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network riskWhen offering a network service to clients, managing servers and endpoints—and managing them well—is important. Devices like desktops and phones are the most visible and tangible part of the network to your clients. They’re the parts clients interact with nearly constantly. So when there are problems with endpoints, they get noticed and complained about immediately.

Endpoints are also the target of many network attacks. Phishing, ransomware, and malware count on the vulnerability (and often gullibility) of end users to make an entrance and infiltrate deeper into the network.

So, yes, endpoints need attention. To help with that work, there are a lot of great RMM tools for managing servers and endpoints. But what’s typically missing from the managed services tech stack is a network management tool to help MSPs monitor and manage network devices like routers, switches, and firewalls.

The risk of not covering the network

When you signed that contract to manage the client’s network you said you’d manage X endpoints at Y cost, but the definition of the network was kind of fuzzy. You didn’t say you weren’t responsible for the network, but you didn’t say you were either. The client expects you’re actively managing it. After all, they pay you every month to take care of “everything.”

This mismatch puts you at risk.

On the surface, everything looks great. “Oh yes, Mr. Client, everything’s under control.” But down in the network, you’re exposed and vulnerable. You know it—but the client doesn’t. And you’re just hoping it doesn’t hurt too much when you finally get bitten by network failure.

But it could hurt big time. Just how much? Oh say, $1 million in lost production time. That’s what almost happened to a manufacturing client of California-based MSP ITque.

An unexpected routing change crashed the client’s network at 2 a.m. on a Saturday, right at the peak of weekend production time. Within 10 minutes, using a network management tool, ITque was able to identify the problem as a routing change, see what the configuration used to be, and revert it to bring the network up.

ITque was covered when it came to network management. But if they hadn’t been able to see and control the infrastructure, they figure they would have been there for at least 48 hours trying to troubleshoot and fix the issue. And the client would have lost $25,000 an hour in profit while it was happening.

As it turned out, ITque looked like heroes. By averting a costly disaster, ITque helped build trust with the client and deepen the relationship. And it was all made possible with a good network management tool.

Manual isn’t profitable

Fixing a network issue using the CLI and manually configuring SNMP monitoring takes time you don’t have when a crisis strikes. Not to mention how much it costs you in labor.

Randy Latimer, a North Carolina-based MSP, says he worried about his exposure to network risk. “What ended up happening is we put a lot more manpower into that risk,” he explains. “We spent more time with bodies. We spent a lot of time.”

His techs were manually completing tasks like pinging network devices to see if they were up or down and backing up configurations. It didn’t mitigate the network risk completely because a crash could still take days to figure out, but it was something. Trouble was, the work was so resource-intensive that it wasn’t profitable—until he got a network management tool that automated much of the work.

“Now we can truly say we’re managing the network. It’s a lot easier, and it’s actually profitable for us,” says Latimer.

Combining a network infrastructure management tool with an RMM ensures you’re covering the entire IT environment, including the network. And actively managing the network equals less risk, happier clients, and more profit in your pocket.

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Posted by Alex Hoff

Alex Hoff is VP, Product & Sales at Auvik Networks. Auvik’s cloud-based network infrastructure RMM helps MSPs build a profitable managed service.

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