Stuart Crawford: Why every managed service provider needs a lifecycle
Marketing continues to be the Achilles’ heel of many managed service providers. Chalk it up to improper investments in marketing efforts. Or perhaps it’s simply a case of not having the right education. As a long-time marketing professional, I believe...
Stuart Crawford: What I’ve learned from 25 years in Managed IT
I can’t believe I’ve been in the managed IT business for 25 years this year. From my early years starting out as a Banyan Vines system administrator to getting through Novell and Microsoft’s certification programs and launching my own MSP...
The 5 can’t-skip stages of an effective email marketing cycle
If there’s one thing I’ve learned in my 25 years in the managed IT services business, it’s that I must continue to learn something new to benefit our clients each and every day. I start working toward that goal bright...
All roads lead to managed services
In the marketing game, all managed IT service companies are trying to acquire more leads for managed services. However, many continue to be highly disappointed when their direct mail, Google AdWords, and other campaigns fall short of accomplishing this. Why...
The secret to making your MSP email marketing explode
Email marketing is still very much alive. (Picture Dr. Frankenstein screaming from his lab, “IT’S ALIVE, IT’S ALIVE!”) Email marketing hasn’t gone anywhere, but what was once a great tool for reaching new customers has been tarnished by a bunch...
5 ways the long copy sales letter can (still) help your MSP business
There’s one thing I think every IT service provider needs to add to their marketing plan this year—even though it gets a bad rap. I am talking about the long copy sales letter. Yes, a sales letter. I can hear...
The powerful form of marketing every IT service company needs to use
Pop quiz: What is the most profitable form of marketing that an IT service company can have as part of its marketing arsenal? Hint: It’s also the one marketing strategy that is rarely used to its fullest extent. Experts claim...
Avoid making this fatal MSP business mistake
When I was just a teenager, my father walked me into the local Burger King in Niagara Falls and introduced me to a man who would change my life forever. His name was Dennis, and he wasn’t a multi-million-dollar entrepreneur...
How to use Compliance-as-a-Service to set your MSP business apart
It seems like every day I get a call from a stressed out IT service provider asking how to differentiate themselves from their competition. After all, in a world where 99.9 percent of IT service organizations all say the same...
How to get other people to pay for your MSP marketing
Since the early days of IT consulting, IT service organizations have struggled to figure out marketing and find a way to pay for it. For many managed service organizations, marketing can feel like some kind of magic that only a...
