Smarter MSP Contributors

Guest Contributors

Robin Robins

Robin Robins is the CEO and Founder of, the largest sales and marketing consulting firm in the IT channel, specializing in sales-generating marketing campaigns for MSPs, VARs, and solution providers. To date, over 7,000 IT services firms have enrolled in one or more of her programs. Visit her website for more information and to request a free one-on-one marketing consultation and marketing roadmap for your IT services firm.

Gary Pica

Gary Pica is a pioneer in the managed services field. He is one of ChannelPro’s 20 industry visionaries and MSP Mentor’s most influential leaders. He has already built two top-performing MSPs. Today, Gary is the President of TruMethods, a training, peer, and accountability firm aimed at helping IT solution providers reach their full potential as MSPs and cloud providers. Gary shares the key ingredients that transformed his business and his life through his training process. Today, hundreds of IT providers around the world utilize the TruMethods business transformation framework.

Stuart Crawford

Stuart Crawford is the CEO and Creative Director with Ulistic. Ulistic specializes in working with IT service companies globally helping them connect with their markets and achieve stratospheric success. Need help? Please feel free to reach out to Stuart and his team at Ulistic. Every day, they help managed IT services companies overcome many of the challenges they have with marketing. Learn more about Ulistic at or call 716-799-1999.

Mike J Douglass

Mike J. Douglass

Mike J. Douglass is commercial director at UK-based Yellowbus Solutions, and he has worked within and ran IT businesses for more than 15 years. He enjoys the challenge of working with businesses (small and large) and startups, and he has developed a great understanding of technology, business, and how they can be used in synergy to grow businesses, add value, and improve productivity. Read more from Mike on his personal blog, or connect with him on Twitter or LinkedIn.

Nate Freedman

Nate Freedman

As the founder of Tech Pro Marketing, Nate Freedman has more than two decades of marketing experience and manages a team that has worked on more than 1,000 different projects. After launching his first website project in 1998, he’s spent more than 5,000 hours working with IT businesses on new and innovative ways to guarantee the marketing results they need when they need them the most.

Carrie Simpson

Carrie Simpson is the founder of Managed Sales Pros, a lead generation firm dedicated to providing new business opportunities for MSPs. Carrie teaches IT firms how to build, manage, and grow their sales pipelines. You can follow Carrie on Twitter @sales_pros and connect with her on LinkedIn.

Cam Roberson Beachhead Solutions

Cam Roberson

Cam Roberson is the director of the reseller channel for Beachhead Solutions, a company offering a PC and Mobile Device encryption service platform for MSPs.

Alex Hoff Auvik

Alex Hoff

Alex Hoff is VP, Product & Sales at Auvik Networks. Auvik’s cloud-based network infrastructure RMM helps MSPs build a profitable managed service.

Jason Howells

Jason Howells

Jason Howells is the EMEA Sales Director for Barracuda MSP.

Brad Stoller

Brad Stoller

Brad Stoller is National Director of Business Development for The PT Services Group. Brad is responsible for helping prospective clients understand PT and their appointment setting capabilities through a consultative approach. Before joining The PT Services Group, Brad was a State Farm agency owner, providing insurance and financial services solutions. Over the years, he has been a serial entrepreneur, building and developing businesses in real estate and marketing.


Mike Vizard

Mike Vizard has covered IT for more than 25 years, and has edited or contributed to a number of tech publications including InfoWorld, eWeek, CRN, Baseline, ComputerWorld, TMCNet, and Digital Review. He currently blogs for IT Business Edge and contributes to CIOinsight, The Channel Insider, Programmableweb, and Slashdot. Mike blogs about emerging cloud technology for Smarter MSP.

Ron Miller

Ron Miller is a freelance technology reporter and blogger. He is contributing editor at EContent Magazine and enterprise reporter at TechCrunch. Ron regularly writes Smarter MSP’s Cloud 5 column and contributes posts on topics related to the cloud.

Lauren Beliveau

Lauren Beliveau is an Editorial Associate at Barracuda MSP. In this position, she creates and develops content that helps managed service providers grow their business. She also regularly writes The MSP’s Bookshelf and our Ask an MSP Expert column.

Kate Johanns

Kate Johanns

Kate Johanns is a communications professional and freelance writer with more than 13 years of experience in publishing and marketing. She regularly writes our Tech Time Warp column.

Kevin Williams

Kevin Williams

Kevin Williams is a journalist based in Ohio. Williams has written for a variety of publications including the Washington Post, New York Times, USA Today, Wall Street Journal, National Geographic and others. He first wrote about the online world in its nascent stages for the now defunct “Online Access” Magazine in the mid-90s. He writes about security-related topics for Smarter MSP.

Anne Campbell

As senior content strategist at Barracuda MSP, Anne Campbell finds new ways to use content to help managed service providers make their businesses more successful. She grew Intronis’ blog subscribers 532 percent in less than 18 months, winning the 2016 Content Marketing Award for Highest Subscriber Growth. Anne spent the first half of her career as a magazine and newspaper journalist, and she brings that editorial point of view to her work in content marketing.