud technology for Smarter MSP.

Kate Johanns

Kate Johanns

Kate Johanns is a communications professional and freelance writer with more than 13 years of experience in publishing and marketing. She regularly writes our Tech Time Warp column.

Kevin Williams

Kevin Williams

Kevin Williams is a journalist based in Ohio. Williams has written for a variety of publications including the Washington Post, New York Times, USA Today, Wall Street Journal, National Geographic and others. He first wrote about the online world in its nascent stages for the now defunct “Online Access” Magazine in the mid-90s. He writes about security-related topics for Smarter MSP.

Anne Campbell

Anne Campbell is the public relations manager for Barracuda. She’s been with the organization since 2014, working on content and public relations for Barracuda MSP, the MSP-dedicated business unit of Barracuda. She started her career in newspaper and magazine journalism, and she brings that editorial point of view the work she does, using it to help craft compelling stories.

Jimmy Hatzell

Jimmy Hatzell

Jimmy Hatzell is an IT expert-turned-channel marketing professional with hands on experience in IT and cybersecurity. As Director of Marketing for Barracuda SKOUT Managed XDR, Jimmy uses his technical and marketing knowledge to build content and tools to help MSPs deliver cybersecurity-as-a-service. Prior to his time at SKOUT, Jimmy served as the CTO for a healthcare start-up and holds degrees in both Information Sciences and Cybersecurity from Penn State University.