Month: April 2026
Understanding ego states to build stronger buyer relationships
Back in the late 1950s, Eric Berne introduced a model that suggests each of us operates from three ego states: Parent, Adult, and Child (PAC). These ego states surface in different situations and are influenced by how others present their...
Tech Time Warp: Apple II Forever launches a tech mainstay—the Apple Event
The simply named “Apple Events” are a cultural touchpoint, instantly recognizable to even Android users. These product launches have taken on an identity of their own, a legacy worth revisiting in this Tech Time Warp. They even catapulted the black...
New billings for managed enterprise services increase despite challenges
Demand for managed services appears to be on the upswing once again, though signs are emerging that certain segments are coming under sustained pressure. A quarterly Information Services Group (ISG) Index tracking new bookings exceeding $5 million in value shows...
Does LinkedIn still work to generate leads for MSPs? Or is it just spam?
Back in 2017, LinkedIn felt like a hidden playground for marketers. Few MSPs used it to generate leads, and even fewer did it well. I had this vision: I was going to become the person who helped MSPs get leads...
Deepfakes in 2026: How MSPs can stay ahead of AI‑driven fraud
Deepfake fraud losses in North America alone exceeded $200 million in the first quarter of 2025, according to Keepnet Labs. Meanwhile, the Deloitte Center for Financial Services projects that generative AI‑enabled fraud in the U.S. will grow from $12.3 billion...
Cybersecurity Threat Advisory: CPUID vulnerability
CPUID has confirmed a software supply chain attack that briefly compromised the official download infrastructure for its popular hardware monitoring tools, CPU‑Z and HWMonitor. During a limited exposure window, attackers manipulated download links on the CPUID website, causing users to...
Tech Time Warp: Chernobyl, the first malware known to damage computer hardware
This installment of Tech Time Warp looks back as the fast‑approaching 40th anniversary of the Chernobyl nuclear accident—along with a new report on damage to the defunct facility’s outer protective structure—calls to mind an anniversary in malware history. The fast-approaching...
Survey: The AI shift is redefining the role of MSPs
A survey of 1,224 business leaders suggests organizations will soon be relying on managed service providers (MSPs) more than ever to drive technological innovation in the age of artificial intelligence (AI). Conducted by International Data Corp (IDC) on behalf of...
How MSPs can use marketing automation to achieve sales goals faster
Key Takeaways Marketing automation eliminates inconsistent follow-up that slows revenue. CRMs, like HubSpot, tie marketing engagement directly to sales execution. Lead scoring helps sales teams focus on real buying signals. Workflow triggers prevent pipeline gaps before they impact results. AI...
How MSPs can convey threats without the panic
Managed service providers encounter a steady stream of cyber threats, and communicating those risks to clients is both an art and a diplomatic exercise. “The fact is, if I told my clients about every single threat I saw every day,...
