How to get free advertising for your managed services business
The media is dying of starvation. They have an endless appetite for quality information to share with their viewers, readers, and listeners. So why do so many managed service providers fail to recognize that journalists need regular feeding to keep...
How to get more quality referral leads as an MSP
Developing an effective referral program that creates enough excitement to convince customers to simply hand over their business contacts can be a struggle for managed service providers. Many have been disappointed after what they think is an awesome referral strategy...
Why MSPs need to use Twitter for SEO
Think Twitter is a waste of time? Think again. Every managed service provider (MSP) should be using Twitter regularly to share knowledge, engage with customers, and improve your company’s search engine optimization (SEO).
5 Types of problem customers that every MSP should avoid
When times are tough, you might feel like you need to take on any customer you can get. However, this is can be a risky move. Some clients can actually be detrimental to your success—and your bottom line. Here are...
How to use SEO to improve your MSP website
What’s the first thing that comes to mind when you think about establishing a search engine optimization (SEO) strategy to increase traffic to your MSP website? Is it keywords? Link building? Google’s search ranking methods? I’m guessing the answer is...
3 Reasons managed service providers shouldn’t give up on marketing
Too many managed service providers think MSP marketing is as simple as launching a few campaigns and then sitting back to watch the new customers roll in. As long as they get out there and do it, they’ll win, right?...
MSPs Beware: Do your research before signing that new prospect
Who is your ideal client? As an MSP, you probably have some standards about the kind of companies you want to work with—say, SMBs with 50+ users, from one of four or five industries, in a period of growth, etc.,...
5 Strategies to score touchdowns on every possession with your MSP marketing
While every MSP wants to turn prospects into clients, not every MSP knows how. I’ve said it before, and I’ll say it again, “Only one in 100 IT firms think marketing first, but 100 out of 100 want more leads.”...
