Zen and the art of cyber defense maintenance
In my previous article, I looked at how, like a motorcyclist, security providers and managed service providers (MSPs) can employ the SIPDE methodology as part of their ongoing cybersecurity services. In this piece, I am taking a look at the parallels between motorcycle...
Empathy: The key to unlocking successful customer partnerships
Business partnerships can be structured around several factors—shared opportunities, complementary technologies or customer bases, long-standing personal relationships, or even the sharing of mutual competitors. Trust is critical, of course, but there is another element that is also important when it...
The benefits of Barracuda’s channel-first approach
At Barracuda, we’ve had a channel-first approach since our inception 20 years ago, and we’re proud of that. Our partner program is the foundation that drives co-selling and active partnering between our channel partners and our sales teams, from pricing and...
