Brad Stoller

All posts by Brad Stoller

Brad Stoller is National Director of Business Development for The PT Services Group. Brad is responsible for helping prospective clients understand PT and their appointment setting capabilities through a consultative approach. Before joining The PT Services Group, Brad was a State Farm agency owner, providing insurance and financial services solutions. Over the years, he has been a serial entrepreneur, building and developing businesses in real estate and marketing.

Techniques for learning from each at-bat

Techniques for learning from each at-bat

The best baseball players in the world strike out more often than they get onto base. Despite the constant setbacks they face, they repeatedly return to the plate because they realize an important truth: Every at-bat is another chance for...

/ March 16, 2020
Sharing experiences for better MSP client relationships

Sharing experiences for better MSP client relationships

Great businesses are built on great relationships. Many MSP sales pros say they’re excellent at building these relationships with prospects and clients, but most don’t try to develop this as a skill. Instead, many will spark conversations with as many...

/ February 18, 2020
Rely on uncommon effort for success, not a random stroke of luck

Rely on uncommon effort for success, not a random stroke of luck

Failure to properly manage your sales pipeline creates sluggish growth. The concept seems obvious, but it’s a trap everyone falls into — including our company. We recently noticed that business was going well, but our onboarding workload had slowed considerably....

/ January 27, 2020
Beware marketing promises vs. reality

Beware marketing promises vs. reality

If we want our companies to grow, we need to shift our marketing mindset beyond the quick, easy marketing tactics. If your day is anything like mine, you see the same pitches every time you log into your email and...

/ December 10, 2019
Why cold calling could accelerate your MSP growth

Why cold calling could accelerate your MSP growth

Cold calling is a must because it generates a steady stream of new business. But many of the MSPs we talk to resist it. Instead, they rely on referrals to bring in prospects who already know and trust the brand....

/ November 18, 2019
Big hat, no cattle: Walking the walk as an MSP

Big hat, no cattle: Walking the walk as an MSP

It’s easy to have lofty ideals in the MSP space without sticking to them. Texas even has a phrase for people like that: “Big hat, no cattle.” The expression comes from the days when herding cattle was a common way...

/ October 7, 2019
The 85/15 disconnect slowing down MSPs

The 85/15 disconnect slowing down MSPs

In the MSP field, we pride ourselves in our technical knowledge. After all, that is where our clients rely on us. Although that technical space may be where we feel most comfortable, it’s not where we generate profits. No, 85...

/ September 9, 2019 / 1 Comment
Using alternative marketing efforts to captivate prospects

Using alternative marketing efforts to captivate prospects

Thanks to our work in appointment setting, we make thousands of calls on behalf of our MSP clients every day. The sheer volume of calls generates enormous amounts of data on their prospects, giving us the opportunity to identify trends...

/ August 5, 2019
Turn emotions into your sales compass

Turn emotions into your sales compass

Like it or not, business is emotional. Even in the MSP space, where so much of the work is technical and automated, the human side of business always leads to some level of personal involvement. We care about our work,...

/ July 15, 2019
A perfect marketing plan is hard to find

A perfect marketing plan is hard to find

As a company that specializes in setting appointments for MSPs, we’re on the road quite a bit, attending industry events and meeting new professionals in our arena. Outside of a recent conference in Las Vegas, we met a fascinating Uber...

/ June 17, 2019