Brad Stoller

All posts by Brad Stoller

Brad Stoller is National Director of Business Development for The PT Services Group. Brad is responsible for helping prospective clients understand PT and their appointment setting capabilities through a consultative approach. Before joining The PT Services Group, Brad was a State Farm agency owner, providing insurance and financial services solutions. Over the years, he has been a serial entrepreneur, building and developing businesses in real estate and marketing.

Beware marketing promises vs. reality

Beware marketing promises vs. reality

If we want our companies to grow, we need to shift our marketing mindset beyond the quick, easy marketing tactics. If your day is anything like mine, you see the same pitches every time you log into your email and...

/ December 10, 2019
Why cold calling could accelerate your MSP growth

Why cold calling could accelerate your MSP growth

Cold calling is a must because it generates a steady stream of new business. But many of the MSPs we talk to resist it. Instead, they rely on referrals to bring in prospects who already know and trust the brand....

/ November 18, 2019
Big hat, no cattle: Walking the walk as an MSP

Big hat, no cattle: Walking the walk as an MSP

It’s easy to have lofty ideals in the MSP space without sticking to them. Texas even has a phrase for people like that: “Big hat, no cattle.” The expression comes from the days when herding cattle was a common way...

/ October 7, 2019
The 85/15 disconnect slowing down MSPs

The 85/15 disconnect slowing down MSPs

In the MSP field, we pride ourselves in our technical knowledge. After all, that is where our clients rely on us. Although that technical space may be where we feel most comfortable, it’s not where we generate profits. No, 85...

/ September 9, 2019 / 1 Comment
Using alternative marketing efforts to captivate prospects

Using alternative marketing efforts to captivate prospects

Thanks to our work in appointment setting, we make thousands of calls on behalf of our MSP clients every day. The sheer volume of calls generates enormous amounts of data on their prospects, giving us the opportunity to identify trends...

/ August 5, 2019
Turn emotions into your sales compass

Turn emotions into your sales compass

Like it or not, business is emotional. Even in the MSP space, where so much of the work is technical and automated, the human side of business always leads to some level of personal involvement. We care about our work,...

/ July 15, 2019
A perfect marketing plan is hard to find

A perfect marketing plan is hard to find

As a company that specializes in setting appointments for MSPs, we’re on the road quite a bit, attending industry events and meeting new professionals in our arena. Outside of a recent conference in Las Vegas, we met a fascinating Uber...

/ June 17, 2019
Lessons from a prospect

Lessons from a prospect

Working in the MSP space, we’re well-acquainted with strange technical issues. Whenever we’re dealing with users, we’ll occasionally receive baffling complaints or inquiries. During one of our recent sales team meetings, John Pojeta, our VP of Business Development, told an...

/ May 20, 2019
3 tools for coaxing the truth out of prospects

3 tools for coaxing the truth out of prospects

You won’t find conversations where white lies are more plentiful than those with prospects. They like to play their cards close to the chest, especially early on in the relationship. How many times have you asked how happy they are...

/ April 22, 2019
3 big marketing developments for MSPs

3 big marketing developments for MSPs

It was nearly 2,500 years ago when Greek philosopher Heraclitus proclaimed, “Change is the only constant in life.” Two and a half millennia later, his words still ring true.

/ February 22, 2019